Luke Seeney is a Senior Brand Manager spirits, beer and non-alc portfolio at Hancocks Ltd at Hancocks - Wine, Spirit & Beer Merchants. He possess expertise in brand management, marketing strategy, fmcg, marketing, marketing management and 28 more skills. Colleagues describe him as "I was responsible for the Jägermeister business in the Asia Pacific Region between 2000 and 2016. New Zealand was a very successful market for Jägermeister and Luke worked on the brand for 3.5 years between 2010 and 2014, firstly as Brand Manager and then as Senior Brand Manager. Luke had a great grounding before moving into marketing and Jägermeister, firstly as a bar operator and secondly as an on premise sales manager. This understanding of the trade helped him to hit the ground running with Jägermeister, it’s heartland being the on premise. Luke successfully managed Jägermeister above and below the line in New Zealand. He directly managed a team of two who activated many experiential events for the brand at some of New Zealand’s most iconic music and sporting events. Luke’s excellent people and relationship building skills helped open many doors for the brand. Luke’s was a pleasure to work with. He possesses a nice cocktail of attributes; he’s passionate, straightforward, creative and commercially orientated all mixed with a positive can-do attitude. " and "Ability to think outside the square and create and implement concepts and at the highest level .. "