Luke Kelland Email & Phone Number

Greater London, England, United Kingdom

Responsible for the Reader Experience. The ease with which readers discover and find content of importance to them. As well as the extent to which readers find our story telling engaging.

London, England, United Kingdom

Leading a squad of hugely talented product designers, data scientists and engineers to deeply understand and prioritise customer needs, software efficiencies and commercial outcomes. Embedded in a cross-functional team (or tribe) focused on improving the experience for all and in particular subscription customers, to maximise weekly orders and the retention rate. Working within an agile environment using lean principles to drive product development and experimentation. Leading the discovery process to generate qualitative and quantitative user research to map the opportunity space.

Milton Keynes, United Kingdom

Operating within the intersection between operational eCommerce, Digital Product and Digital Marketing as part of the Sainsbury’s Tech organisation. I’ve led the Customer Generated Content team in the transition from a team dedicated solely to Argos to operate as a shared capability, owning the Customer Generated Content experience on behalf of Sainsbury’s Groceries, Habitat and Tu Clothing.

Milton Keynes, United Kingdom

Inventing, experimenting, advocating for customers and leading change. I led the digital transformation of the Argos Commercial function as the Digital Lead within the Digital Trading Cell programme. From pilot team within the Sports category to the eventual roll out across the entire function. We redefined roles to align to customer outcomes, and re imagined processes to embed the use of data, with an emphasis on faster decision making enabled by actionable insights. I went onto lead the development of a colleague tool, the Data Action Dashboard which successfully democratised product level data. Visualising the data to better inform the decision making within the Commercial function. From a small pilot team and a prototype within Excel, to the eventual roll out of a Power BI based tool across the entire function. Finally, I played a pivotal role within the development of the Digital Trading function by introducing insight tools and defining Key Performance Indicators. I led the development of the Digital Trading relationship with key third-party partners such as Google Retail, Hitwise and Summit Media. Throughout my time I presented to all levels within the Argos organisation, making the seemingly complex simple.

Hatfield, Hertfordshire

Trading Manager responsible for fresh Poultry and Fish:• Advising new brands of best merchandising and promotion mechanics, to aid conversion and achieve sales growth• Strategic category planning, including a turnaround strategy for the Manual Service Counter• Negotiation with suppliers to agree product cost price, business terms and media funding• Responsibility for category sales, margin, and cash basket contribution measured against commercial budget• Key stakeholder in the development of the Ocado Own Brand range, in response to an evolving customer base

Hatfield

Three placements within Supply Chain, Buying and Own Brand Product Development. Contributed to the customer proposition with responsibility for product availability, order fulfilment and the minimisation of product waste within Supply Chain; to sales growth, margin management, category/range management and joint business plan negotiation within Buying; and finally to product gap identification, supplier sourcing, cost price negotiation and project management within the Own Brand team.

Spalding

A broad experience of management accounting, financial reporting; with a focus on improving the working capital of the individual business units and thus the group as whole. Completed a secondment in Belgium within one of the Group's business units.