Director Of Analytics
Current
May 2022 - Present
AeroLeads people directory · profile
Luke Rathbone Email & Phone Number
Director of Analytics
at
Miix Analytics Inc.
1 work email found
@nielsen.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Analytics
Location
Mississauga, Ontario, Canada
Who is Luke Rathbone? Overview
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Quick answer
Luke Rathbone is listed as Director of Analytics at Miix Analytics Inc., based in Mississauga, Ontario, Canada. AeroLeads shows a work email signal at nielsen.com and a matched LinkedIn profile for Luke Rathbone.
Luke Rathbone previously worked as Senior Manager at Mediabrands and Manager, Analytics at Ipg Mediabrands. Luke Rathbone holds Mba, Marketing from Wilfrid Laurier University.
Company email context
Email format at Miix Analytics Inc.
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{first}.{last}@nielsen.com
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Profile bio
About Luke Rathbone
Director of Analytics with Master of Business Administration and Bachelor of Commerce degrees. Professional, creative, flexible, with proven project and people management skills.
Listed skills include Marketing Strategy, Social Media Marketing, Marketing, Photoshop, and 34 others.
Current workplace
Luke Rathbone's current company
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12 roles
Luke Rathbone work experience
A career timeline built from the work history available for this profile.
Senior Manager
Jul 2021 - May 2022
Manager, Analytics
Apr 2018 - Jun 2021
Associate Manager
Mar 2018 - Apr 2018
Senior Analyst, Marketing Mix Modeling
Mar 2017 - Mar 2018
Analyst, Marketing Mix Modeling
- Deliver Marketing Mix Modeling (MMM) studies to CPG clients by use of proprietary tools and other methods to analyze the ROI and sales volume response of the TV and digital marketing portfolio, PR & direct-to-consumer efforts, and in-store pricing/promotion.- Identify incremental revenue opportunities by leveraging MMM study results to grow client share.
Apr 2016 - Mar 2017
Senior Marketing Communications Specialist
- Communicated marketing actions using PoliteMail, Newsweaver, Campaigner, and MailChimp software to a segmented sales population audience by use of integrated email; tracked the effectiveness with A/B testing and conducted post-campaign analysis using advanced email metrics.- Managed Marketing Communications Co-op students; conducted interviews, managed.
Sep 2015 - Apr 2016
Marketing Communications Specialist
- Communicated marketing actions using PoliteMail, Newsweaver, Campaigner, and MailChimp software to a segmented sales population audience by use of integrated email; tracked the effectiveness with A/B testing and conducted post-campaign analysis using advanced email metrics.- Managed Marketing Communications Co-op students; conducted interviews, managed.
Jun 2012 - Aug 2015
Marketing Specialist
- Analyzed competitive pricing data to prepare cost-per-copy price sensitivity reports; presented findings and recommendations to competitive intelligence team. - Aided the planning and execution of Xerox Canada sponsorship events as well as graphics/printing trade shows. - Collaborated with the Marketing Communicaitons team to develop and promote.
Sep 2011 - Dec 2011
Intermediate Financial Analyst
- Performed financial accounting/management reporting tasks such as reconciliations, general ledger/journal entries, and trial balance analysis. - Filed provincial sales/income/premium tax returns. - Invoiced business clients that used TD Insurance's accounting services.
Jan 2011 - May 2011
Desktop Publishing Assistant
- Managed Laserfiche document scanning project converting hard copy files into a database of digital documents.- Performed administrative assistant tasks.
Apr 2008 - Aug 2008
Swim Instructor/Lifeguard
- Taught over 400 students (ages 1 to 65) swimming and lifesaving skills.- Cash handling and inventory control.- Opening/closing cash duties.
May 2004 - Aug 2007
2 education records
Luke Rathbone education
Mba, Marketing
Bachelor Of Commerce, Marketing, Strategy
FAQ
Frequently asked questions about Luke Rathbone
Quick answers generated from the profile data available on this page.
What company does Luke Rathbone work for?
Luke Rathbone works for Miix Analytics Inc..
What is Luke Rathbone's role at Miix Analytics Inc.?
Luke Rathbone is listed as Director of Analytics at Miix Analytics Inc..
What is Luke Rathbone's email address?
AeroLeads has found 1 work email signal at @nielsen.com for Luke Rathbone at Miix Analytics Inc..
Where is Luke Rathbone based?
Luke Rathbone is based in Mississauga, Ontario, Canada while working with Miix Analytics Inc..
What companies has Luke Rathbone worked for?
Luke Rathbone has worked for Miix Analytics Inc., Mediabrands, Ipg Mediabrands, Nielsen, and Xerox Canada.
How can I contact Luke Rathbone?
You can use AeroLeads to view verified contact signals for Luke Rathbone at Miix Analytics Inc., including work email, phone, and LinkedIn data when available.
What schools did Luke Rathbone attend?
Luke Rathbone holds Mba, Marketing from Wilfrid Laurier University.
What skills is Luke Rathbone known for?
Luke Rathbone is listed with skills including Marketing Strategy, Social Media Marketing, Marketing, Photoshop, Graphic Design, Social Media, Strategy, and Microsoft Office.
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