Luke Dodd Email & Phone Number

United Kingdom

London, England, Gb

Lead digital communication channel strategy for Anglo American, ensuring our channel mix is providing a robust user experience and delivering impactful communication. Responsibilities include: - Manage a large team, with a mix of full-time employees and dedicated agency resources.- Responsible for the management of external digital channels: website portfolio, social media channels, imagery and video platforms. This includes content strategy, budget management, setting strategy, conducting regular audits, and defining multi-year product roadmaps.- Responsible for the management of internal digital channels: intranet, employee app, email communication and digital signage. This includes content strategy, budget management, setting strategy, conducting regular audits, and defining multi-year product roadmaps.- Create and implement Anglo American's group photography and video strategy.- Appointed employee representative for the Legal & Corporate Affairs function during organisational reorganisation.- Lead on developing a group-wide approach for the use of AI in corporate communication.

London, England, Gb

Led global digital communication strategy for Anglo American, working with global communication leaders and C-Suite to achieve strategic objectives.- Managed a small team, with a mix of full-time employees and dedicated agency resources.- Maintained global website portfolio and carried out a global website redesign and redevelopment project, working with global communication teams, as well as associated stakeholders.- Defined global strategy for Anglo American social media channels, developed a creative content cycle to ensure quality engagement, built a social advertising approach and created a social media scorecard.- Created a video strategy that would complement our company narrative and provide proof points for our strategic messaging such as for our Sustainable Mining Plan and FutureSmart Mining.- Built a global, logical, approach to ensuring our Media Library was stocked with fresh, impactful photography that spoke to our key strategic objectives. This included working with in-country communication teams and operations to arrange and commission photoshoots.- Led the Group's approach to trademarking - defining the strategy for how we did it, and commissioning a legal firm to conduct the work.

London, England, Gb

Led global digital communication strategy for Anglo American, working with global communication leaders and C-Suite to achieve strategic objectives.- Maintained global website portfolio and carried out a global website redesign and redevelopment project, working with global communication teams, as well as associated stakeholders.- Defined global strategy for Anglo American social media channels, developed a creative content cycle to ensure quality engagement, built a social advertising approach and created a social media scorecard.- Created a video strategy that would complement our company narrative and provide proof points for our strategic messaging such as for our Sustainable Mining Plan and FutureSmart Mining.- Built a global, logical, approach to ensuring our Media Library was stocked with fresh, impactful photography that spoke to our key strategic objectives. This included working with in-country communication teams and operations to arrange and commission photoshoots.- Led the Group's approach to trademarking - defining the strategy for how we did it, and commissioning a legal firm to conduct the work.

London, England, Gb

Managed the Anglo American corporate website, ensuring it was well-fed with high quality, aligned and engaging content that supported the external communication strategy used across all Anglo American channels. Responsibilities included:- Worked with country website owners (as well as BU and functional communications teams worldwide) on best practice in web communications.- Managed different digital projects aligned to our annual investor events as well as communication campaigns.- Managed domain name and trademark activity for the group - working closely with our in-house legal team and brand team. As part of this work, I created the domain name and trademark policy for the group as a whole.**WInner - Best Use of Digital Communications FTSE 100 at the Investor Relations Society Awards 2017****Winner - Best Corporate website: FTSE 100 / International at the Corporate & Financial Awards 2017****Winner - Best Use of Digital from the Extractives Sector at the Digital Impact Awards 2016****Winner - Best Corporate Website: FTSE 100 at the Corporate & Financial Awards 2015****Winner - Best Use of Digital Communication: FTSE 100 at the Investor Relations Society Awards 2015*

Va, Us

- Held responsibility to develop short-term cycle content strategy for melcrum.com, tying in all social network strands as well as our long-term cycle research studies.- Supported key events by conducted film interviews.- Developed communication strategy to publicise research to members.

Redhill, Surrey, Gb

Oils and Fats International, World Tobacco and PPCJ are three leading business to business industry magazines. Working as an Assistant Editor/Sub-Editor, I was an integral part of the editorial and design process reporting to the editor of each publication. Commissioning articles for the publications simultaneously, and performing editorial duties such as writing and sub-editing features, news pieces and setting out the publication schedules for the magazines, were important parts of my day to day activities.

Within this role, my core duty was to help compile art exhibition listings for sale to major publications such as Time Out magazine.I was responsible for a team working in India who would collate up-coming art exhibition details from the internet. They would then send this information to me to proof read, clarify facts with the venue and edit for inclusion in our system, which was then sold on to other companies. I had to designate tasks for them, deal with queries and check one in five of their entries for quality and accuracy.I was employed at the start of the project and ideas were thoroughly encouraged and often implemented. These included changes to our editorial guidelines and ideas for our sales team.

Working as Editorial Assistant, my main responsibility was to write features and news stories aimed at the leisure travel industry for Group Travel Organiser magazine.In addition to my duties as Editorial Assistant, I was also solely responsible for producing two publications that were subsidiaries of the magazine - the Group Travel Awards Review and the Visit Blackpool and Lancashire Group Travel Guide. During each issue of the magazine, I had to perform face-to-face and telephone interviews, attend press launches and press trips, and visit cities for article research. All of these tasks required a standard of social aptitude and business knowledge.

Ba Hons, Media And Cultural Studies

G.C.S.Es And A Levels, Communication And Media Studies