Luke Smith
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Luke Smith Email & Phone Number

Director Commercial Operations (Sharesies Business) at Sharesies
Location: Auckland, New Zealand 10 work roles 1 school
1 work email found @westpac.co.nz LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email l****@westpac.co.nz
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Current company
Role
Director Commercial Operations (Sharesies Business)
Location
Auckland, New Zealand
Company size

Who is Luke Smith? Overview

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Quick answer

Luke Smith is listed as Director Commercial Operations (Sharesies Business) at Sharesies, a with 187 employees, based in Auckland, New Zealand. AeroLeads shows a work email signal at westpac.co.nz and a matched LinkedIn profile for Luke Smith.

Luke Smith previously worked as CEO Orchestra.io & Product Lead | Sharesies Business at Sharesies and CEO (acquired by Sharesies in May 2024) at Orchestra.Io. Luke Smith holds Honours In Business Management Studies | Finance & Strategic Management Majors from The University Of Waikato.

Company email context

Email format at Sharesies

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{first}_{last}@westpac.co.nz
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Profile bio

About Luke Smith

Orchestra is the smart way to track equity and streamline investor relations in one intuitive platform. We provide share register, employee share scheme & investor engagement cloud software for private (unlisted) companies across ANZ.Trends such as the growth of equity capital raising, and the increasing popularity of employee share schemes (now hygiene in high growth start-ups) is making it easier to have ownership in a private business. Orchestra.io exists to multiply the success of companies by harmonising equity ownership. >>> If you want to learn more please check us out at orchestra.io or feel free to DM me.About me: - Over ten years large-cap business experience with a knack for business strategy, commercial leadership, operations & financial analysis. - Kiwi, but lived my adolescent years in Romania where my parents worked as volunteers.- I knew I wanted to be in business from an early age. I believe that thriving business is an expression of human creativity, to serve society.- Described as a mature head (old soul!) on young shoulders. - Closely follow the economy and interested in money matters (& investing) on the side. - Enjoy play: sports, running and games are my ideal outlet (basically anything competitive!).

Listed skills include Business Strategy, Business Analysis, Leadership, Team Leadership, and 10 others.

Current workplace

Luke Smith's current company

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Sharesies
Sharesies
Director Commercial Operations (Sharesies Business)
Auckland, NZ
Website
Employees
187
AeroLeads page
10 roles

Luke Smith work experience

A career timeline built from the work history available for this profile.

Director Commercial Operations (Sharesies Business)

Auckland, Nz

Ceo Orchestra.Io & Product Lead | Sharesies Business

Current

Wellington, Nz

May 2024 - Present

Ceo (Acquired By Sharesies In May 2024)

Current

Auckland, Nz

Orchestra is the smart way to track equity and streamline investor relations in one intuitive platform.We provide share register, employee share scheme and investor engagement software to unlisted companies from start-ups to multinational corporations.Check us out at orchestra.io or feel free to DM me.

May 2022 - Present

Director Of Operations (Commercial) Nz

Te Aro, Wellington, Nz

• Champion the 12-18 month operating plan development with senior NZ leadership team.• Communicate priorities and provide oversight of operating plan and business performance, against objectives, to all levels.• Support MD with P&L management (~$18m CAC budget). • Lead cross-functional delivery of commercial & strategic initiatives.• Key collaboration point between NZ market and global product (market fit, commercials, pricing & bundling), M&A (helping due diligence), finance (planning, results etc), customer success, regulation & compliance and others.• Manage other operational aspects, anything from organisational changes to converting company fleet to EV.

Nov 2019 - May 2022

Customer & Commercial Value Manager

Te Aro, Wellington, Nz

• Responsible for go-to-market of Xero's add-on products, that help SMB owners, to drive platform growth in NZ market.• Applied data, user research and growth hacking experiments to inform global GTM strategy for lifting subscriber ARPU via add-on products.• Leadership of cross-functional initiatives to drive growth in NZ market.• Influenced add-on product strategy and feature prioritisation for stronger commercial outcomes.

