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Digital customer experience expert, with over 15 years of success managing digital teams responsible for Digital Product Development and Online Commerce.Experienced in delivering digital capabilities and campaigns, from concept through to successful delivery within corporations and start ups. Exceptional skills in defining overarching online strategies in both B2C and B2B spaces. Passionate about the customer experience while delivering maximum value for organizations. Holds an Honors Business Administration degree from the Richard Ivey School of Business, and certificates for Project Management. Specialties: Digital product management, Digital commerce, Digital marketing and advertising, adoption strategies and tactics, planning and project implementation, team leadership, branding, and marketing communications..
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Senior Director Digital Product ManagementStaples Canada Dec 2021 - PresentRichmond Hill, Ontario, CaManaging a team of high performing Digital Product Managers, and a team of UX experts, lead the roadmap and development of the Staples.ca, StaplesPreferred.ca, and StaplesProfessional.ca sites. -
Director DigitalRogers Communications Jan 2020 - Dec 2021Toronto, Ontario, CaAs a leader tasked with creating a new Digital B2B organization, built a strong team of over 70 people, including Digital Marketing, Commerce, UX and Developers. The team continues to deliver industry leading customer first experiences, products and capabilities on the Rogers.com/business space, consistent with a strategy focused on Personalization, Online Commerce and Self Serve. Foster a data driven, product owner culture, encouraging team members to push the boundaries of business assumptions and norms; continue to receive one of the highest employee engagement score in the Rogers Digital departmentBuilt a customer first Digital strategy, with aligned design principles across business groups in Marketing, Sales and Operations, and a clear road map of technical capabilities and architecture; secured C-suite alignment with increasing annual budgets of $3M in 2016 to $11M in 2021Product launches include a wholesale Rogers.com/business site redesign, an online product optimizer feeding CRM data, integration of a Salesforce Personalization engine into the site, a new commerce flow integrated with Marketing Cloud journeys, and a unified account management portal dashboard; received a Ted Rogers award for innovation and excellence The team continues to exceed business KPI’s, with a 35% increase in lead generation, a doubling of the customer experience score on Self Serve apps and a 40% year over year increase in adoption of new digital capabilities -
Director - Enterprise Digital Product Development And PlanningRogers Communications Mar 2015 - Jan 2020Toronto, Ontario, CaProduct ownership and delivery of customer and business facing digital capabilities including:- Content Management Systems- Mobile apps- Identity management platforms- Online account management capabilities- Product specific digital capabilities within SaaS offerings, Unified Communications, cloud -
Associate Director - Digital Customer Experience And AdoptionBell Apr 2012 - Feb 2015Montreal, Quebec, CaLeading a high performance team responsible for managing Bell online Self Serve adoption, and program management, specifically - Digital marketing- Strategy and alignment- Budgeting - Projects- Process design- Stakeholder management -
Senior Marketing Manager - Online Consumer Health SolutionsTelus May 2010 - Apr 2012Vancouver, British Columbia, CaStrategic leader in TELUS' entrance into Canada's consumer health space. Working hand in hand with senior leadership, responsible for driving key initiatives within TELUS' Consumer Health programs including Go to Market Strategy and online product design. -
Product Manager - Online Billing (Ebill)Telus Nov 2007 - May 2010Vancouver, British Columbia, CaLed large cross-functional teams to deliver high impact digital projects leveraging portals and internal agent tools. Established digital best practices in the space and generated significant revenue and cost savings for the organization. Increased the online bill penetration from 20% to 60%. -
Product Analyst - Internet Pricing TeamTelus Nov 2006 - Nov 2007Vancouver, British Columbia, CaLed teams driving key product changes and campaigns within TELUS’ Internet client base. Evaluated market needs, competitive positioning, and modified strategies and systems accordingly. Provided quarterly updates to senior executives and secured funding for each campaign and project. -
Analyst - Online Self Serve/Pricing TeamTelus Oct 2005 - Nov 2006Vancouver, British Columbia, CaFocused primarily on two functional areas: client portal project prioritization and delivery of systems and processes throughout the call center for new rate plan launches. -
Leadership Development ProgramTelus Oct 2004 - Oct 2005Vancouver, British Columbia, CaThe TELUS Leadership Development Program was aimed at developing future leaders within the company through opportunities to lead strategic projects and partner with senior management. As part of the program, had the opportunity to sample various departments within the organization including hands on call center roles, as well as project planning engagements. -
Leadership Development ProgramCintas May 2003 - Sep 2004Mason, Oh, UsLed the development of a comprehensive inventory management system for dust products within the plant as well as cost benefit analysis on systems modifications.
Luke Reystone Skills
Luke Reystone Education Details
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PmiProject Management -
Langara CollegeProject Management -
Ivey Business School At Western UniversityOperations -
Western UniversityGeneral -
Prague University Of Economics And BusinessGeneral
Frequently Asked Questions about Luke Reystone
What company does Luke Reystone work for?
Luke Reystone works for Staples Canada
What is Luke Reystone's role at the current company?
Luke Reystone's current role is Senior Director Digital Product Management.
What is Luke Reystone's email address?
Luke Reystone's email address is lu****@****ers.com
What is Luke Reystone's direct phone number?
Luke Reystone's direct phone number is (844) 226*****
What schools did Luke Reystone attend?
Luke Reystone attended Pmi, Langara College, Ivey Business School At Western University, Western University, Prague University Of Economics And Business.
What skills is Luke Reystone known for?
Luke Reystone has skills like Strategy, Project Management, Team Leadership, Cross Functional Team Leadership, Management, Leadership, Telecommunications, Product Management, Program Management, Marketing Strategy, Crm, Vendor Management.
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