Sequoia Waste Solutions is a managed service provider for businesses who want better control of their waste and recycling operations than they receive through brokers or the traditional hauling industry. Sequoia Waste works with large property developers across the USA.

Acquired by Yelp - Spring 2017Co-founder bringing marketing and restaurant background to the company, responsible for commercialization and product development. Although primarily focused on sales and marketing, participated heavily in our initial product development as well as product marketing at all stages of the business. Tested and developed a wide breadth of marketing channels: Web, SEO, PPC, Retargeting, Social Media, AppStore, Trade Show & Industry Outlets, Reseller Program, Video, Outdoor & Contact Marketing, growing our network to over 4,000 restaurant locations. Most proud of our contact marketing channel in which we developed a custom iPad video marketing initiative directed at C-Level targets to drive 75% response and 50% trial rates.