Digital Developer
Current• Build Browns weekly email campaigns through HTML/CSS and Responsys.• Work with the Lead Digital Marketing Designer and CRM Manager developing newtemplates that enable user-level personalisation via interaction with a variety of data sources.• Develop new automated processes and dynamic tools/templates to increase efficiencyand output of the CRM department.• Work with the CRM team to improve email metrics (Open Rate, Click Rate, Conversion)by optimising designs, ensuring templates are mobile-responsive and implementing testing.• Implement a robust testing schedule for all emails to ensure all emails are perfect on send.• Ensure the creative quality is always consistent and high. • Able to troubleshoot and fix errors across HTML, CSS, data flows and RPL.