Luke Armstrong

Luke Armstrong Email and Phone Number

Chief Revenue Officer @ FIT House of Brands
Palm Beach, FL, US
Luke Armstrong's Location
Palm Beach, Florida, United States, United States
Luke Armstrong's Contact Details

Luke Armstrong personal email

n/a
About Luke Armstrong

Hi, and thanks for stopping by my profile!TL:DR: I help fitness investors access the fastest-growing fitness concepts in the world. Main strengths: relationship selling, product knowledge and people management. Want to catch up over coffee & Zoom? I’m always down to connect and explore new opportunities.The longer version:As the Chief Revenue Officer for F45 Training, I oversee all revenue-generating activities across the F45 Group of concepts, which includes F45 Training, FS8, and VAURA Pilates.Since joining as the first employee in 2012, I have been primarily responsible for growing our franchise network, expanding our reach to over 2,000 locations in more than 70 countries.My journey began with a dedicated focus on marketing franchise ownership opportunities to potential investors. Since 2019 I have lead a global sales team, collaborating closely with our marketing department on Go-to-Market strategies and new brand launches. My hands-on experience as a franchisee since 2015 provides me with a deep understanding of the day-to-day operations and challenges our franchisees face, making me a relationship-driven leader who is committed to the success of our clients.Under my sales leadership, we took F45 from a single gym in Paddington, Sydney, to one of the largest fitness franchise networks globally, culminating in our IPO on the New York Stock Exchange in July 2021. More recently, our strategic focus on Master Franchising in foreign markets has enhanced our service quality and growth in these markets while allowing us to concentrate our resources in key regions like the USA, Canada, Australia, and New Zealand.Before joining F45, I spent nearly a decade in Capital Markets with UBS Investment Bank, working in London, Zurich, and New York City.As a fitness enthusiast, I try to work out daily (at F45 naturally!). I'm currently preparing for my first Hyrox race in November.Away from work, I am a husband and devoted father of two. I particularly enjoy traveling with my family. Japan has been our favorite destination so far. I have a penchant for accumulating retro sneakers (although that is now heavily regulated by my wife).I also invest in start-ups within the Health & Wellness and Lifestyle categories.

Luke Armstrong's Current Company Details
FIT House of Brands

Fit House Of Brands

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Chief Revenue Officer
Palm Beach, FL, US
Luke Armstrong Work Experience Details
  • Fit House Of Brands
    Chief Revenue Officer
    Fit House Of Brands
    Palm Beach, Fl, Us
  • F45 Training
    Chief Revenue Officer
    F45 Training Oct 2018 - Present
    Austin, Texas, Us
    As the Chief Revenue Officer at F45 Training, I am responsible for driving all revenue-generating activities across our global fitness franchise network, which includes F45 Training, FS8, and Vaura Pilates. My role encompasses leading a global sales team, formulating and executing Go-to-Market strategies in collaboration with our marketing team, and overseeing new brand launches. With a relationship-driven approach, I ensure the success of our franchisees by providing strategic guidance and support. Additionally, my experience as a franchisee since 2015 equips me with valuable insights into the operational challenges and opportunities within our network, enabling me to foster sustainable growth and profitability for our franchises worldwide.
  • F45 Training
    Franchise Owner
    F45 Training Sep 2015 - Present
    Austin, Texas, Us
  • F45 Training
    Global Franchise Sales
    F45 Training Sep 2013 - Sep 2018
    Austin, Texas, Us
    F45 Training is the game-changing fitness franchise taking the world by storm. By combining F45’s highly-addictive, celebrity-endorsed workouts, with a low-cost, ultra-systemised business model, this once-in- a-lifetime opportunity delivers F45 franchisees an opportunity to earn substantial income from a business they love AND the time to enjoy it!In only two years, F45 broke the record in Australia for the fastest franchise rollout in history and its current global network of more than 2,000 locations across 52 countries has firmly asserted the F45 brand as an international market-leader in both fitness training and franchising. F45’s revolutionary approach to exercise offers an unlimited array of high-intensity training programs in a dynamic, hi-tech environment, to produce an immersive fitness experience that is fast, fun and guaranteed to get results. Furthermore, F45’s ultra-lean operating model largely relies on proprietary systems and technology, rather than costly labour, to scale the business efficiently and profitably.“Offer the best training experience in the world, supported by a simple, highly profitable business model; that’s the F45 proposition.”New franchisees receive full training in the business, as well as ongoing support and coaching once operational. Franchisees are provided with all of the necessary marketing materials and can leverage the promotional campaigns, branding and profile of the global F45 network for their own benefit. This is an ideal opportunity for motivated self-starters with a passion for fitness and the desire to own their own business.For a limited time, F45 franchisees can leverage a successful brand and profitable business system in a rapidly growing industry to generate strong returns with a modest investment. The opportunity is here for you to be a part of this fitness revolution.
  • Fitafy
    Angel Investor
    Fitafy Jun 2022 - Present
    London, Gb
    Early stage investor in Fitafy, the world's largest community for fitness singles, a dating app tailored for fitness enthusiasts based on common interests, shared goals and similar lifestyles. I'm passionate about supporting platforms that connect and inspire healthy, active lifestyles.
  • Fs8 - Pilates. Tone. Yoga.
    Chief Revenue Officer (Cro)
    Fs8 - Pilates. Tone. Yoga. Dec 2020 - Present
    Sydney, Nsw, Au
  • Lumira | Crafting Luxury Fragrances | B Corp Certified
    Co-Founder
    Lumira | Crafting Luxury Fragrances | B Corp Certified Sep 2013 - Present
    Paddington, New South Wales, Au
    As the Co-founder of LUMIRA, a fine fragrance house from Sydney, Australia, I helped establish a now global brand dedicated to crafting luxurious and unique scent experiences. While my wife, Almira, expertly manages the day-to-day operations, my foundational role at LUMIRA involved setting strategic directions and ensuring the highest quality in our products. I remain passionate about fragrance and am proud to support LUMIRA's journey to captivate scent enthusiasts globally.
  • Ubs Investment Bank
    Head Of Fx Algorithmic Trading, Americas
    Ubs Investment Bank Jun 2004 - Jul 2012
    Zurich, Ch

Luke Armstrong Skills

Business Development Business Process Improvement Entrepreneurship Business Strategy Coaching Communication Skills People Development Executive Coaching Franchise Consulting Franchise Sales Fitness Training Fitness Industry Sales Functional Training Inbound Lead Generation Franchising Leadership Management Communication Customer Service Training Marketing Marketing Strategy Start Ups Strategic Planning

Luke Armstrong Education Details

  • University Of Sydney
    University Of Sydney
    Finance
  • Cranbrook School
    Cranbrook School

Frequently Asked Questions about Luke Armstrong

What company does Luke Armstrong work for?

Luke Armstrong works for Fit House Of Brands

What is Luke Armstrong's role at the current company?

Luke Armstrong's current role is Chief Revenue Officer.

What is Luke Armstrong's email address?

Luke Armstrong's email address is lu****@****ubs.com

What is Luke Armstrong's direct phone number?

Luke Armstrong's direct phone number is +614024*****

What schools did Luke Armstrong attend?

Luke Armstrong attended University Of Sydney, Cranbrook School.

What skills is Luke Armstrong known for?

Luke Armstrong has skills like Business Development, Business Process Improvement, Entrepreneurship, Business Strategy, Coaching, Communication Skills, People Development, Executive Coaching, Franchise Consulting, Franchise Sales, Fitness Training, Fitness Industry.

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