Luke Coleman

Luke Coleman Email and Phone Number

Head of B2B GTM @ VodafoneThree
United Kingdom
Luke Coleman's Location
United Kingdom, United Kingdom
Luke Coleman's Contact Details

Luke Coleman personal email

About Luke Coleman

I love connecting & leading teams to bring B2B products to market & achieving a product-market fit. That’s what drove me into heading up Three Business’ Go To Market (GTM) function.Early on in my career I discovered that I was enthusiastic about really understanding customer needs/pains and curious about how we could address them with innovative solutions that resonate with them. Through having a customer (almost obsessive at times!) mindset, an up to date view on market conditions/ competitors and technology trends I have gained a deep competence across the whole product marketing strategy & propositions development domain.Across a range of business sizes, I have demonstrated an persistent and driven approach to leading direct & virtual teams to success. I excel in providing executive leadership and bridge the gap between product, marketing & sales teams. I am proficient in delivering product messaging, competitive analysis & positioning, product launch management, GTM strategy, sales enablement and customer segment insights to inform strategic campaigns that help drive customer acquisition, growth and retention. I enjoy the whole process of designing and delivering go-to-market assets that are used by the marketing and sales communities to be effective in the marketplace. I always strive to make a tangible impact in what I do and relish working with collaborative teams to deliver innovative products to market. If you want to have a chat, I’m always looking to open up new conversations and explore opportunities - get in touch.

