- Consult clients on SEO keyword strategy and develop blog and content strategies to increase SERP features and ranking- Develop a content marketing calendar as well as a TikTok and Instagram Reels video content strategy- Manage and produce podcasts for clients including guest recruitment, publishing, and creating social media clips- Copywrite social media posts for senior executives at startups to build their brand and thought leadership across multiple platforms

- Developed a content and SEO keyword strategy that led to a 169% increase in ranking keywords, including a 180% in keywords ranking in the top 3 and growth from 0 SERP features to over 7,500- Identified content gaps in the industry through keyword research and customer interviews, leading to the creation of relevant, top-of-funnel content that increased MQLs- Created a bottom-of-funnel SEO keyword strategy that led to 25% of blog traffic being brought in through these blogs. This led to an increase in organic sales and add-to-carts- Increased weekly CTR from the blog to product pages from 1% to 7% by adding engaging, clickable widgets and call-to-actions- Leveraged high-quality content to increase referring domains by 187% and backlinks by 11% Implemented a content strategy that focused on writing more relevant blog content which resulted in an increase of time on page by 147% - Collaborated with product, engineering, design, and key executives to re-design and copywrite a new home page including headings, subheadings, keywords, and CTAs, resulting in an increase in click-throughs and engagement- Worked with the product design team to create bottom-of-funnel landing pages resulting in a 20% increase in form submissions- Responsible for the rebranding and production of the Building Builders podcast including guest recruitment, design, script writing, and publishing. The first season of the podcast had 2,325 downloads and increased brand awareness- Research modern content marketing strategies including YouTube, Reddit, and others to find gaps in the market and gain a competitive advantage- Evaluated our social media and email marketing strategies for promoting blog content and worked with my colleagues to develop more engaging tactics

The Talking Hockey Podcast was built off of our large Instagram following. My role as co-host and producer of the Talking Hockey podcast is to organize and coordinate guests, edit, insert ad reads, create overall structure and flow, track analytics, and ensure consistency in delivery.✅ Develop our podcast content marketing strategy to produce relevant and timely content for our audience including guest sourcing and episode copywriting, publishing and editing which have received over 70,000 downloads across all platforms✅ Analyze listener data to grow a dedicated following as shown by our retention rate of ~70% per episode, 10% MoM growth, and 15% YoY growth✅ Create our social media marketing strategy for podcast content for Instagram and TikTok including video and graphic contentAccomplishments:✅ Since starting the podcast our IG page has grown 350%✅ Have grown 300% in audience YoY with total audience of 19.000 total downloads✅ Grew from 110 followers on Spotify to 800 in 16 months✅ Created a dedicated following as shown by our retention rate of ~60% listening through to the end of each show✅ Hired a freelance graphic designer to create our podcast cover through communication of my concept✅ Experimented with platforms like Twitch.TV to drive core audience and fan engagement✅ Create our social media marketing strategy for podcast content including video editing for Instagram and TikTokOur guests include NHL players, scouts, writers and more.Our podcast is contracted by Blue Wire, a sports podcasting platform bringing together the next generation of journalists, influential fans, commentators – from social media to developing former athletes.

As a Conference Producer, I am the executive editor, product manager and content creator for the conference agenda and supporting materials that will drive the success of sales, marketing and operations.Event Portfolio:📆 America Automotive Summit 2019, 2020, 2021 (www.usautosummit.com)📆 American CIO & IT Summit 2020, 2021 (www.cioamerica.com)📆 American Food Manufacturing Summit 2021 (www.foodmansummit.com)Accomplishments:✅ Strategized and streamlined the implementation of new sales and marketing techniques for virtual events✅ The Virtual American CIO & IT Summit 2020 was ranked one of the top industry events to attend by CIO Dive✅ Named employee of the month for January, 2020 for my work on the American CIO & IT Summit, 2020✅ Worked with Fortune 500 communications teams, PR firms, and C-Suite executives to identify opportunities to produce compelling leadership material and content in their industries and drive their content strategy across their brand ✅ Continually exceeded monthly recruitment quotas and set new records for speaker acquisition at a pace of 150% above monthly targets✅ Managed content messaging and communications through WordPress website copywriting to highlight key trends, SEO keywords, and increase inbound leads by 20%✅ Spearheaded Generis’ Executive Corner Podcast and led and developed the brand, product strategy, and implementation as a new marketing channel to generate demand and drive growth✅ Hosted and produced interviews with senior executive guest that received over 1,700 downloads across 11 episodes and led to building curated relationships with both B2B and B2C clients✅ Worked cross-functionally with the marketing team to create email and social media content for all levels of the funnel which led to increase in attendance of up to 65%✅ Ideated and implemented a new sales communication strategy in the virtual event environment that led to increased attendance across our event portfolio by 20%

The On Deck Podcaster Fellowship is an eight-week remote program for podcasters who want to grow their audience and build lasting relationships. Very excited about the growth of my skills that will directly affect The Imperfect Pod, Talking Hockey, and Executive Corner.Accomplishments:✅ Me and my team won first place at the On Deck Radio Race for our piece called "Sanctuary of Self". The goal of the Radio Race was to make a five-minute, nonfiction audio story overnight on the theme of Looking Forward. My role was editing the audio and script to be clear and cohesive. Also worked with audio and sound mixing. See media attached.✅ Gave a presentation on "How to Run More Than One Show at a Time" to 10 other fellows✅ Learned about every aspect of podcasting from starting to sponsorship from industry professionals✅ Built valuable relationships with experience to new podcasters✅ Experimented with new show formats like short form, scripted and narrative styles to convey different types of listener experiences

