Luke Hagness Email & Phone Number

Saint Paul, Mn, Us

www.smartyadvisory.comProjects:* Affiliate Marketing SaaS start-up business plan development* Acquisition evaluation & diligence (Consumer Goods & Manufacturing) - Private Equity* Strategic Partnership Consultant - Sports Marketing & Private Outdoor Retailer* Sustainability: Retail Product & Packaging - Manufacturing* In-Store Digitization Consultant - CPG ClientAdvisor & Investor:* Curate Capital - Venture fund accelerating the success of female-founded consumer brandswww.curatecapital.com* Native Pet - Pet supplement consumer brand focused on wellnesswww.nativepet.comBook time to discuss consulting opportunities @ calendly.com/lucashagness

www.curatecapital.com

Minnesota, United States

Recruited to build a new function, capability and team focused on brand awareness and full-funnel conversion. Targeting enthusiast buyer acquisition, retention and advocacy by leveraging digital, physical and community-based marketing strategies.* Elevated marketing funnel and conversion through 3B media/social/physical impressions, 200M engagements with 25% physical engagement rate, and increased brand awareness 5pp over 12 months* Identified, negotiated and secured partnerships with Pro Bull Riding Team Series (PBR), HARDY (top music artist) Daytona International Speedway, Circuit of Americas (Formula 1), as well as local enthusiast clubs * Operationalized and scaled to 100 events in year 1 with lower cost per thousand than internal and external benchmarks increasing brand awareness by 5pp in first 6 months in market

Minneapolis, Minnesota, United States

Promoted to lead the rapid expansion of the owned brand portfolio to drive enterprise margin growth. Directed the strategic planning process for over 40 owned brands and $50M marketing budget. Oversaw $25B owned brand development portfolio supporting Home, Apparel, Accessories and Limited Time Partnerships. Led organizational op model and go-to-market strategy transformation.TechStars Accelerator Mentor for 7+ years.

Greater Minneapolis-St. Paul Area

Led and developed 30+ resources & four unique business functions across three countries providing guidance and leadership for high-impact strategy projects across marketing and product development. Responsible for leading teams through brand development and application to a +50 brand portfolio and creation of +30k marketing assets per year from concept-to-execution for Food & Beverage, Essentials, Home and Apparel.

Greater Minneapolis-St. Paul Area

Promoted to build a new team and capability to unlock value through identification and activation of strategic initiatives related to marketing strategy and planning, optimization of internal and external workflows, transformation of cost, technology and global team operations. Led & developed a team of 8 Sr. Managers/Principals and a total team of 19 resources across US, Asia and India

Greater Minneapolis-St. Paul Area

Head of strategy development, P&L management and merchandising and marketing initiatives for $750M business, turning around business from -3% to +5% growth YoY 3 consecutive years.

Responsible for costing, negotiations, vendor relationships & performance, quality and supply chain for $200M Sporting Goods category.

Recruited back to Target to help integrate acquired sourcing organization by leading strategy for costing, negotiations and vendor relationships and performance while leading $120M domestics category.

Practice leader within North American management consulting practice focused on business consulting and retail & consumer goods strategy. Led client engagement with Fortune 500 companies focused on merchandising transformation, marketing optimization, commercialization and operations strategy.

Led Vendor Managed Inventory project with two of Target's largest vendors - SC Johnson + Proctor & Gamble. Evaluated and created POCs impacting forecast & planning, distribution models and store operations to influence future replenishment, technology and automation opportunities.

Led merchandise planning function of a Softlines business generating over $130 million annually - responsible for all short and long-term planning, vendor relations, inventory optimization, supply chain analysis and merchant responsibility for a $50 million category.

Responsible for marketing analytics, insights & P&L functions of three annual direct mail catalogs grossing over $25 million from concept to execution.

Bachelor Of Science Business - Bsb, Marketing

Activities and Societies: Sigma Phi Epsilon New Student Weekend Counselor Admissions Ambassador

Masters Of Business Administration - Mba, Strategic Management

Activities and Societies: MBA Leadership Advisory Council, Consulting & Supply Chain Club