Luke Seeney Email & Phone Number

Auckland, New Zealand

Management of 6 brand managers across the Hancocks Spirits, Beer and Non Alc portfolio.Brand portfolio includes Brown Forman Brands, Remy Cointreau Brands, Edrington Brands, Whyte and Mackay brands, Mast Jagermeister, De Kuyper, scapegrace distilling company, Teeling, Sazerac (Southern Comfort), Epic Beer, Puhoi Beer, Yeastie Boys plus more.

Auckland, New Zealand

Managing the Strategic direction and implementation for Brown Forman brands within Hancock's Wine, Spirit and Beer Merchants and managing a team of 4 spirit brand managers working across the Brown Forman Portfolio, Sazerac brands, Whyte & Mackay brands, Jagermeister, scapegrace, Picard, Part Time Rangers brands + more.

Auckland New Zealand

Brand Manager for;Jagermeister & Jagermeister RTDDrambuieCrystal Head VodkaHaymans Gin, Ypioca Cachaca, Fee Brothers Bitters, The Irishman, Dolin Vermouth, Hapsburg Absinthe, Christian Drouin and Bornholmer Akvavit-Responsible for the development and execution of marketing plans.-Managing and implementing large marketing budgets.-Identify and recommend business building initiatives.-Day to Day management of brand activities (forecasting, sales updates and reporting to management).-Overseeing large scale marketing activations (Jager Gig Bus, Jager Cube)-Managing team of 2 (Jagermeister events and promotions co ordinator and the Jagermeister Gig bus Driver).-Development of key account strategy and presentation to key business partners.-Responsible for the development of promotional merchandise.-Understand the relevant market place dynamics and target consumer.-Analyze 3rd party information to prepare and present brand and market trends to business partners (Aztec and Nielsen)-Communicate with internal and external stakeholders to achieve objectives.-Manage relationships between brand owners and the Hancocks team.-Prepare and present reports on financial performance including sales revenue and profit margin.

Brand manager for International wine portfolio within Hancocks wine and spirits. Brands include: Pol Roger Champagne, Salon Champagne, Laroche wines, Domaine Laroche wines, Willy Gisselbrecht, Georges Duboeuf , Pascal Jolivet , Jaboulet, Arrogant Frog, Laboure-Roi, Chateau Mont-Redon, Domaine Bourillon-Dorleans, Chakana Wines, Montes Wines, Quinta De La Rosa, Barros Port, Bodegas Luzon, Marques de Caceres, Valdespino Sherry, Cecchi Wines, Fontanafredda Wines, Pasqua Wines and Santa Margherita Wines.

-Tender, Proposal and Contract Development-Account and Relationship Management-Operational, Service Delivery and Project Management-Strategic Alliances-Strategic Planning and Sales initiatives-Identifying New Markets-Business Planning and Reviews-Account/Business Development-Liaise with Marketing team to design and implement large scale promotional activity and then oversee activation in the market place; Hamilton 400 V8 Supercars.-Presentation and Negotiations-Working with account managers in the preparation and presentation of proposals-Development of a New On Premise account segmentation model.

Hancocks is an importer and Distributor of Wines and Spirits.Brands include;Jack Daniels, Bacardi Martini, jagermeister, Southern Comfort, Finlandia etc.-Maintain current accounts and identify new business opportunities within the Auckland on premise market.-Provide Solutions to customers requirements-Implement promotional platforms created by marketing team.-Create Taylor made promotional campaigns within account base.-Launch new brands in to the Auckland on premise market.Management of a large portfolio of brands with substantial budget targets