I’ve managed Glasner Consulting for more than a decade, helping businesses large and small with their email marketing programs. I am experienced on 20+ ESPs, including Dotdigital, MailChimp, Oracle Responsys, Salesforce/SFMC, SparkPost, and SendGrid. I’ve worked with clients across multiple industries including Retail/eCommerce, B2B, Finance, Membership Organizations/NPOs, and Publishers. Glasner Consulting’s most popular projects include:Email Program Reviews: Particularly popular among major retailers, program reviews use a SWOT approach to analyze critical areas of your email program; then provide recommendations for quick-wins and long-term strategies.Email Deliverability: These projects focus on two areas, Deliverability Audits and DMARC implementation. Deliverability audits review your program to find the cause of issues and tell you how to fix them. DMARC implementations I help clients set up DMARC, then guide them to a full reject policy. Email Program Management: Using client provided creative, I code, test, deploy and report on client’s regular email campaigns. During the 15 years I’ve worked in email, I’ve coded and sent over 10,000 campaigns. Contact Glasner Consulting today and start setting new benchmarks.

At the Email Experience Council I am the co-chair of the Measurement Accuracy round table were we are developing a new metric and industry standard around the open rate.I also have worked on the List Growth & Engagement round table since first joining the eec in 2006. Projects here include determining the value of an email address, an email lifetime value calculator and list value calculator, list growth challenges blog posts.

At Red Pill Email, we offer a variety of consulting services and professional expertise for integrated email marketing, Using an integrated marketing approach based upon solid analysis of customer data we produce unique strategies that grow revenues today, while building customer value for tomorrow. At Red Pill Email, I provide strategy and data analysis using advanced statistical techniques to provide actionable insight from your data.

• Developed Email Marketing Program from Subscription Base• Market Research Sales Affiliate Program• Database Administrator

• Managed desk copy program, returns, customer complaints, and collections• Manage Account Payables/Receivables, credit memos, credit card transactions/chargeback investigations and accounting/marketing reports• Managed small order sales and invoicing/billing • Managed domestic/international shipping & logistics

• MS Office, Internet Workshops/Seminars• Database Design • Y2K Consutling• Networking/Installation/Tech Support