Luke Coleman's Current Company Details
VodafoneThree

Vodafonethree

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Head of B2B GTM
United Kingdom
Employees:
917
Luke Coleman Work Experience Details
  • Vodafonethree
    Head Of B2B Gtm
    Vodafonethree
    United Kingdom
  • Three Uk
    Head Of Business Gtm
    Three Uk Mar 2023 - Present
    United Kingdom
  • Three Uk
    Head Of Business Propositions
    Three Uk Dec 2021 - Mar 2023
    United Kingdom
  • Three Uk
    Senior Propositions Consultant - Saas
    Three Uk Jun 2021 - Dec 2021
    United Kingdom
    Senior proposition management role responsible for the designing, launching, managing and development of the strategic Unified Communications & Collaboration portfolio for the business channel.> Establishing a strategic direction to exploit the opportunity that Unified Communications brings to Three’s newly re-formed business channel.> Utilising industry knowledge, experience and contacts to initiate relevant vendor selection in line with functions across the business.> Customer segmentation and value proposition alignment in order to maximise the value that Three can deliver against specific customer needs.
  • Bt
    Propositions Lead - Enterprise Cloud Uc & Customer Engagement
    Bt Jan 2020 - Jun 2021
    Bristol, United Kingdom
    Proposition portfolio management role with accountability for strategic c£30M UC portfolio, predominantly aimed at the direct Enterprise Corporate & Public Sector channels with 4 direct reports.Fully launch UC SaaS (UCaaS) proposition “BT Cloud Work” (RingCentral) into SMB market:Full customer insight gathering, product positioning, messaging, value propositions, product pricing strategy (aligned with market pricing intelligence), established GTM strategy plan with organisational buy-in across a large & complex business. Integrated marketing plan across a range of channels (inc PR, demand gen etc), drove the development of a variety of materials including: presentations, whitepapers, case studies, how-to guides, product demos, training videos etc.Activation across 30 local businesses throughout the UK, training of 300+ sales persons.Exceeded margin contribution targets within the first 6 months and now a primary contributor to BT SMB allowing for rationalisation of legacy product sets.Comprehensive insight-led BT “All-IP” value proposition in order to enable the sales community to have a ‘different conversation’ about All IP:Reset the BT Enterprise vision around the transition to All-IP from a negative, reactionary approach to a positive pro-active one.Led a virtual team from across many parts of BT to determine a new strategy to messaging, content and commercialisation of All-IP.In depth customer analysis, interviews and data to determine and understand drivers to not transition to All-IP and determine the correct product positioning to break the status-quo in the market. Full buy-in across BT Enterprise directorate leading to a full reset to take place with a redefined go-to-market strategy & execution across all key B2B channels.Advocate & lead props team with design tools; such as the value prop canvas to understand customer needs, pains & desired gains to design compelling value propositions, validate them and launch.
  • Kcom
    Product Lead
    Kcom Sep 2018 - Jan 2020
    United Kingdom
    Product leadership role focused on KCOM's mid-market B2B channel and the national business voice & collaboration portfolio. I have the pleasure of having a team of highly skilled, experienced and capable product managers reporting to me to ensure we meet KCOM's strategic goals.
  • Kcom
    Propositions Lead
    Kcom Aug 2016 - Jan 2020
    United Kingdom
  • Kcom
    Product Manager - Enterprise Mobility
    Kcom Apr 2014 - Aug 2016
    London, United Kingdom
    As a leading information and communications service provider, KCOM helps organisations navigate through the complexities of today’s converging communications and Information Technology landscape. KCOM designs, delivers and manages services that help its customers improve their customer experience, empower their people, create competitive advantage, and quickly respond to changing market conditions. KCOM works with some of the UK’s biggest names in retail, finance, IT, legal services and the public sector, alongside a well-established partner channel.Key highlights► Delivering multiple complex core products of high strategic importance in the mobile sphere to all segments and channels. ► Managing virtual teams from all parts of the organisation to deliver key developments, innovative approaches & recommendations to the business in the mobile services arena. ► Establishing and maintaining productive relationships internally & externally to ensure success. ► Working closely with sales teams, customers, and vendors to deliver portfolio innovation and business success. ► Significant influence on supplier selection & impact over material capex & opex budgets related to the mobile product set (including mobile cyber security & management, professional services, airtime, devices and other value added services). ► The main source of expertise & knowledge on the product area and its components for the solution design and sales community.► Product / Proposition advocate including conducting sales training, supporting marketing initiatives (webinars, thought leadership, white papers etc) and attending strategic customer meetings to articulate value proposition.
  • Telindus Belgacom Ict
    Proposition Manager - Enterprise Mobility & Cyber Security
    Telindus Belgacom Ict Oct 2011 - Apr 2014
    Camberley
    As an IT service provider, Telindus design, build and deploy complete solutions that transform business performance. Telindus bring deep knowledge and local agility, underpinned by the financial strength, stability and international reach of their parent company, Belgacom Group – one of the world’s leading telecommunications organisations. In 2014, Telindus UK was acquired by Telent.The Proposition Manager role is a senior position working to define, develop and market business led propositions. The role includes:-> Building a comprehensive understanding of the challenges and opportunities facing customers - delivering mobility, network & information security solutions.> Driving sales, management and marketing to define, develop and articulate business led propositions.> Analysis of commercial offers to ensure competitiveness in the market whilst meeting the Telindus strategy> Collaborating on forecasting and pipeline management.> Engaging with customers at a senior level to position Telindus value propositions, and to help develop an holistic integrated security solution.> Managing a virtual team to deliver product propositions to market
  • Cable & Wireless
    Product Manager - Secure Mobility
    Cable & Wireless Aug 2009 - Sep 2011
    Bracknell
    Secure Mobility PortfolioPNN FrameworkProduct ownership of twelve distinct global products spread across two cyber security portfolios (mobile & fixed).Product lead for the Police National Network (PNN3) – ensuring the wide range of legal and regulatory requirements were met in a cost effective manner.Accountability and responsibility to set and meet agreed product revenue, cost/profitability and market share targets across the different products.Ensured regular tracking of the portfolios performance (revenues, EBITDA, market share) against plans and be able to present up to senior level at commercial review along with decisive action plans to close any gap.Researched the competitive market dynamics to develop and communicate an agreed market strategy and product roadmap, gaining senior stakeholder buy-in.Ensured market readiness of all elements of product launch including marketing communications plan, launch collateral, customer presentations, demonstrations and sales training materials.Negotiation with, the selection and management of suppliers and partners forming the product offerings to the market.
  • Cable & Wireless
    Product Executive
    Cable & Wireless Nov 2007 - Aug 2008
    Bracknell
    PNN3 Framework Arrangement (Product Interface)Secure Mobility Portfolio (Mobile Access (3G/WiFi), SSL/IPSec VPN, RAS, NAC)Product ownership of four distinct global products.Supported product managers across several disciplines including; security, hosting, applications and networking services.Ensured that the products were robust and efficient and the requisite sales, implementation and support processes were set with and met by internal/external suppliers.Manage the lifecycle of product development, implementation and success, including buy-in from all operational and support functions of the business to support and implement product plans.Interface effectively between sales, product management and technical delivery areas to define credible and achievable market requirements.
  • Cable & Wireless
    Graduate Engineer
    Cable & Wireless Sep 2006 - Feb 2008
    Bracknell, England, United Kingdom
    Graduate placements within the following departments:International Network PlanningNew Technology IntroductionSecurity Product Management• One of just seven successful applicants to join the Cable&Wireless Engineering Scheme.• Marked success within two business units; International Network Planning & New Technology Introduction.• Gained experience in quickly evaluating and understanding new technologies for ‘productisation’ and custom deployments.• Developed key business competencies with the ability to naturally articulate technical solutions to the sales community and ultimately the customer.

Luke Coleman Skills

Product Management Telecommunications Managed Services Product Development Product Launch Competitive Analysis Business Intelligence Strategy Management Channel Partners Strategic Partnerships Strategic Planning Leadership Business Development Marketing Agile Methodologies Project Management

Luke Coleman Education Details

Frequently Asked Questions about Luke Coleman

What company does Luke Coleman work for?

Luke Coleman works for Vodafonethree

What is Luke Coleman's role at the current company?

Luke Coleman's current role is Head of B2B GTM.

What is Luke Coleman's email address?

Luke Coleman's email address is lu****@****ail.com

What schools did Luke Coleman attend?

Luke Coleman attended Cardiff University / Prifysgol Caerdydd.

What are some of Luke Coleman's interests?

Luke Coleman has interest in Rugby, Golf, Technology.

What skills is Luke Coleman known for?

Luke Coleman has skills like Product Management, Telecommunications, Managed Services, Product Development, Product Launch, Competitive Analysis, Business Intelligence, Strategy, Management, Channel Partners, Strategic Partnerships, Strategic Planning.

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