Frontline Wildfire Defense helps save lives and homes by mitigating the risks of wildfire with our digital and hardware solutions.

Hired to build the marketing function from the ground up for this innovative financial services company. We provide financial access to home improvements focused on renewable energy, energy efficiency, hurricane preparedness, fire mitigation, and water conservation.

Drove cutting-edge marketing solutions and strategies for an organization that invented PACE (Property Assessed Clean Energy), a low-cost financing solution to help homeowners afford and install alternative energy solutions. Built Direct to Consumer (D2C) business by managing a team of eight in sales, finance, marketing, and product development. • Achieved a 2019 Q4 Homeowner NPS of 71, the highest ever in company history.• Grew D2C channel from zero to $5M in 2019. Funded loan growth target of 400% in 2020.• Introduced an account-based marketing strategy to grow new contractor enrollment and activation capability.• Grew Florida contractor channel business from $50M in funded loans to $200M+ over 18 months.• Launched Rate Choice product into a 2K home improvement contractor channel, increasing share of account with high volume partners and higher close rates in the home.• Ran RFP process to select and onboard the first consumer creative agency, media agency, and PR firm.

Promoted to lead the digital transformation program, focused on re-defining how solar is purchased and installed using innovative digital tools. Directed a global web marketing team of 14 responsible for 11 international web properties across EU, Japan, Australia, and the US. • Built a data and reporting platform to support decision-making related to campaign attribution, customer acquisition cost (CAC) forecasting and tracking, A/B testing capabilities, and full funnel conversion metrics.• Reduced customer acquisition costs 50%+ in 12 months.• Launched first ever solar instant ROI tool for homeowners, increasing web visitor to lead conversion by 50%+.

Focused on building a solid foundation for product and performance marketing teams, including a full overhaul of global web properties and multi-year strategic planning for digital transformation efforts. • Overhauled global web properties including content, design and UX; launched a new global brand identity.• Defined complete-solutions, product marketing strategy currently reflected in the Equinox, Helix, and Oasis brands and hired product marketing leader to execute.• Won “Big Idea” competition for building the business case to transform SunPower into a software-enabled, energy- solutions provider. • Gained CEO approval and multi-year funding to build the digital transformation team.

Spearheaded and built the North American B2B marketing team from the ground up, inclusive of demand generation, product, field enablement, and account-based marketing programs. Managed email, digital marketing (SEO & SEM), direct mail, and trade shows. Drove vertical level persona development, customized value proposition/messaging, sales tools, and public dedication events to celebrate customer solar success.• Transitioned business unit to a strategic account strategy resulting in on-going repeat business with target Fortune 500 customers including Apple, Verizon, FedEx, Johnson & Johnson, Macy’s and Bed Bath & Beyond. • Executed high-impact, data-driven marketing programs for education and federal verticals that realized revenue of over $100M• Planned and executed the first Solar Leadership Council which brought together 20 of the most valued commercial accounts to discuss the future of commercial solar. • Grew commercial business unit revenue from $100M to $500M annually, the most profitable business unit

Responsible for brand positioning, product marketing, demand generation, and sales enablement for Dell’s line of enterprise laptops. Select Accomplishments:• Defined positioning and messaging in support of the largest enterprise launch in Dell’s history: Latitude E-family notebook line. • Implemented strategic account acquisition program. Established relationships with key acquisition customers including Halliburton, Shell Oil, Raytheon, and Fluor. Received Dell significant achiever award for this program. • Drove margin recovery program through on-line merchandising, sales force training, and price optimization. Resulted in an $8.5M increase in product margin.