Mar 2018 - Nov 2019

Associate | Office Of The Ceo

New Zealand, Nz

Unique opportunity, shadowing the CEO and Executive team of one of New Zealand’s major banks. Responsibilities:• Managing information flows to and / from the CEO (such as financial and strategic performance);• Assisting business strategy development and planning;• Writing regular governance reports to the Board and parent company;• Coordinating Executive team focus, agendas and material; and• Managing CEO communications, presentations and profile.

Feb 2016 - Feb 2018

Senior Strategy Analyst | Corporate Strategy Development

New Zealand, Nz

• Worked with the Strategy team to develop a three-year corporate strategy through clear planning, comprehensive research, leveraging internal data, and consultation with business units. • Provided internal consulting and project support.• Developed clear and effective board papers and presentations, including regular strategic governance updates.• Set up a competitor and industry disruptor review for insights purposes.• Stakeholder engagement at all levels including Executive level.

Sep 2015 - Feb 2016

Strategy Analyst | Corporate Strategy Development

New Zealand, Nz

Helped the team formulate the 1–6 year enterprise strategy and subsequent capital investment plan. Part of a fresh team, which brought a new approach to communicating, coordinating and ultimately driving strategy.

Sep 2014 - Sep 2015

Graduate | Generalist Programme

New Zealand, Nz

A rotational programme, primarily based at Westpac's head office. Roles:Corporate Strategy and Development Graduate (4 months) • Corporate strategy formulation • Research and data analysis• Consulting business partners• Key stakeholder engagement (executive team and CEO)• Board paper and presentation developmentPrivate Wealth Management Graduate (4 months) • Assessed Private Bank’s offering and provided insight and recommendations to improve the client value proposition• Developed automated sales reporting (Apollo CRM)Retail Bank Graduate (4 months)• Successfully developed and piloted a financial education programme• Spent time in branch as a service representative• Monitored and improved compliance proceduresBusiness Transformation Graduate (4 months)• Supporting analyst on a variety of pan-bank programmes to deliver organisational simplification and change, including:- Operating model and organisational structure assessment- RAPID workshop delivery for process improvement (using LEAN methodology)- Delivered a suite of Westpac career promo videosHR | Recruitment Consultant (4 months)• Recruited candidates across a variety of functions - Contact Centre, Business Bank, Technology and Graduate positions• Organised internal sponsorship events

Feb 2013 - Sep 2014

Intern

Otahuhu, Auckland, Nz

Completed a market research project to objectively assess Mainfreight's technology service offering and provide strategic recommendations to the business. I surveyed and analysed responses from over 800 Mainchain users (Mainfreight's technology customer portal).

Aug 2011 - Apr 2012
Team & coworkers

Colleagues at Sharesies

Other employees you can reach at sharesies.nz. View company contacts for 187 employees →

1 education record

Luke Smith education

  • The University Of Waikato
    The University Of Waikato
    Honours In Business Management Studies | Finance & Strategic Management Majors
FAQ

Frequently asked questions about Luke Smith

Quick answers generated from the profile data available on this page.

What company does Luke Smith work for?

Luke Smith works for Sharesies.

What is Luke Smith's role at Sharesies?

Luke Smith is listed as Director Commercial Operations (Sharesies Business) at Sharesies.

What is Luke Smith's email address?

AeroLeads has found 1 work email signal at @westpac.co.nz for Luke Smith at Sharesies.

Where is Luke Smith based?

Luke Smith is based in Auckland, New Zealand while working with Sharesies.

What companies has Luke Smith worked for?

Luke Smith has worked for Sharesies, Orchestra.Io, Xero, Westpac New Zealand Limited, and Mainfreight.

Who are Luke Smith's colleagues at Sharesies?

Luke Smith's colleagues at Sharesies include Akilah Hutcheson, Samantha Pigott, Vishaka Naidu, Ash Templeton, and Matt Macpherson.

How can I contact Luke Smith?

You can use AeroLeads to view verified contact signals for Luke Smith at Sharesies, including work email, phone, and LinkedIn data when available.

What schools did Luke Smith attend?

Luke Smith holds Honours In Business Management Studies | Finance & Strategic Management Majors from The University Of Waikato.

What skills is Luke Smith known for?

Luke Smith is listed with skills including Business Strategy, Business Analysis, Leadership, Team Leadership, Strategic Planning, Public Speaking, Human Resources, and Strategy.

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