Luke O'Brien

Luke O'Brien Email and Phone Number

VP Growth & Marketing @ Brook Health
Luke O'Brien's Location
Brooklyn, New York, United States, United States
Luke O'Brien's Contact Details

Luke O'Brien personal email

n/a
About Luke O'Brien

Proven executive adept at conceptualizing, building, and selling digital products. I've successfully penetrated new markets, driving growth across North America, APAC, and EMEA. Instrumental in leading a startup to IPO and executing multiple M&A transactions. Recently shipped two AI products and am bullish on AI's ability to transform industries and society. I thrive on cultivating high-performing teams working toward a shared vision. I'm hands-on, always quick to roll-up my sleeves.

Luke O'Brien's Current Company Details
Brook Health

Brook Health

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VP Growth & Marketing
Luke O'Brien Work Experience Details
  • Brook Health
    Vp Growth & Marketing
    Brook Health Aug 2024 - Present
    Seattle, Wa, Us
  • Journey
    Founder + Ceo
    Journey Apr 2019 - Present
    New York, Ny, Us
    We help creators build and monetize a thriving community for their fans on autopilot with AI.
  • Pureprofile
    Sales Consultant
    Pureprofile Apr 2019 - Jun 2021
    Surry Hills, New South Wales, Au
    Consulting back to my previous company. Advising on product and growth strategy and supporting their largest customer in the US (News Corp).
  • Pureprofile
    Evp, Managing Director North America And Uk
    Pureprofile Sep 2017 - Apr 2019
    Surry Hills, New South Wales, Au
    Pureprofile is a global data and insights business. We help marketers, publishers and researchers to create and harness declared data at scale. In a world where data quality is under immense scrutiny, we help brands and their agencies create a rich data asset with the ability to ask questions to consumers and capture answers at scale.I moved from HQ (Sydney) to NYC to lead and grow Pureprofile's business in North America + Europe, running all business units spanning Advertiser, Publisher, and Consumer Insights solutions in our London and NYC offices. Ownership of the p&l and all business functions – strategy, sales, ops, marketing, and product.Highlights:- Redesigned our product offering from scratch for our US launch. Quickly signed marquee clients including News Corp, Spotify, Georgia Pacific, and Amtrak.- Grew and led our US and UK teams, cultivating a startup / high-growth culture.- Oversaw integration of two acquisitions into our team and offering.
  • Pureprofile
    Svp, Head Of Product
    Pureprofile Oct 2016 - Sep 2017
    Surry Hills, New South Wales, Au
    Took over the Product and Engineering teams from the founder after we IPO'd. Led a team of 20+ engineers, designers, and product managers across 3 markets. Highlights- Developed the product strategy for a data & insights SaaS platform, oversaw it's execution, and personally sold it to Unilever, News Corp, and Beiersdorf (NIVEA).- Re-architected and developed our core infrastructure tech from scratch, driving a 50% increase in gross profit and a vastly improved customer experience.
  • Pureprofile
    Global Managing Director
    Pureprofile Dec 2015 - Oct 2016
    Surry Hills, New South Wales, Au
    Ownership of global P&L in the lead up to and post-IPO. Took over all of CEOs direct-reports, overseeing 100+ headcount globally.Highlights:- Set and hit ambitious prospectus forecasts (top and bottom line).- On the Exec and a key driver in taking the company public. - Post-IPO, worked on the strategy, execution, and integration of 3 acquisitions in 18 months.
  • Pureprofile
    Sales Director
    Pureprofile Jan 2013 - Dec 2015
    Surry Hills, New South Wales, Au
    Ownership of top-line revenue in our largest market (HQ). Led a team of 40 across sales, account management, and operations in Australia, New Zealand, and India.Highlights- Consistent 30-40% YoY growth in a highly competitive market. - Launched Melbourne and NZ offices. Both reached profitability within 6 months. - Led the product strategy that drove differentiation in a largely commoditized market.- Built our brand via cost-effective marketing initiatives and frequent presentations at conferences and industry events around the world.
  • Pureprofile
    Sales Manager
    Pureprofile Mar 2011 - Dec 2012
    Surry Hills, New South Wales, Au
    Led a sales and account management team of 10 people in Australia. Highlights- Built an amazing team that became renowned in the industry as the best to work with.- Became the market-leader in our core offering (panel access) - Personally sold over half of our top 10 clients.- Conceptualized a media data SaaS platform and personally sold it to News Corp as our keystone customer.
  • Pureprofile
    Business Manager
    Pureprofile Jul 2009 - Feb 2011
    Surry Hills, New South Wales, Au
    Worked closely with Engineering, Sales, and Customer Service to re-architect the end-to-end customer experience. Developed proprietary software that served as our CRM, product delivery, invoicing, and accounting system.Highlights:- Cut expenditure on tools like Salesforce and delivered an improved customer experience. - The tech we built formed the foundation of a new product set we developed in the years that followed.
  • Pureprofile
    Business Executive
    Pureprofile Mar 2008 - Jun 2009
    Surry Hills, New South Wales, Au
    A jack-of-all-trades role -- I was doing everything from running day-to-day accounting, creating sales and business management reports in Excel, chasing debtors, and automating process wherever I saw the opportunity.
  • Zenithoptimedia - United Kingdom
    Billings Analyst
    Zenithoptimedia - United Kingdom May 2006 - Aug 2007
    London, London, Gb
    Managing/minimizing debtors for one of the largest media agencies in the UK.
  • Solitude Resort Lodging
    Snowboard Instructor
    Solitude Resort Lodging Dec 2005 - Apr 2006
    Salt Lake City, Ut, Us
  • Dance First Academy
    Hip-Hop/Breakdance Teacher
    Dance First Academy Jun 2003 - Nov 2005
    Bondi Junction, Nsw, Au

Luke O'Brien Skills

Market Research Digital Marketing Marketing Research Analytics Online Advertising Segmentation Online Research Digital Strategy Quantitative Research Account Management Strategy Email Marketing New Business Development Online Marketing Business Development Market Analysis Lead Generation Social Media Marketing Competitive Analysis Consumer Behaviour Disruptive Technologies Writing Telephone Skills

Luke O'Brien Education Details

  • Macquarie University
    Macquarie University
    Finance
  • University Of Sydney
    University Of Sydney
    Commercial Law
  • Mosman High School
    Mosman High School

Frequently Asked Questions about Luke O'Brien

What company does Luke O'Brien work for?

Luke O'Brien works for Brook Health

What is Luke O'Brien's role at the current company?

Luke O'Brien's current role is VP Growth & Marketing.

What is Luke O'Brien's email address?

Luke O'Brien's email address is lu****@****dia.com

What schools did Luke O'Brien attend?

Luke O'Brien attended Macquarie University, University Of Sydney, Mosman High School.

What are some of Luke O'Brien's interests?

Luke O'Brien has interest in Health, Children, Education, Environment, Science And Technology, Top Gear (British Tv Series), Human Rights, Rock Music, Quality Of Life, Minefold.

What skills is Luke O'Brien known for?

Luke O'Brien has skills like Market Research, Digital Marketing, Marketing Research, Analytics, Online Advertising, Segmentation, Online Research, Digital Strategy, Quantitative Research, Account Management, Strategy, Email Marketing.

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