Luke Rathbone Email & Phone Number

Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Toronto

Toronto, Canada Area

- Deliver Marketing Mix Modeling (MMM) studies to CPG clients by use of proprietary tools and other methods to analyze the ROI and sales volume response of the TV and digital marketing portfolio, PR & direct-to-consumer efforts, and in-store pricing/promotion.- Identify incremental revenue opportunities by leveraging MMM study results to grow client share and increase marketing efficiencies. - Present tailored insights and recommendations to clients with the goal of always delivering value.- Coordinate collection and quality control of data inputs from both client-side (Brand, Marketing, Consumer Insights, Finance), and their agency partners.

Toronto, Canada Area

- Communicated marketing actions using PoliteMail, Newsweaver, Campaigner, and MailChimp software to a segmented sales population audience by use of integrated email; tracked the effectiveness with A/B testing and conducted post-campaign analysis using advanced email metrics.- Managed Marketing Communications Co-op students; conducted interviews, managed workloads and professional relationships, provided mentorship.- Created 15+ business case studies which were leveraged by the sales team and published externally on Xerox corporate websites.- Produced the promotional video to showcase a new Xerox Retail Analytics solution; video was shown to chief-level customers at U.S. Open golf tournament which generated demand for the service.- Collaborated with design team to create and distribute brand-compliant promotional marketing collaterals.- Supported national sales contests and incentives programs from inception to completion to fuel Xerox Canada's sales force, for both direct and agent channels.- Oversaw and improved internal Marketing, Sales, and other internal websites.- Member of Xerox Canada Communications Council, a cross functional team with the mission of improving communications both internally and externally to customers.- Recognized with the Amazing Customer Experience (ACE) Award in 2014 - Completed Six Sigma Yellow Belt certification training.

Toronto, Canada Area

- Communicated marketing actions using PoliteMail, Newsweaver, Campaigner, and MailChimp software to a segmented sales population audience by use of integrated email; tracked the effectiveness with A/B testing and conducted post-campaign analysis using advanced email metrics.- Managed Marketing Communications Co-op students; conducted interviews, managed workloads and professional relationships, provided mentorship.- Created 15+ business case studies which were leveraged by the sales team and published externally on Xerox corporate websites.- Produced the promotional video to showcase a new Xerox Retail Analytics solution; video was shown to chief-level customers at U.S. Open golf tournament which generated demand for the service.- Collaborated with design team to create and distribute promotional marketing collaterals.- Supported national sales contests and incentives programs from inception to completion to fuel Xerox Canada's sales force, for both direct and agent channels.- Oversaw and improved internal Marketing, Sales, and other internal websites.- Member of Xerox Canada Communications Council, a cross functional team with the mission of improving communications both internally and externally to customers.- Recognized with the Amazing Customer Experience (ACE) Award in 2014 - Completed Six Sigma Yellow Belt certification training.

Toronto

- Analyzed competitive pricing data to prepare cost-per-copy price sensitivity reports; presented findings and recommendations to competitive intelligence team. - Aided the planning and execution of Xerox Canada sponsorship events as well as graphics/printing trade shows. - Collaborated with the Marketing Communicaitons team to develop and promote quarterly sales themes. - Supported management of social media campaigns, which included posting, listening, and analyzing communications in various social media using specialized software.

Toronto

- Performed financial accounting/management reporting tasks such as reconciliations, general ledger/journal entries, and trial balance analysis. - Filed provincial sales/income/premium tax returns. - Invoiced business clients that used TD Insurance's accounting services.

- Managed Laserfiche document scanning project converting hard copy files into a database of digital documents.- Performed administrative assistant tasks.

- Taught over 400 students (ages 1 to 65) swimming and lifesaving skills.- Cash handling and inventory control.- Opening/closing cash duties.

Mba, Marketing

Entrance scholarship, 2010 Dean’s Honour List, 2010-2012 ConocoPhillips Canada – J.C. Phillips Award, 2011

Bachelor Of Commerce, Marketing, Strategy

Entrance scholarship, 2006 Dean’s Honour List, 2006-2010 Graduated with distinction: Summa Cum Laude, 2010 Golden Key Award, 2010