Luke Hooten Email & Phone Number

New York, New York, United States

Houston, Texas, United States

Developed and facilitated digital marketing portfolio for Houston Astros and PGA TOUR's Houston Open.Wrote and published copy across all digital mediums including organic and paid social media, email, SMS, push notifications, website, radio, and television.Collaborated cross-company and served as point of contact for various departments to ensure messaging for all initiatives was accurate, timely, and met the intended target audiences.Overhauled, built, and managed brand new website for Houston Open (houstonopengolf.com) to streamline the user experience and optimize for mobile users, increasing page views by 23%.Enhanced workflow within the creative team to ensure content met brand standards under tight deadlines.Planned and trafficked content across all platforms, earning 3rd-most paid media impressions among MLB clubs.

Houston, Texas, United States

Created and executed social media calendar for Houston Open social media accounts (@HouOpenGolf).Produced and presented weekly social engagement reports to identify best practices and find opportunities to evolve company social strategy and goals.Developed best-in-class content strategy and copywriting, earning highest engagement rate of any PGA TOUR tournament during 2021 calendar year, and grew following over 35% across all social platforms.Assisted in day-to-day coverage for Houston Astros social media accounts (@astros) including game coverage and real-time events.

Los Angeles, California, United States

Researched multiple social media growth avenues to support the Consumer Engagement team in creating marketing strategies for NBC Sports properties including the NHL, Kentucky Derby, Olympics, NCAA golf, and PGA Tour.Tracked, compiled, and coordinated large data sets to assist management in creating 360 degree marketing campaigns.Partnered with internal and external teams to ideate and execute innovative social-first content.

Los Angeles, California, United States

Provided coverage for feature film scripts, podcasts, TV series, and novels intended for high profile Hollywood talent.Worked directly with Oscar-winning producers Doug Wick and Lucy Fisher to develop blockbuster screenplays.Delivered thoroughly researched insights and feedback on current and future projects.

Austin, Texas, United States

Created and facilitated branding for student-run television station, Texas Student Television, for social media and website purposes, achieving a 15% growth rate in the first 3 months (@TexasStudentTV).Logged and archived footage and photos for future use.Directly oversaw a team of 4 students to produce and maintain quality content for digital platforms.Spearheaded a month-long fundraising campaign which raised $6,500+ for the station, securing updated equipment for future students to use.

Austin, Texas Area

Volunteered 10+ hours weekly on various shows, including comedy and sports, to preform both behind the scenes and on screen.Directed, wrote, and produced 50+ quality live and pre-recorded segments for shows under a strict timeline.Developed and implemented skills working in a television studio with multiple pieces of professional grade equipment.

Austin, Texas Area

Served as the face of The University of Texas at Austin by participating in campus-wide events throughout the year.Led a school record-setting 200+ campus tours to 2,500+ guests of the university serving as a guide.Served as a head liaison for high profile prospective student athletes.

Austin

Volunteered 20+ hours weekly to organize and execute Camp Texas's orientation program attended by 1,000+ students.Lead executive team of nine students in planning, coordinating, and executing semester-long trainings on mentorship, diversity and inclusion, and leadership for 125+ camp counselors.Worked directly with Texas Exes leadership to ensure Camp Texas operates on an efficient schedule to achieve overall goals.Spearheaded the building of a brand new online orientation program from the ground up with a focus on inclusion, involvement, and campus traditions.

Austin

Created and facilitated a brand for all Camp Texas messaging and online presence.Designed Camp Texas promotional videos, merchandise, and social media content (@camptexas).Lead a team of students in a campus-wide fundraising campaign, which raised over $5,000 in less than two days.Actively engaged and advertised to a wide variety of target audiences to promote Camp Texas both online and in-person.

Austin, Texas Area

Served as a camp counselor and worked with a co-counselor to lead and mentor 25 incoming UT Austin students during camp sessions and through their first semester.Attended semester-long trainings focused on leadership, diversity and inclusion, and mentorship.Served as a representative for Texas Exes and Camp Texas at university-wide events.

Austin, Texas Area

Created promotional videos, brand, and graphics for the winning student body president campaign at UT Austin.Engaged with audiences on multiple social media platforms in real time to bring awareness to the candidates, increasing engagement by 300% in the first 2 days of campaigning (@anaghawinston2020).Worked with a team of 8 students to ensure all tasks were completed on time under a strict timeline.

Austin, Texas Area

Assisted Media Relations department for The University of Texas at Austin Athletics, including football, basketball, and volleyball.Created and delivered quality content for social media in a short time frame to provide coverage of Texas teams.Assisted outside media coverage in accurate reporting on all Texas Athletics.

Austin, Texas Area

Produced and hosted a weekly sports talk show, "Riding the Pine", covering the NBA, NFL, and NCAA football and basketball.Thoroughly researched and formed opinions on weekly topics to ensure a quality show was created for listeners to enjoy.Mixed and recorded live audio to be edited and published after original airing.

Bachelor Of Science - Bs

Certificate

Certificate

Education record