Luke Daniel Email & Phone Number

Central, Missouri, United States

Kansas City, Missouri Area

• Managed administration budgets, scheduling, forecast reporting, sales goals, product development, and go-to-market strategy and collaboration.
• Led all departments in the Independence office regarding Gannett corporate regulations, safety policies, guidelines and community relations.
• Consulted with small businesses by evaluating needs, develop marketing objectives, and create integrated marketing plan to generate leads, brand awareness, and/or customer engagement.
• Launched digital marketing campaigns such as SEM (Google AdWords), social media marketing on Facebook, Instagram, Twitter and LinkedIn, email database marketing campaigns, web content and blog writing, landing pages.
• Created monthly promotion calendars, sell sheets, and other high-quality graphic pieces for publication.
• Cultivated relationships with current advertisers to generate additional revenue and referrals, as well as strengthen community relationships and engagement.

Kansas City, Missouri Area

• Assisted real estate professionals, appraisers, owners, investors and developers in making strategic decisions to lease, sell and develop commercial properties.
• Sold CCIM Associate Memberships - CCIM Tech’s Site To Do Business, Phoenix Market.
• Sold Xceligent Direct - commercial real estate search engine application for Cleveland, Columbus, Austin and San Antonio Markets.

Columbia, Missouri Area

• Expertise in advertising strategies, research, platforms, programming, products and creative ad development.
• Sales executive and team leadership. Digital marketing specialist.
• Developed new business and revenue opportunities.
• Managed annual budget and sales goals.
• Recruit, train and manage sales teams in Columbia, MO and Jefferson City, MO.
• Advertiser and ad agency outreach and communications.

Kansas City, Missouri Area

• Assisted Scripps Digital locally in the introduction of new products and services in conjunction with partners such as Google, Facebook, Info USA, TheLaw.TV, Second Street and other third-party vendors.
• Developed new business for KSHB-TV, KMCI-TV and NBCActionNews.com.
• Evaluated needs, goals and budget, and developed multi-platform advertising campaigns for businesses.
• Facilitated group brainstorming sessions for advertising clientele.
• Consulted advertisers on TV, and digital solutions including SEM, social, targeted display, video & email.

Columbia, Missouri Area

• Created comprehensive business plan to drive page views, create content, and exceed digital sales goals.
• Expanded all online advertising revenue streams for KMIZ.com to include new banner ad sizes and placements, video ads, contests, content sponsorships, text sponsorships and other digital products and services to tie-in.
• Developed third-party vendor relationships including CMK Media, Barchart, III Interactive and 360 Directories.
• Increased total online ad revenues in 2007, 2008, 2009 and 2010.
• Evaluate needs, research, and develop multi-platform advertising campaigns for advertisers.
• Strategic development, implementation and training of sales staff on all new digital products and services through formal presentations, weekly group sales meetings, and accompanied sales calls.

Independence, MO

• Negotiated contracts and establish relationships with key current and prospective advertisers.
• In-depth analysis of the marketplace and competition to determine most effective pricing and sales strategies.
• Established goals, prepared flash reports, and approved sales goals for department and the sales staff.
• Trained, motivated, recruited, and developed sales staff and their skills on prospecting, closing, negotiation, and selling newspaper, digital and integrated advertising campaigns.
• Negotiated media partnerships with KSHB-TV, Metro Sports, WDAF-FM and 97.3 FM.
• First to unbundle print and online classifieds generating close to $500,000 in new revenue - 2003.

Bs, Business And Industrial Communication, Public Relations

Activities and Societies: Kappa Alpha Order

Education record

Certified facilitator for Brainstorming and Marketing Strategy Model sessions.

Google Analytics And Google Adwords