Luke Pieczynski Email & Phone Number

Pittsburgh, Pa, Us

Gb

As part of the PwC Experience Center design leadership team, I am responsible for leading our Experience Center's NorthEast XD practice to improve design quality, support career growth opportunities, build culture, and identify innovation opportunities.- Provide creative and strategic direction on client Experience Design engagements in the Finance, Health Services, Pharma, Tech, and Utilities sectors.- Collaborate with partners, strategists, and technologists to deliver future state digital experiences for our C-suite and senior-level clients.- Coach designers and managers from around the globe to provide support and direction on their projects and careers.- Lead various AI efforts to build service offerings that help our clients realize the value and impact of AI in their businesses.

Pittsburgh, Pennsylvania, Us

Akron, Oh, Us

Responsible for building and leading FirstEnergy’s Digital team in the newly formed Innovation Center.- Create the Digital capability’s vision and strategy, aligning it with the Innovation Center’s mission and overall business objectives.- Provide coaching and direction to Digital team members, as well as serve as a mentor for others in the Innovation Center.- Work with C-suite sponsors to share the art of the possible.- Act as the Digital Evangelist to promote the value and practice of human-centered design.

Responsible for acquiring clients, managing relationships, and leading clients through the design/development process.Skills utilized in this position:Art Direction, Digital Strategy, Marketing and Communications, Client Acquisition and Management, Web/UX Design and Development, Email Marketing, Multimedia Design, Illustration, Branding/Identity, Print Design

Coraopolis, Pa, Us

Responsible for leading, managing and developing a multi-disciplinary group of designers, developers and writers to deliver customer-centered email and text/SMS marketing for all DICK’S Sporting Goods entities.- Sponsored and facilitated the development and ongoing iteration of our industry-leading email codebase that brought our email marketing to WCAG2.0 AA compliance.- Improved email processes and communication between teams that helped increase email production by 25% YOY.- Oversaw the creative development operations of over 4,000 marketing emails per year, that included leading and supporting more than two dozen designers, developers and writers.- Coached individual contributors to senior managers on career development opportunities across the department in order to help identify the next generation of leaders.- Created the department’s innovation initiative, which laid the groundwork for improved processes and smarter team structure.- Implemented the first creative department Agile team and led directors and managers in setting up agile methods in their areas of expertise.- Advised on the hiring process for the entire creative department, participating and consulting on dozens of interviews, and helping directors and managers make strategic decisions to build their teams.

Coraopolis, Pa, Us

Responsible for leading the User Interface Design team working on all DICK’S Sporting Goods ecommerce websites and building internal partnerships to deliver seamless digital experiences for the DSG family of brands.- Led the design team’s UAT efforts in a cross-functional initiative to re-platform the DSG ecommerce sites, moving transactions in-house, and leading to over $1 billion in ecommerce revenue in a single year.- Sponsored the company’s accessibility efforts in design to become ADA WCAG2.0 AA-compliant.- Led creative testing to gather insights and data specific to design on the DICK’S Sporting Goods websites.- Led a career development initiative for designers and developers to gain access to a library of over two dozen continuous learning opportunities.

Charlottesville, Va, Us

Responsibilities at this global finance education non-profit organization included digital strategy and design across all mediums, brand guidance, and art direction of our global agencies, as well as collaboration with both internal and external clients to meet B2B and B2C digital marketing needs. - Actively participated on a 12-person team led by the CEO to improve engagement at CFA Institute during a company-wide reorganization.- Led Marketing & Communication’s Strategy & Leadership group and successfully implemented initiatives that helped global colleagues become a more cohesive and engaged team.- Provided digital creative direction to our offices, societies and agencies in Europe and Middle East regions.- Led the direction and production of the Statement of Investor Rights microsite, a website dedicated to teaching investors what they should expect from their financial advisors.

Richmond, Va, Us

- Designed a new mobile alert signup process and reduced abandon rate by over 50%.- Helped design and develop an in-house mobile platform for Media General sites.- Created email templates for weekly promotional emails accommodating the needs of over 80 properties.- Conducted user research, gathered requirements and designed a new CMS with a focus on increasing productivity in the field and decreasing maintenance and support requests.

Richmond, Virginia, Us

- Designed, developed and maintained all 12 websites owned by Dynamic Brands, including multiple ecommerce sites.- Established and maintained digital standards and rules to guide internal partners on presenting the brands online.- Designed and developed all email marketing campaigns.

Chester, Virginia, Us

- Designed and developed websites for multiple companies owned by Logistics 2020.- Maintained all five corporate websites.- Established website standards and rules based on strict government protocols.

Mclean, Va, Us

- Designed and developed email campaigns for Capital One’s multiple lines of business. - Designed and developed interactive product tutorials for the company’s debit card line of business.- Designed banner ads and landing pages for the company’s auto finance line of business.

- Developed, managed and coached the multimedia team through the creative process for client websites and videos.- Designed, directed and consulted on dozens of client websites, promo videos, television spots, and presentations.- Established Hall + Partners as a one-stop advertising shop. In less than two years, the agency went from 100% print revenue to digital/multimedia projects generating over 50% of company revenue.

Organizational Design For Digital Transformation, Strategy And Innovation

Bachelor'S Degree, Graphic Design