Luke F Walton, Mba Email and Phone Number
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Marketing Strategy | Data Analysis | Global LeadershipI help brands connect with audiences, and expand their markets through innovative, creative-led strategy backed by data-driven insights and experimentation.Currently, I lead paid social media strategy for Amazon’s Selling Partner Communities, fostering engagement across international markets and empowering businesses to thrive on the world’s largest marketplace. My work focuses on content-driven and data-backed experimentation, driving brand engagement, and creating scalable campaigns that deliver measurable results.Previously, as Associate Director of Marketing at NAMM, I spearheaded digital marketing for one of the music industry’s most prestigious organizations. I led multi-channel strategies across registration, sponsorship sales, and membership growth, driving engagement year-round and globally. Highlights included launching gamified event experiences that captivated over 27,000 participants, spearheading crisis communications during the pandemic to a global retail membership base, and forging partnerships with media, influencers, celebrities, and brands to elevate The NAMM Show, an event that unites 70,000+ professionals from 120+ countries. (I also loved translating and creating content with our partners in Japan!)With expertise spanning paid social strategy, content creation, advertising, and web design, I’ve successfully bridged B2B and B2C audiences. As a former head copywriter, I’ve written hundreds of high-impact articles and now lead creative teams, mentoring copywriters, designers, and analysts to innovate and deliver results.I hold an MBA from SDSU, where I focused on global business and marketing, collaborating on projects ranging from Series-A tech startups to wearable innovation for U.S. military training. I bring a unique mix of creativity, analytics, and leadership to every challenge, thriving in fast-paced, cross-functional environments like Google X and beyond.As a lifelong musician, I see leadership as orchestration—aligning diverse talents toward a shared vision. I believe in the power of creativity, teamwork, and having fun while doing serious work. Whether scaling campaigns, driving digital transformation, or empowering teams, I am passionate about building strategies that inspire and deliver. I hope to connect!
Amazon
View- Website:
- amazon.com
- Employees:
- 500669
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Sr. Social Marketing ManagerAmazon Nov 2024 - PresentSan Diego, California, United States-Paid social media marketing and strategy for Amazon's Selling Partner Communities-Follow us @sellonamazon -
Associate Director, MarketingNamm Nov 2022 - Nov 2024Carlsbad, CaliforniaThe Associate Marketing Director leads NAMM’s digital marketing activities, managing the marketing-content team and driving comprehensive go-to-market strategies for live events, technology offerings (e.g. The NAMM Show+ mobile app) and year-round association initiatives. These efforts include sales and attendee prospecting and fulfillment, as well as member acquisition and retention, across all outbound communications, including email, social media, digital advertisements, inbound/blog content and associated analytic reporting. As a leader and strategist, the Associate Marketing Director oversees, executes and contributes to cross-departmental projects, including mobile-app development, marketing technology and automation, website and content development, live and special events (e.g., The NAMM Show, NAMM NeXT, webinars, and DC Fly-In), and the management of external consultants and partners. Additionally, this role supports international marketing and content development for the Asia Pacific, emphasizing the Japanese market. The Associate Marketing Director contributes to NAMM’s brand stewardship through the maintenance of the Editorial Style Guide and marketing procedures and workflows in collaboration with the Creative Director and Marketing Director, through global awareness in tandem with the Associate Director of Global Affairs, and across technology modernization efforts alongside the Development Team to achieve the organization’s Vision, Mission, and Objectives. -
Marketing ManagerNamm 2019 - Nov 2022Carlsbad, California• Experienced copywriter with 100s of publications on national and international print, social and web• Project and traditional management, leading team of marketing creatives (via Adobe Creative Suite, Salesforce, Drupal, Microsoft Office, Microsoft Planner, Monday.com, etc.)• Manage, create, copywrite email campaign and e-newsletters, reaching 500k+ (via Mailchimp)• Develop marketing landing pages (HTML, CSS, Figma, copywriting, creative management)• Sales-marketing liaison, managing B2B/exhibitor relationships and communications • Leverage analytics to segment and target across campaigns (via Tableau, Excel, Salesforce)• Experienced interviewer and market research manager: case studies, testimonial capture, etc.• Key account and relationship management with industry VIPs• Manage ad-retargeting campaigns (via Feathr, Google Ads)Previously:• Marketing Coordinator -
Copywriter / Marketing CoordinatorNamm 2018 - 2019Carlsbad, California, United States -
Project Manager, CreativeTiny Giant Productions 2014 - 2018Greater Los Angeles Area• Manage long-term projects, with a broad team of musicians, engineers; stakeholders included record labels, film/tv agencies, significant brands• B2B: Successfully provided compositions and underscore for TV shows/national commercials – Disney, Apple, Pantene, etc.• B2C: Leveraged sales analytics, Spotify charts topped, millions of streams acquired • B2C: Researched, designed, implemented social media strategies and ad-buys for production clients• Electrical/Software engineering: repaired, built complex audio hardware and software
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Operations Specialist (Sales And Support), GooglexGoogle 2013 - 2014Venice, Ca• Instructed over 5,000 participants at Google I/O and Google LA (Venice Beach)• White glove service, technical support, interfaced with engineers as QA• Worked with high-end and VIP clientele; highly rated for customer service; one of the top salespersons globally for Google at the timeMore info at: https://x.company/ -
Creative Trainee, Columbia PicturesSony Pictures Entertainment 2012 - 2013Culver City, California, United StatesAssistant for President of Columbia Pictures, provided customer service, scheduling, reporting, note taking for A-list entertainment industry clients.
Luke F Walton, Mba Skills
Luke F Walton, Mba Education Details
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Popular Music -
Master Of Business Administration - Mba
Frequently Asked Questions about Luke F Walton, Mba
What company does Luke F Walton, Mba work for?
Luke F Walton, Mba works for Amazon
What is Luke F Walton, Mba's role at the current company?
Luke F Walton, Mba's current role is Senior Social Marketing Manager @ Amazon.
What is Luke F Walton, Mba's email address?
Luke F Walton, Mba's email address is lu****@****amm.org
What schools did Luke F Walton, Mba attend?
Luke F Walton, Mba attended University Of Southern California, San Diego State University.
What are some of Luke F Walton, Mba's interests?
Luke F Walton, Mba has interest in Technology In Music, Football, Japanese Language And Culture, Mandarin Language And Culture, Professional Basketball, Philosophy.
What skills is Luke F Walton, Mba known for?
Luke F Walton, Mba has skills like Music Production, Composition, Pro Tools, Songwriting, Studio Recording, Guitar, Music Industry, Music Management, Audio Engineering, Audio Editing, Social Media, Final Cut Pro.
Who are Luke F Walton, Mba's colleagues?
Luke F Walton, Mba's colleagues are Avisoa Lainiriko, Gan Luan, Lavanya B, Gloria Bianchi, Noel Santiago, Gareth Redfern, Alexiane Proffe.
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