Built product marketing and management strategies for several startups and established companies.Guided several clients on the use of Generative AI, LLMs and Image creation workflows using both self hosted and cloud based AI tools. Developed onboarding flow and lead generation plans for CodeSee using HubSpot, and Webflow.Created tradeshow presence, website, video and social media content for P0 Security.Designed customer onboarding strategy and content for Adaptivist, part of the Atlassian ecosystem.Grew a successful vacation rental (theoceanviewbnb.com) from $15,000 in gross revenue in 2020 to $80,000+ in gross revenue in 2023 by marketing and involvement in various tourism programs. Launched PitterPatterDiving.com an underwater art and bare boat charter in Monterey, CA.

• Implemented generative AI workflows using ChatGPT and LLMs for content generation in social media, presentations, and software development.• Published technical documentation updates for Harness CI, Code Repository, and Harness Open Source.• Responsible for weekly saas release notes for Harness CI updates.• Created technical product launch videos for build intelligence and other products using Adobe Premiere and generative AI.

Created the developer experience at LinearB.Launched /:\ gitStream to help bring Continuous Merge to market to make developers lives better.Launched https://LinearB.io/dev/ to give a home for developers building with LinearB products.Spoke at events around the world about using CM/CI/CD pipelines to bring code to production faster.Built documentation at https://docs.gitstream.cm, blogs and presentations for use across the company.

Built Hazelcast's Developer Relations and Community ProgramsImplemented tools such as Orbit and Bevy to allow for easy management and tracking of programsLaunched a new developer portal to allow for easy access to training, docs and community for technical personasLead a team of advocates speaking at conferences around the world both in person and virtually

Managed a team of 4 to drive DevOps adoption in the largest companies in the world using Nutanix Products. Founded the Developer and DevOps Marketing practice at Nutanix growing from the initial hire to an active team of 5 in 18 months.Managed and spoke at successful events around the world, including Copenhagen, London, Tokyo, Anaheim and more.Drove the re-launch of Nutanix.dev the public home for all technical content for Nutanix APIs, Labs, Code samples and technical blogs.Speaker at Future Developer Summit 2019 and DevRelCon San Francisco on starting a Developer Marketing and Relations practice from scratch. Speaker at DevRelCon London 2019 about bringing DevOps to developer marketing.Launched a successful Twitch channel Nutanix.dev Live! that broadcasts every other week to an audience around the world.Author two chapters in Developer Marketing and Relations: The Essential Guide - https://www.devrelx.com

Created, managed and programmed seven app development weeks with 60-100 developers attending. Driving the creation or update of over 280 apps for the Atlassian Marketplace. Event NPS Scores from 74-86 some of the highest by any ecosystem partner program at Atlassian.Lead three annual worldwide online hackathons (Codegeist ) resulting in over 1500 new partner developers and 314 new apps into the Atlassian Marketplace, Codegeist is unique in hackathons in that it returns its financial investment in under 6 monthsManaged the Platforms and API track for Atlassian Summit 2015 and 2016, having highest attended and among the best NPS scored sessions both years. Lead the Custom Fit Atlassian track for Summit US 2017 working with Domino's Pizza, Moody's Financial, WeWork, Volkswagen and Eli Lilly to showcase how different industries use Atlassian products and ecosystem apps to manage their businesses.Speaker at Summit 2014 and Master of Ceremonies for Atlassian Summits and AtlasCamps 2014-2017Program managed Atlascamp, Atlassian’s developer conference growing attendance from 135 in 2014 to over 600 in 2017. Expanded the conference from 10 sessions in 2014 to over 40 sessions in 2017Nurtured several Atlassian apps from concept, to development, to marketplace listing. Key partners in this of Stepshot, Upwork, inVision, Good Software and Test Fairy.Developed documentation and tutorials for on-boarding new developers to the Atlassian Connect framework for PHP, Nodejs, and Spring Boot.Developed the ecosystem showcase at Atlassian Summit 2016 which has resulted in thousands of new installs of the 24 showcased vendor appsFinalist in five internal hackathons (ShipIt), four of the five projects are used by the company on a daily basis. (Atlassian Arcade, LED Lightbulbs, Legal Service Desk, Atlassian Training Add-on)

Developed and executed Sencha's social media plan growing the follower base by ~80% in 18 monthsEdited and shot the video for Sencha Fastbook, reaching 150k+ plays and over 900k views on VimeoCoordinated with influencers such as Robert Scoble, Dion Almaer and others in the technology and social media community to bring Sencha's message to a wider audience.Ran 12+ successful webinars averaging 1500+ registrations and a 50% attendance rate as well as the campaigns supporting theseImplemented social media tools and metrics across the organizationManaged global real world meetup communities in 10 countries, speaking at several events in Stockholm, Malmo, London, Amsterdam, San Francisco and Austin, TX.

Produced and Directed Videos for distribution on youtube and other online media channelsImplemented a website re-developement from a static ASP site to a Drupal cloud based content management system.Trained executives, sales people and team members in the use of social mediaExpanded the following of our twitter accounts and created our Facebook presenceRepresented Virtustream at SXSW for the Cloudy Awards in Austin, TX generating leads and brand awareness to the interactive community.

