Leading the demand generation function at Eftsure

Responsible for driving the company's growth marketing and digital transformation initiatives.

Direct marketing campaign strategy, development, and execution for Sage’s HR & payroll products across Australia and New Zealand. Guarantee delivery of integrated marketing initiatives to enhance brand reputation. Work in partnership with product marketing and GTM leaders to create exceptional campaigns to deliver qualified leads to the business. Constantly review and optimise the marketing funnel to drive higher quality leads for the business.

Produced and launched integrated marketing initiatives across Australia, New Zealand, and South East Asia. Evaluated and improved all company digital marketing campaigns including search engine optimisation and paid media spend. Ensured successful execution of external third-party events associated with business.

Led company digital initiatives in ANZ region. Managed marketing team’s daily activities aimed at exceeding set targets. Crafted and executed paid social strategies to further guide traffic to existing popular platforms. Developed detailed content marketing strategy and collaborated with international experts to create thought leadership programme targeted at optimising business operations. Managed & executed the companies largest industry conference generating $1.2M in pipeline.

Directed digital marketing teams’ initiatives to attract new customers through creating effective website content, events, and sponsorship opportunities. Oversaw company pay-per-click, search engine optimisation, and search engine marketing activities. Evaluated and improved marketing technology stack to ensure development of efficient go to market campaigns and streamline existing processes.

Coordinated with local and regional stakeholders in ANZ region to align marketing initiatives. Guided teams to drive local long-term value to company through ensuring exceptional marketing deliverables. Crafted engaging targeted campaigns to gain new customers and retain existing ones. Managed overall marketing budget and contributed to team development as well as staff retention.

Facilitated between marketing and sales teams to align business processes and strengthen lead opportunities. Supported sales department with creation and execution of event, social, and digital campaigns to attract new clients.

Guided sales activities for five Senior Account Managers across ANZ region. Maintained existing install base and secured multiple high-end clients through cold calling campaigns.

Maintained successful execution of marketing campaigns and initiatives to gain new business opportunities together with Territory Marketing Manager. Streamlined customer relationship management database and aligned marketing and sales efforts through consist team collaboration. Liaised with public relations specialists to guarantee accurate publishing of company press releases and developed customer case studies based on IBM offerings.