Lead Growth & Acquisition and Sales Enablement teams to provide tools, resources, and go-to-market roll out for large group business across Anthem’s 14 state footprint. • Growth & Acquisition—Established Finalist Centers of Excellence Program to bring best-in-class finalist presentations and support to Large Group sales across Anthem. Results: 100% satisfaction from sales. Supported on average over 100+ meetings a year and successfully won/retained millions of members in 3 years. Developed the strategy for an enterprise-wide LG acquisition campaign focused on top prospects. Results: Generated 30% response rate, selling 48K additional annual members.• Sales Enablement—Launched a Large Group sales enablement content management platform to streamline sales processes. Results: Achieved 75% adoption. Developing a client management program to leverage client data and insights for more engagement in utilizing benefit programs.• Go-to-market product rollout and communications—Worked with cross-function teams to ensure marketing collateral, sales stories, and information aligned with overarching segment strategy and marketing tactics. Managed Local CSBD Employer & Broker Client Webinars for COVID Crisis Management. Results: Industry leader by broker and consultants.

Responsible for enterprise/local marketing and sales support for Missouri market. Helped deliver best practices across enterprise. • Regional Broker and Client Events—Developed, organized, and promoted broker roadshows, top broker PAC events, sales trainings, sales meetings, tradeshows and client meetings. • Business Growth & Acquisition—Worked with senior state leadership to develop finalist meeting presentations, renewals, proposals, and leadership presentations.Supported annual product rollout and message to the market• Sales Tools and Support—Identified gaps in sales collateral and worked with enterprise team on product rollouts. Provided tools for sales to meet their objectives. Supported sponsorship and advertising needs for Missouri markets.

Responsible for executing the U.S. marketing plan, brand management, and product management for B + L Surgical Instruments. Maintained and managed the marketing messaging through catalogs, sales material development, websites, and through organization of tradeshow instrument display at national meetings. Duties include:• Brand Management—Developed new brand image of Bausch + Lomb Storz Instruments.• Catalog & Sales Material Development—Created and designed catalogs, sell sheets, product announcements, and advertisements. Managed printing and distribution.• Website Management –Managed the B + L Instruments and B + L Storz E-commerce websites. Updated sites with new products, managed the content, and incorporated SEO best practices. Supervised and directed PPC campaign.• Tradeshow Management—Managed all aspects of the B+L Instruments tradeshow program including coordination of all products, materials, selling, and promotions. • Advertising / Direct Mail/E-Marketing– Designed, wrote, organized and managed the direct mail and email marketing campaigns for B + L Surgical Instruments. Developed national ad campaign including ad placements in leading national ophthalmic industry publications.• Product Management– Responsible for the pipeline and introduction of new surgical instruments into the marketplace including product, price, placement, and promotion. Answered product-specific inquiries from outside sales team and customers. Collaborated with engineering, sales and surgeons on new instrument designs, surgical videos, and product descriptions of new instrumentation. • Sales Support—Communicated directly with B + L field sales representatives to capitalize on sales opportunities and to support technical inquiries relating to the product line. Worked with Corporate Accounts Team to ensure contracts were well supported through the collateral materials to support sales growth.

Responsible for marketing, brand management, advertising, public relations, lead generation, and business development for a regional residential and commercial security company. Duties include:• Brand Management—Revitalized the company’s image via website and company literature. • Advertising / Direct Mail – Designed, wrote, organized, and managed the direct mail campaigns for custom home theater division and commercial security division. Designed company ads and purchased ad space in association newsletters, magazines and newspapers.• Business Development – Promoted the company at associations and tradeshows. Developed strategic partnerships to implement sales in complementary market. Managed telemarketing campaign and company database. Researched market targets, directed telemarketer towards leads, acted as a liaison between sales force and telemarketer.• Website –Developed and designed layout of company website. Controlled and updated company website and incorporate search engine optimization to attract more customers. Ensured functionality and ease of navigation.• Tradeshows & Events—Designed display booth and promotional flyers to be distributed at tradeshows. Organized, promoted, and hosted educational seminars. • Promotional Displays – Customized movie posters, introduction DVD and other marketing collateral to highlight PASS at area display locations.• Proposals & Presentations – Designed and reviewed proposals and power point presentations. Assisted with company presentations & product demos for clients and customers.

Responsible for advertising, direct mail and event planning for IMPACT Strategies. Worked as a dual employee of PASS Security and IMPACT Strategies for four years, managing projects from both companies on tight deadlines. Duties include:• Advertising—Designed print advertisements and flyers.• Proposal Books—Designed, organized, and printed proposal books for prospective projects.• Event planning—Planned, organized, and hosted company events for prospective clients, established partnerships as well as employee appreciation events.

Helped promote the association to entice new membership and maintain loyal members. Duties include:• Website & Newsletter—Organized and maintained company website and newsletter.• Tradeshows & Events—Helped organize, promote and manage a statewide mortgage industry tradeshow, golf tournaments, educational classes, and membership meetings.• Public Relations—Promoted the association and its mission to state newspapers, professional journals, and magazines.