The Imperfect Pod was a podcast for discussing masculinity more intentionally and purposefully. Ever since I can remember, I never felt that I fit in to what society had normalized about masculinity. Because of this, I went on a journey to interview friends, family, strangers, academics and professionals about what it means to be masculine and a man in today's society. This podcast engaged with humans of all ages, races, genders and beliefs to share their ideas of masculinity.What I wanted to leave my listeners with after every episode was that there is no "one-size-fits-all" idea of masculinity, nor is their an easy solution to understanding your manhood in today's landscape.Topics include fatherhood, porn addiction, sex, gender, toxic masculinity, addiction and more.This show has now completed but my journey with this topic is ongoing. I thought I'd have it figured out after 75 episodes but realistically, I have more questions now than before. I look forward to releasing my next show about this topic by the end of 2021.Accomplishments:✅ Released over 103 pieces of audio content✅ Recorded and released 70 interviews✅ Created a podcast best practices PDF for guests to ensure for a smooth recording✅ Planned and scheduled topical discussions✅ Achieved over 9,000 downloads across all episodes✅ Grew downloads per month by ~15% month over month✅ Created a newsletter using MailChimp for my closest audience✅ Designed and posted over 300 IG graphics using Canva, After Effects and Premiere Pro✅ Familiar with audio programs like Adobe Audition and Descript to create effective and clear audio✅ Experimented with different audio processes and episode formats✅ Explored different podcasting technologies like, Squadcast, Zencastr and more to develop the most efficient workflows✅ Interviewed a few of my dream guests like Liz Plank (Author), Eldra Jackson (Ex-Prisoner) and Jason Lee (CEO of Jubilee Media)

- Increased Twitter impressions by over 100% while increasing likes, mentions, and retweets by 300% by implementing new strategies based on analytical research creating new company benchmarks and KPIs- Created engaging Instagram content using in-app features and designs to increase engagement 40%- Optimized content for digital through writing headlines, introductions, and SEO keyword research

- Organized information sessions on campus to promote Canada's largest student-run Tech Conference - Volunteered, facilitated, and set-up workshops and keynote speeches to help facilitate- Worked with over 20 student leaders offering help to the executives and 300+ delegates

• Curated community partnerships with Shopify Plus, Communitech, Google, and others to organize over 20 hours of student workshops and company tours• Build a community environment for 20 students by planning fun events, designing community swag, and creating an inclusive culture• Give and receive honest feedback from 40 staff and 20 first years students to create an environment of accountability and positivity• Selected as one of 132 staff for this professional position to support first year students based on leadership potential, academic success, ability to create relationships, and passion for innovation• Oversaw a community of 21 students, a building total of 326 students, and work with a staff team of over 40 WLU Residence Life Staff to provide mental health resources and academic supports for students• Maintain an average attendance rate of 90% at events through managing a budget of $1,050 that is spent on organizing opportunities students are eager to attend through listening to their feedback and ideas

- Brainstormed and ran an experiential marketing campaign in collaboration with WLU Shinerama, an on-campus charity. The event raised over $300 and had 10,000+ impressions across Instagram and Snapchat- Contacted speakers to host workshops focusing on SEO, Google AdWords, Content Marketing, and Video Marketing - The campaign won Best New Initiative awarded by the Lazaridis Student Society

• Create a community of over 800 students as measured by our social media by presenting to classrooms of hundreds of students and through planning agency tours, student workshops, and ad campaigns

• Contribute to an on-campus publication by writing clear and engaging blog posts that analyze complex social concepts and communicate them clearly• Writings focus on topics that are audience first such as company culture, UX, and consumer psychology• Content uploaded as website content

• Winner of 4 case studies by creating unique business solutions through social media strategy, content creation, analyzing insights, and executing new ideas• Persuasively presented to panelists of judges who analyzed our problem-solution fit in relation to the Key Performance Indicators and pain points within the case• Participant in numerous other case studies sponsored by the likes of General Mills, Mosaic, Maple Leafs Sports and Entertainment, and more!

• Creating implementation plans and needs assessments for new project ideas that encompasses the entire Laurier Community• Overseeing a group of six student leaders to spearhead change• Responsible for leading research on over six programs focused on providing solutions for social needs focusing on the UN Sustainable Development Goals• Programs include focus on; improving employability for adults with disabilities; assisting refugees in their quest to belong in Canada; mental health care for students; reducing waste by up-cycling textile waste into sellable products; and creating habitat for pollinators in order for them to survive and ensure food security

• Work with my Co-Program Manager to create a sustainable and innovative program that addresses the SDG of Climate Action by repurposing textile waste into pillows and other products out of 100% recycled material• Collaborate with and lead a team of 6 people• Network and build relationships with community partners• Run clothing drives and marketing campaigns to raise awareness of our vision and goals• Program won 2nd place in Enactus Regionals Central Canada presentation under the Scotiabank Ecoliving Challenge with a reward of $1,000

• Facilitated sales of up to $15,000 through applying a user first approach and listening to the customer to provide them with their exact needs• Excellent customer service skills and positive attitude as exemplified through receiving numerous compliments directly from B2B customers as well as from the management team• Increased efficiency of deliveries by hours through applying different mapping methods and establishing new ways of loading the truck for easier transport

• Assisted Program Managers with conducting research• Actively participated in the facilitation of the programs and projects• Helped improve the reach of Enactus Laurier’s social media platforms by 1200%• Engaged with students on campus at various events in order to make the students aware of Enactus Laurier• Gained valuable experience with Adobe workshop tools such as Photoshop and Illustrator