Luke Mcgibney Email & Phone Number

Cheltenham, England, United Kingdom

A creative communications agency offering in depth brand consultancy and communications execution. Supporting the Managing Director in account acquisition and client development. Managing strategic client reviews and campaign strategies.

Nottingham

ARC is a grassroots charity working in local communities in The Gambia projecting managing volunteer school fund raising trips, fundraising and project management of building and refurbishment projects. Key Achievements:• Fundraised for a canteen to be built in Bakau Primary School in The Gambia, which allowed the World Food Programme to fund 1500 free daily school meals, meaning every child in the school would have at least one meal each day.

Nottingham, United Kingdom

Fresh Cargo is a fair trade fashion business, selling both wholesale and online. Launching Fresh Cargo in 2009 with £15,000, we grew this pioneering fair trade business to £750,000 turnover organically with a team of 10 employees. Although operating in a Marketing Director capacity, I also worked on product development, overall business plan and supporting or setting up the co-operatives in Kenya, Thailand, Indonesia and the Phillipines.

Created a youth merchandising and licensing business owning all intellectual properties. The Turds, Bad Ass Cars, Shower Breasts, MPEG player Funky Monkey, Shot Gun.Achieved £1.6 million turnover with £20k investment operating across 7 countries (UK, France, USA, Japan, Holland, Italy, and Australia.Created a licensing program that generated £250,000 a year through T-Shirts, Posters, Badges and mobile downloads.Business achieved 6 to 17% EBITDA from 03 to 06.Sold computer game rights to Codemasters achieving sales of £60,000Successful sale of The Turds brand to Australian company MDI. Successful sale of Funky Monkey, Shot Gun and Shower Breasts.Company partnered with WETA and Peter Jackson to launch exclusive merchandise.The Turds partnered with the film Kenny, one of Australia’s most successful comedies to create a $400,000 dollar program in the first six months.Successful closure of Pacemaker UK ensuring that all intellectual assets were maximized in the sale.Key ResponsibilitiesStrategy and set up of Pacemaker UK including all operations, property development and product development. Day to day management of 12 staff across sales, operations, marketing, finance and buying. Ongoing business development of the company and strategic partnerships.

I was awarded an acting scholarship and completed training in the Stanislavski method. The biggest thing Oxford instilled in me, and for which I will be always grateful, is humility, a strong work ethic and drive. They give you the tools to create your own work, to find work, to write to people, to be prepared and to always be grateful for the opportunities you are given. It was an amazing experience and I learned a great deal in relation to self-awareness alongside building up my confidence in performance.

Peterborough, United Kingdom

AchievementsCreated the fastest growing business unit within EMAP active alongside the Publishing Director with a turnover of 18 million.Launched Photo Active a joint venture with Jessops achieving 1.9 million pounds in the first year of trading.Launched Digital Photo magazine securing the position of market leader within 12 months and delivered 400% of budgeted profit.Launched e-rail an on-line business to business publishing site delivering an additional £150k in year one across rail tiles.Successful re-positioning and re-launch of Country Walking (7% increase), Your Horse (16% increase) and Practical Photography (1%).Responsible for the marketing of EMAP active consumer titles and developing new products alongside the Publishing Director to deliver incremental revenue streams. Managing Equine, Photography, Gardening , Country and Rail market teams with 5 direct reports and a total market team of 16.

Launched first in house pub TV Station called Q’s TVQ’s TV has achieved an average increase of 30% on sales promotion activityImplemented video juke box system alongside the machines department raising revenues by 47%Increased ambient media revenue from 8k pa to 150k paSet Pub Entertainment Program for field sales personnelPubs under the Pub Entertainment Program increased sales by 15% (Av) against last yearIncreased wine sales by 15.4% against last year with new product rangeCreated, alongside developments department. A new Mr ‘s zoning and brand name.Launched 2 4 1 food offer increasing sales by 54%Second menu launched achieved 26% sales increase in food sales against last yearLaunched Q’s websiteKey ResponsibilitiesManaging five members of staff covering the food, machine and wet sales of the business. £3.2 million pound budget, turnover £95 million. Commercially responsible for product range, price and profitability combined with all other elements of the market mix.

AchievementsCreated the strategic framework and brand manuals for all brands within the Allied Domecq drinks retail.Created brand health check system alongside the finance dept for all brands within Allied Domecq portfolio.Created the brand operations manual for all brands under the Allied Domecq portfolio.Launched new strategy, tactical plans, brand identity, brand repositioning and new food menu concept to Q’s retail managers (Increase food sales by 24%)• Revamp of launch package achieving 60% return on investment• Highest recorded sales on an opening night £5,500• 5% uplift in brand awareness• Highest brand standard in the estate (5,000 outlets) 98.4%Developed (In conjunction with machine department) satellite music video console system, a world first. Sponsorship and advertising revenue £600,000 in year oneOngoing value cost reduction projects saving 40k per yearRaised PR coverage per pub from £500 to £2,500Increased ROI in new developments to 35%Key ResponsibilitiesFull marketing mix role including retail development, human resource, location strategy and tactical planning. To increase top line sales and improve ROI at site level alongside operations.

Launched Raleigh Max 16” wheel. A new concept for the 16” sector. Product achieved 252% over budget on girls and 52% over budget on boys. Increased gross margin by 8%. Market share within the 16” sector increased from 28% to 35% in year one (Source Gfk).Reduced SKU’s throughout the range, achieving 26% reduction whilst sustaining volume.Regained pole position in Youth and pioneer range. New positioning of Raleigh kids to sports performance increase volume by 72% on all models (42 in the range).Introduced Raleigh’s first licensing program and partnership with Walt Disney, achieving all sales targets, increased cash margin with minimal cannibalization.Successful completion of Akuma (Max Y frame) project. These products where the first front suspension Y frame models on the market to achieve a price point of £165 with commercial success.Key Responsibilities• Monitor direct and indirect competitors including channel activity. Remain fully informed on supplier and consumer trends including colour forecasting. Identify new product and component opportunities with purchasing and design. Formulate and present sub brand strategy and tactical plans.

Based in the UK I worked with the Marketing Manager Paul Clouting to identify new markets, develop product ranges and execute the marketing communications program.During this period we launched the Superlong tennis rackets into the UK and export markets acheiving a £200 price point and 13% over budget in year one.Key respondsibilities: brand planning alongside the Marketing Manager, tactical implementation including all media, trade and consumer research, A&P budget repsondsibility.

Certificate Course, Sales, Pass

Activities and Societies: Learning new sales techniques and correct questioning to develop a better insight to the customers needs. Sales.

Masters, Strategic Marketing Management

Activities and Societies: Screen Writing I studied Strategic Marketing Management.

Gcses

I swam for my country and enjoyed being part of the Army Cadet Force were I reached the rank of sergeant.

Professional Acting

Activities and Societies: Method acting and animal studies I trained as a professional actor and have been in a number of films and plays.