Luke Marsden Email & Phone Number

Doncaster, England, United Kingdom

Doncaster, England, United Kingdom

Doncaster, United Kingdom

Currently leading the development and implementation of the marketing automation strategy, using the Oracle Eloqua system, across Fellowes Europe. Working closely with local marketing, business teams and wider digital team to continuously improve Fellowes' digital presence. - Responsible for strategy development and integration of Oracle Eloqua marketing automation system, as part of the wider digital transformation project- eCommerce strategy and implementation lead for Europe- Overseeing budget, capacity and resourcing requirements, ensuring the business achieves the eCommerce and marketing automation implementation objectives- Provide ad hoc support for wider marketing projects such as global branding, GDPR compliance and external events

Doncaster, United Kingdom

Leading the newly formed Mobile Accessories team in Europe, the category successfully launched a range of mobile photography products into an evolving market. During this time, I project managed the launch of the first eCommerce website to be launched in Fellowes Europe, and the first automated email campaign.- Owned the newly formed Mobile Accessories team in Europe- Developed and presented the category strategy to 200+ sales & marketing colleagues - Established distribution strategy and acquired partners in several markets around Europe- Undertook consumer insight research to develop informed route-to-market strategy- Drove eCommerce strategy and website development for Europe (www.exolens.com/gb)- Implemented marketing automation to facilitate regular end-user communication - European campaign development and implementation including paid, earned and owned media- Responsible for category budget and accountable for Business Team controllable profit

Doncaster, United Kingdom

Working within the Workspace Management Business Team, I was involved in many aspects of the marketing process that helped me develop key skills and achieve the following:- European Campaign Development and Implementation – involved in a variety of tasks from campaign development meetings, development of new themes, marketing material creation including videos, website, leaflets, brochures, posters and presentations, as well as campaign implementation meetings with local European Trade Marketing Managers. - NPD Launches – working as part of a team, I was involved in several product launches creating incremental sales for the business. I was the lead on pricing, packaging, product set up, competitor analysis, gap analysis, in-store merchandising solutions and web implementation through a content management system.- Digital Marketing – worked with cross-functional teams and agencies to create a campaign microsite.- Product Life Cycle Management – involved in complete cycle from NPD through CPD to discontinuation process.-Internal Marketing/Concept Selling – created numerous internal product launch documents and presentations, helped organise and presented at internal sales meetings, communicating campaign plans and concepts.

Doncaster, United Kingdom

Doncaster, United Kingdom

Working within a small team actively working towards improving the pricing function of the department. Improving the processes and relationships between the various countries helped to improve the efficiency of the department. Wider responsibilities included creating various sales reports, scorecards and analysis for management throughout the company.

London, United Kingdom