Luke Croydon Email & Phone Number

Pimlico, London

• Works closely with the Director General for Economic Statistics on day-to-day media management and strategic planning. This includes leading on the development and promotion of our key corporate messages particularly.
• Manages small team of media relations officers, dedicated to promoting ONS's economic statistics
• Develops and maintains relationships with external organisations, such as other government press offices and media organisations, including recently briefing BBC staff in Salford on economic statistics “dos and don’ts”
• Ghost writes significant amounts of content for the ONS’ corporate blog, including the most read post on the site
• Often deputises for the Head of Media & PR at Directors meetings

Pimlico, London

• Working closely with the Director of Communications and Director General of Economic Statistics to shape and deliver the communications strategy for economic statistics
• Working with Chief Economist and Head of National Accounts to promote annual national accounts improvements, as well as promoting national accounts releases
• Planning and delivering communication strategies for new publications and the ONS’s transformation
• Authoring and publishing blog posts on the Corporate blog, National Statistical
• Preparing senior spokespeople for broadcast interviews and accompanying them on broadcast rounds
• Recruited and manage a Media Relations Officer, including setting objectives, undertaking regularly appraisals and ensuring professional development

Pimlico

• Writing press releases and editing ‘statistical bulletins’ on key ONS releases, particularly on economic statistics such as inflation and GDP
• Chairing regular ‘lock-in’ briefings with City newswires on key economic data releases
• Regularly briefing national, regional and specialist media on ONS statistics, ensuring that they understand and correctly interpret the often highly complex statistics
• Developing the communications strategy for the handover of crime statistics from the Home Office
• Arranging interviews and preparing statisticians for broadcast ‘rounds’
• Responsibility for helping to develop ONS’s social media strategy, including writing regular tweets and Facebook updates

• Experienced spokesperson who has received advanced media training
• Recently appeared on national TV and radio as a case study for Cifas (the consumer protection body) explaining my experience of having my identity stolen
• Appeared on national and local radio as a Liberal Democrat spokesperson

• Playing, producing and recording music
• Currently writing and recording various solo and collaborative projects
• Recording local acts in my boutique studio, which is available for hire.
• Wrote, recorded and produced House and Breakbeat music under the pseudonym Kid Gloves with a colleague between 2000 and 2005. Gained national airplay by well-known DJs across various regional radio stations and in.
• Played Bass and Guitar with singer/songwriter David Steele on a tour of major British music venues supporting David Essex in 2002

Buckinghamshire/London

• Council member of the Social Liberal Forum (SLF), an independent liberal think-tank in 2016/18. Also ran SLF’s social media channels, significantly increasing its number of Twitter (circa 6,500) and Facebook (circa.
• Parliamentary candidate for the Liberal Democrats in the Buckingham Constituency at 2005 General Election – increasing the vote from 9,037 to 9,508
• Campaign manager for Buckingham constituency 2004/5 – designing and writing literature, developing campaign strategy and setting up and managing local web site
• Federal President of Liberal Democrat Youth and Students (now the Young Liberals – the party’s youth wing) in 2005 and 2006

Cowley Street, Westminster

• Worked closely with Liberal Democrat spokespeople, including former Cabinet ministers Vince Cable and Chris Huhne, to develop and deliver the media strategies for several key portfolio areas including Home Affairs.
• Developed ‘key messages’ for the portfolio areas
• Proactively created and developed stories as well as piggybacking on issues of the day to achieve positive coverage for the party, which increased the party’s profile and gained greater influence over journalists and.
• Experience of crisis management
• Regularly liaised with national, regional and specialist print journalists including the Westminster ‘lobby’. Used my contacts to gain increased coverage for the party in British broadsheet, mid-price and tabloid.
• ‘Sold’ stories to broadcasters and arranged broadcast interviews

Brill, Buckinghamshire

• Manger of small House record label along with work for family book and music publishing company
• Brand and Business development
• Liaising and negotiating with designers, manufactures, promoters and distributors
• Project managing releases

Level 2 In Wine & Spirits, Merit

Irish Gaelic Beginners, Irish Studies, No Exam

A year long introduction to the Irish language

Advanced Media Training

Diploma In Popular Music, Year Long Diploma In Popular Music, Pass

Btec National Diploma, Music Technology, Merit

9 Gcses

Ons High Potential Programme (G6 & G7)