Luke Clarke Email & Phone Number

Osborne Park, Western Australia, Au

Following an internal promotion my role now has the additional responsibility of the Bedshed Operations team. The Operations team includes our National Retail Manager plus each of the State based Retail Managers and aligns further the structure for the implementation of our key business strategies through to store level. I will continue to remain as the lead for the Bedshed National Marketing activities and management of the Marketing team.

Osborne Park, Western Australia, Au

Bedshed is a national bedding and bedroom furniture specialist with Bed, Mattress & Bedroom Furniture Stores in metro Perth, Melbourne, Sydney, Canberra and Brisbane and regionally across WA, NSW, VIC and QLD. We carry ranges of beds, children’s bedroom furniture and mattresses from brands like Sealy, Sleepmaker, Tempur, Dreamsense & Insignia.As National Marketing Manager my duties include:Responsibility for the management of the Bedshed National Group marketingCurator of the Bedshed brand image, ensuring correct use of all brand collateralResponsibility for the development of the national marketing strategy and budget, and the implementation of the twelve month marketing programManagement of the Advertising Creative agency, Digital agency, Brand agency and Media Agency

Belmont, Western Australia, Au

Industrial Recruitment Partners are a specialist recruitment agency for skilled, blue collar trades within the manufacturing, distribution, rail and resources industries.• Created and launched new responsive website and online campaigns including advertising, social media, re-targeting, SEO & SEM increasing visits, job applications, click through and enquires• Introduced successful Reverse Marketing campaigns targeting prospects & existing clients with approved candidates generating new clients and reconnecting inactive accounts• Reviewed existing Candidate activity and engaged new partners and strategic alliances to improve awareness of roles and increased the number of applications and placements• Implemented plans to transition the business on to new marketing automation platform, identifying preferred supplier solutions and detailing workflows and touch points throughout the customer journey to improve client and candidate engagement and retention rateswww.irp.net.au

A temporary role where I introduced the business to Branding, Direct E-Marketing, improved Point Of Sale and customer experience

Welshpool, Western Australia, Au

In this newly created role I have changed the company strategies and realigned the business units to enable growth in a difficult market. By carefully managing relationships and cultural constraints I have delivered a brand awareness strategy to include offline, digital and social media that has delivered strong ROI. With tight budget control and by ensuring ROI I developed a new responsive website that increased visits, time spent on site and improved engagement, downloads and customer enquiries. The email marketing campaign that I produced ensured regular targeted communications across all customer groups and was directly responsible for gaining new clients and direct sales orders. I introduced the company to SEO & SEM and through improved content, adwords and retargeting achieved excellent results in click-thru, engagement and rankings. By monitoring and reporting on the analysis the campaigns were continually improved and recommendations actioned across the business including customer service, staffing levels and internal sales processes. I had responsibility for the Business Development function and internal sales teams who I mentored in new processes, marketing techniques and customer relationship management.

Houston, Texas, Us

Development and execution of marketing and communication strategies for multiple brands across Australia, Asia and Middle East.Managed the brand through integration to a new company identity and customer value proposition.Managed large international exhibitions from design through to delivery and follow up.Initiated SEO for localised website.Created and delivered a successful Media plan that increased the brand awareness and understanding of the integration through Advertising, PR, Interviews and relationships.

Warwick, Warwickshire, Gb

Development and delivery of annual Marketing Plans and budgets for 2 major brands with turnover in excess of £600m and a marketing spend of £2m+Delivered an industry first Customer Contact strategy to revolutionise the interaction with the customer with targeted communications focused on spend history, behavioural patterns, value scoring and customer segmentation to over 30,000 active customers –Delivered average quarterly incremental sales of £4m and profit of £1mROI of up to 20:1 per campaignEvolved from promotional campaign to loyalty programme with over 60% registrationProducts targeted delivered £6m of incremental sales in one quarter through up sell and cross sellDelivered a Dashboard providing key customer information, trends and opportunities updated dailyDigital and Multi-channel approach using targeted & personalised direct mail, e-mail, SMS and customer microsites B2B Marketing Awards winner ahead of Nectar and 3663

Lippstadt, De

Produced and implemented business plans and budgets that optimised turnover and gross marginSecured Contract Supplier and Approved Supplier status to major buying and distribution groups increasing market share and incremental sales values of £2.2m in the first yearProduct development, pricing, range management, stock profiling, cross referencing and catalogue productionCreation and delivery of several successful National campaigns and bespoke customer specific activitiesHonoured with an Employee award for contributions to the company.

Paris, Île-De-France, Fr

Brand Development, repositioning, market segmentation leading to industry recognition and AwardsMarket, competition analysis and price structuring Implementation, monitoring and analysis of promotions and sales incentives Range development, product launches, pricing analysis and structuring, product sourcing, cost price negotiation, catalogue productionSecured UK Buying groups £2m incremental sales through tender and presentation process