Luke Watkin Email & Phone Number

London, Gb

Greater London, England, United Kingdom

Responsible for the success of MVF's B2C division, encompassing our Healthcare and our Home Services subdivisions. This includes: - Overall accountability for P&L of both business units. - Strategic direction and execution for the global division.- Performance management of our 50-strong team of Sales, Operations, CRM and Marketing specialists based across the UK, the US, and remotely.- Client success across a £50m revenue portfolio, and stakeholder management across our internal matrix organisation to ensure support & resourcing for our commercial strategies.- Leadership of GTM & commercial strategies for huge lead generation categories like Hearing Aids, Solar Panels, Laser Eye Surgery, and many more.

Greater London, England, United Kingdom

Dual responsibility for MVF’s Conversion Rate Optimisation function, in addition to my role as Director responsible for native advertising at MVF. As global leaders in the space, we partner with the biggest and best in native, programmatic and beyond, and CRO is a critical component of how we deliver growth. Overseeing both teams my remit was to bring alignment in experimentation to the entire lead generation funnel. As part of the Paid Marketing leadership team I’m also jointly responsible for overseeing reward, performance management and L&D, as well as formulating and executing the department’s strategic goals.

London, United Kingdom

MVF is an industry leader in native advertising for lead generation. I was proud to have the opportunity to take the team onto even bigger and better things in 2019 and beyond the pandemic. During this period we built a world class team and by the first quarter of 2022 were able to celebrate multiple consecutive record breaking months (both by total revenue and by gross profit). My mission was to be known for running THE best native team in the world, with the best culture to match. I think I succeeded!

Sydney, Australia

In 2018 I seized the offer to relocate to Sydney to join the Upside team, having worked with them as a publisher in my previous role.I worked to a remit to introduce Native and other new channels to the company’s existing lead generation model. This progressed quickly to become an integral part of the company’s business. I also oversaw a revamping of the social media strategy for both existing and new clients. I enjoyed great commercial success running social, native and email campaigns for a wide range of clients in industries as diverse as energy, private healthcare, paid surveys, property investment and finance. As well as managing the entire delivery process, from creative strategy to post-engagement, I also developed skills in Analytics, GTM, automation and reporting. This all-round role gave me huge confidence in my ability to handle the myriad challenges digital marketing is known to throw out!

London, United Kingdom

Over 5+ years across two spells at Koi I built a solid and broad set of skills and experiences in email marketing, lead generation, social media advertising, campaign strategy, brand management, team building and leadership.Between 2014-2016 I built Koi Advertising's new ANZ division from scratch, and delivered consistent growth through email marketing & affiliate, quickly becoming Koi’s biggest and most profitable division. In 2017 I took on additional responsibilities as General Manager, with a brief to build on existing revenues and grow the business into new and developing areas of the marketing world, such as Paid Social and Native.

London, United Kingdom And Australia

Thanks to my previous success at Antevenio I was offered the opportunity to create and develop a brand new division, Antevenio Australia.

London

Having started as Antevenio's first UK hire, I later assumed overall responsibility for CRM/Email strategy, and optimisation and delivery of our email campaigns. I also took on additional responsibility for recruitment, strategy and processes, building a team of 5+ marketing professionals. I was proud to have overseen year on year divisional growth in excess of 100% for every year that I worked at Antevenio.

London, United Kingdom

Antevenio is a global online marketing company, with branches in Madrid, Milan, Paris, Buenos Aires and Mexico City. My first role involved building the Antevenio brand in the UK, devising our marketing strategy and building and managing relationships with agencies, networks and direct clients. During this period of growth I helped position Antevenio as an established player in UK affiliate marketing.

London, United Kingdom

Key responsibilities:− Business Development and sales for healthcare products and business management services.− Creation and rollout of internal processes for email marketing, CRM and organisational processes.− Management of social media strategy, growing profile and reach of company’s media assets.

Key responsibilities:− Planning and execution of creative lessons and learning programme for adult students from multiple differentcountries and dealing with the natural communication and organisational challenges that arise.− Assisting with school’s extracurricular programme: organising trips, events and team building exercises.

This self-run business allowed me to combine my taste for entrepreneurship with my passion and proficiency for music and performance. I experienced an eye-opening insight into running an events business – booking artists, dealing with venues, negotiating prices, keeping records, hiring promotional staff and security issues.

Bsc, Business And Management Studies

Core: Economics (Micro/Macro), Management, Research Skills, International Development, Communication, Innovation, Leadership.

Celta, Efl

Cambridge certificate for Teaching English as a Foreign Language

Marketing & Communications

Core: Communication/Presentation skills, Digital Marketing strategy, Media planning, Market research and profiling, Advertising