Luke Colling work email
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Powered by a passion for creativity, I create content for brands. Whether it's on set directing a commercial, teaching a media class, or creating viral videos, I thrive in producing high quality content while offering a professional outlook on each project. • 10 years of experience in content production• Marketing background in North America & Europe regions• Multiple Television and Magazine credits, including On-the-Go Magazine, Horizon Travel Magazine• Lead video projects garnering over 500M video views through social media• Musically inclined, can read and write music including playing the Trumpet
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Sr. Director, Gtm StrategyCasting Workbook Jan 2024 - Jun 2024Toronto, Ontario, CanadaB2C || SaaSB2B || Enterprise, Mid Market || SaaSResponsible for building and driving a global strategy across Casting Workbook. -
Director Of MarketingCasting Workbook Jan 2021 - Dec 2023Vancouver, British Columbia, CanadaB2C || SaaSB2B || Enterprise, Mid Market || SaaSAs Director of Marketing for a leading SaaS platform in the entertainment space, responsible for defining and implementing a strategic marketing vision across B2B and B2C segments and geographies to drive pipeline & revenue.This includes creating and executing on integrated marketing strategy that encompasses branding positioning, messaging, media/PR, experiential, content & enablement, customer & prospect demand generation, digital marketing, & social media marketing.
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Growth AdvisorHumane Solutions Inc 2020 - 2021Vancouver, British Columbia, CanadaB2C || Wildlife Company*Lead marketing efforts in the Lower Mainlands & Okanogan*Developed & Executed viral campaign that generated over 20M social impressions -
Abm SpecialistDocebo Jan 2020 - Dec 2020Toronto, Ontario, CanadaB2B || Enterprise, Mid Market || SaaS*Marketing & Sales role, focused on enterprise business (7-8 figure deals)*Responsible for the creation and support of marketing assets for sales outreach*Contributed to over $60M in enterprise closed/won deals through the launch of interactive videos, websites, and aggressive re-engagement campaigns -
Digital Marketing SpecialistDocebo Sep 2018 - Dec 2019Toronto, Canada AreaB2B || Enterprise, Mid Market || SaaSIn this role, I developed marketing materials for EMEA, North America, and APAC regions. I grew social media and ABM marketing strategies through targeted campaigns that aligned with our over 2000+ customers. I worked closely with our Italian-based product team in creating marketing campaigns that reached C-levels and HR Executives in five languages (English, Italian, Spanish, French & German)
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Senior Producer, Life UnfilteredDiply Jun 2018 - Aug 2018Toronto, Canada AreaB2C || Agency || Social MediaLife Unfiltered is an exclusive Facebook Watch show that broke multiple records upon launch. The show became the fastest-growing Watch show after generating over a billion video views in its first month. The first season launched on June 25th, 2018, and has been renewed for a second & third season.I acted as Senior Producer for Life Unfiltered's first season. This included writing, pitching and producing 15 episodes in it's first season garnering over 800M video views. In addition, Luke directed and created concepts for upcoming seasons and new series formats. -
Content & Video SpecialistDiply Mar 2017 - Aug 2018Toronto, Canada AreaB2C || Agency || Social MediaI developed content that amassed over 500 million organic video views across Diply's entertainment brands. I worked closely with our digital marketing and social team in creating engaging content that clicked with our viewers. I was responsible for working with partners and influencers in creating consistent content that aligned with our brand and message.Key Accomplishments:- Senior Producer for Life Unfiltered, resulting in the fastest growing Facebook Watch show with an average episode viewership of 53.7 million views- Directed & Wrote video campaigns for local and global brands- Diply was recognized as the Fastest Growing Tech Company in Canada by the Deloitte Technology Fast 50™ Program with four-year revenue growth of 92,881%
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Sales DirectorOn-The-Go Magazine Jan 2016 - Mar 2017Toronto, Canada AreaB2B || SMB, Mid-Market || Agency In this role, I led sales, marketing and content departments for ON-the-GO Magazine. I developed new out of the box marketing plans including leveraging outdoor video screens in Toronto & New York City. I created a new approach that streamlined customer communication that saw an increase in customer retention by 280%. Key Accomplishments:- Created new marketing verticals with outdoor media, social media, and videos increasing the average client deal size by 40%.- Developed a team of 15, including salespeople, writers, and marketing designers- Lead customer marketing efforts with over 400+ clients across North America -
Digital Marketing ConsultantSpin Master Jan 2015 - Dec 2015Toronto, Canada AreaIn this role, I developed social media campaigns for Spin Master's toy and entertainment brands like Paw Patrol, Hatchimals, Kinetic Sand, Air Hogs and others. My involvement was focused on creating micro-size campaigns with a 1-2 person team. I was responsible with writing, editing and directing social media projects including multiple televised commercials.Key Accomplishments:- Developed strategies that were focused on social media engagement for over a dozen brands- Directed and edited television commercials, including working on set with actors and crew -
Co-Founder, Marketing LeadYourgamercards.Net Sep 2010 - Dec 2014Salt Lake City, Utah, United StatesAcquired by Private Equity FirmB2C || Esports Tournament Platform.In this role, I led global content and media monetization for YourGamerCards. I created a new approach to media monetization, developing content IP, and making marketing a profit center. I was responsible for building our marketing and customer success departments in North America. As one of the first employees of YourGamerCards, I oversaw the expansion of our product and team at a global scale.Key Accomplishments:- Developed global content rebrand focused in converting leads and accelerating user onboarding- Drove new content partnerships, increasing monthly active users by 1350% to over 1.3 million active monthly users- Created new product features that have become household features in the entertainment - Developed a team of eight, including content writers, graphic designers, and community members
Luke Colling Skills
Luke Colling Education Details
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Communication And Media Studies -
Television Broadcasting
Frequently Asked Questions about Luke Colling
What is Luke Colling's role at the current company?
Luke Colling's current role is Marketing Director // Competitive Intelligence // Investing in Tech.
What is Luke Colling's email address?
Luke Colling's email address is lu****@****ook.com
What is Luke Colling's direct phone number?
Luke Colling's direct phone number is +141670*****
What schools did Luke Colling attend?
Luke Colling attended Simon Fraser University, Fanshawe College.
What are some of Luke Colling's interests?
Luke Colling has interest in Children.
What skills is Luke Colling known for?
Luke Colling has skills like Video Production, Video Editing, Social Media, Final Cut Pro, Photoshop, Editing, Television, Graphic Design, Film, Social Media Marketing, Photography, Adobe Photoshop.
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