Luke Epp Email & Phone Number

Carlsbad, Ca, Us

Fairhaven, Ma, Us

Carlsbad, Ca, Us

Carlsbad, Ca, Us

Carlsbad, Ca, Us

Foothill Ranch, Ca, Us

Carlsbad, Ca, Us

Carlsbad, Ca, Us

Carlsbad, Ca, Us

Focus on bringing COBRA PUMA GOLF marketing initiatives to the consumer at retail:- Direct point of contact for all national accounts, ensuring all CPG marketing initiatives are brought to life both in-store and digitally-Design, manage, and execute marketing programs that cater to individual national account needs.-Responsible for the creation and execution of the "What's Your Fly" national campaign promotion at retail-Lead agency partners in the development of in-store marketing materials and digital assets-Manage COBRA Golf POP budget

Carlsbad, Ca, Us

Manage key account, retail and POP initiatives:o Collaborate with key account reps to identify needs and provide marketing materials for national accounts (in‐store, online and event support)o Led redesign of the CPG online training website, incorporating new branding and store functionalityo Assist in the development and execution of COBRA POP programServe as COBRA product marketing expert, working closely with R&D and agencies to support product launcheso Assist with product positioning statements and identification of key features and benefitso Manage production of marketing collateral: product photography, catalogs, sell sheets and brochuresLead, manage and execute range of CPG events and sponsorships. Past events include: 2012 PGA Show, 2012 PGA Expo, 2012 and 2011 Sales Meetings, Blue Monster takeover, Will Ferrell Charity Golf events, CPG Experiences (Las Vegas, Haggin Oaks), 2012 PGA Assistant National ChampionshipSupport consumer marketing and advertising programs, through development of creative briefs for agency, management of daily projects and participation in media planning and buying process

Carlsbad, Ca, Us

Developed strategic recommendations on product, pricing and communications to increase junior market shareLed COBRA and PUMA social media efforts: developed activity calendar, maintained Facebook and Twitter pages, wrote blogs and posts and to promote products, athletes, and company newsLed development of the online training website for vendors and sales associatesResponsible for POP fulfillment: ensuring effective in‐store marketing support for product launches

Carlsbad, California, Us

Developed and managed strategic initiatives to grow collegiate program (i.e. launch of Callaway Connect)Established relationships with coaches and athletic directors to drive $400K+ in college program sales in 2009Served as Callaway brand ambassador at key college events including National Golf Coaches conventions and NCAA Championships

Carlsbad, California, Us

Provided sales support for the Inside Sales Team, Outside Sales Team and Soft Good RepresentativesManaged a high volume of incoming calls from accounts and consumers, exceeding customer expectationsProvided fitting expertise and product info at Callaway events: PGA Show, Product Premier’s, demo daysTrained new Customer Service Representatives

Vernon Hills, Il, Us

Developed consultative relationships with businesses across the country to sell comprehensive IT solutionsHandled customer inquiries concerning product technology, processing return authorizations and ordersSurpassed daily goals in sales numbers and calls ($4,000/day and 75‐100 calls both inbound/outbound)Successfully completed eight week sales and technology training program

Ba, Communication; Public Relations / Minors: History And Psychology

Mba, Sports Management