Encouraged teams at VMware to develop marketing strategies to better communicate to customers, partners and the public through social media. Primary voice of @VMware on Twitter and VMware's Facebook Page.Designed and managed the first version of the VMware Video Studio. This involved producing, directing and editing videos for both internal and external use with rapid turn around. The results can be seen in the VMwareTV YouTube channel.Assisted in the social media strategy and produced much of the social media content for VMworld 2010 in San Francisco on the VMware Twitter and Facebook accounts. Provided up to the minute information for 17k+ attendees.Created and ran a portable live video broadcast studio in Copenhagen for VMworld 2010 producing 9 hours of video in 3 days. After the live broadcast the videos were then uploaded to YouTube then promoted across VMware's social media channels.Marketing Award for Passion - Received for creating and implementing technology strategy for The Q3 National Prospecting Day resulting in over 1,000 new opportunities for VMware.Promoted, attended and produced videos for VMware Forums across North America. Helping drive over 1000 people to each of the 9 free shows across the Continent.

Freelance Web Development and Design.Planned and implemented high end and complex dynamic websites using PHP/MYSQL, ColdFusion, and CSS. Sites were run in both Microsoft IIS and Apache server environments. Some samples of these sites are: http://www.starshadows.com , http://www.astrodon.com, http://www.sdrvmail.com/ and http://www.deltaurban.com Created many other non-dynamic websites since 1996 that used the latest standards and browser compatibility of the time. Strove to create fast loading, multiplatform, easy to edit sites that could be turned over to the client for them to do their own updates, through either direct html editing or through a web based CMS backend.Founding Manager of “Fire on the Bay” (http://www.fireonthebay.org) the world’s first Adobe Fireworks User Group as well as co-manager of Photoshop Till You Drop, San Francisco's Photoshop User Group. Former founding manager of the Milwaukee Adobe User Group and co-manager of the Bay Area ColdFusion User Group.

Development of the User Interface and view layers for vportal and other Altus applications, using ColdFusion 8, CSS, Javascript and HTML.

Implemented the Design for the Broadchoice Workspace a AIR/Flex application. Involved in the design and coding of custom components, using both image based and degrafa skins.Implemented two iPhone web based applications using the iPhone SDK. Worked with the Blackberry SDK in process of designing a blackberry version of the workspace.Responsible for the XHTML, CSS and AJAX front end for Broadchoice’s Web Platform.Designed and constructed a CSS site designer using YUI and ColdFusion to allow end users to change the look and feel of their website with no code.Played a key role in merging designs and application code to the finished skinned and functioning product.Refectored key components of the application to be more web service oriented in preparation for future Flex/AIR front end.The Broadchoice web platform is built on a Model Glue, Coldspring, Transfer framework stack that allows for easy extension and modification to the application as business needs change.

Responsible for the translation of many websites from layered Photoshop files, into properly sliced WC3 Standard CSS and XHTML cross browser website code.Created and extended over 30 custom modules for the Hot Banana Content Management System that met the needs of high end customers in the medical device and semiconductor fields.Completed the launch of more than 12 Websites since July 2007 from Design to Launch. http://www.lyrichearing.com, http://www.emphasysmedical.com are just a few of the stand out sites that have gone from a basic flow chart and graphic design to full live site in a matter of weeks and days.Supported and maintained web servers running IIS, PHP, ColdFusion, MS SQL, MySQL, and Windows Server 2003.Created a complete event registration system module. This module supports SSL for credit card capture with encrypted storage in all transactions, the main sign up for uses Ajax, Adobe Spry, and a large amount of validation code to reduce user input error.

Lead the updating and standardization of an application framework that allowed rapid development of new applications in a fraction of the time. Assisted in the training of 3 new ColdFusion programmers, from the basics of proper form design and layout to the implementation of complex in-house designed application frameworks and prototyping.Converted the older table based user interface for the intranet into a modern standards compliant layout while maintaining the former look and feel, using CSS and Javascript to achieve better cross browser support and enhanced usability. Created applications that managed orders, work requests, rights and systems auditing for many Kohler divisions around the world.All applications were built with the assistance of TOAD, CFeclipse and Dreamweaver.

Hired to Re-Develop and design main corporate website using Coldfusion, PHP and MySQL technologiesLead the creation of banner ads, sell sheets, newsletters and other graphic design work.Design and implementation of complete intranet corporate logo merchandise storefront to allow departments to order company branded merchandise. Contracted to assist in the design and development of user interfaces for MSB’s new software offerings to the insurance industry.

Re-branded and redesigned the company external website using Coldfusion, CSS, Javascript, DHTML and MS SQL/Oracle Database backend. This site featured a full custom CMS with strict XHTML and Section 508 compliance. This site also makes extensive use of CSS and Javascript. Upgraded and maintained IIS web servers running Coldfusion 5, mx 6 and mx 7.Created an Employee rights Management system for SOX compliance.

Upgraded, documented and maintained www.tripplite.com, a dynamic ColdFusion site that makes extensive use of DHTML, Javascript, Databases and CSS. Designed and implemented databases for the web site to interact with using both MS Access and Direct SQL commands. Improved the design and version control of several databases already in use.Creation of DVD based holiday video for display at Christmas party in Dec 2004. This video used a combination of 3D animation, Non-linear digital editing and multi-track sound design.

Completely redesigned entire website of www.astro-physics.com by updating and creating the look, feel and navigation of the web site.Estimated, planned, documented, and developed a high-end modular secure shopping system application using PHP, MYSQL, MyPHPadmin, GPG and Macromedia Dreamweaver. Created and presented both ColdFusion and PHP versions of an application to management to assist in the decision of which technology would be easiest and most cost effective to use in upgrading the website.Beta tested, documented, released and supported 3 versions of robotic telescope control software.