Luke Winfield Email and Phone Number
I'm a music marketing professional with a passion for amplifying legendary artists and emerging stars alike. My experience spans major labels and independent artists, and I thrive on using my skills in brand strategy, project management, and social media to create impactful campaigns. + Successfully leveraged brand strategy to develop a cohesive campaign for Bob Marley's 'One Love' soundtrack and 'Legend' compilation on DSPs.+ Contributed to Brenda Lee's first #1 Billboard hit, "Rockin' Around The Christmas Tree," by assisting in asset creation efforts that pushed the track past Mariah Carey's "All I Want For Christmas Is You".+ Amassing over 16.8 million views on IG Reels for Billy Idol's 'Rebel Yell' Expanded Edition campaign during the UMG/TikTok ban, proving innovative marketing strategies can overcome roadblocks.+ Successfully coordinated a global marketing campaign for Aqua's "Barbie Girl," resulting in a staggering +630% increase in streams across all platforms in 2023.Throughout my career, I've had the privilege of working with iconic artists like Bob Marley, Paul McCartney, Billy Idol, Beastie Boys, and more. Personally, I am currently enmeshed in the dance and R&B music scenes!
Universal Music Enterprises (Ume)
View- Website:
- UMe.lnk.to/UMGCatalogSR
- Employees:
- 97
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Senior Marketing CoordinatorUniversal Music Enterprises (Ume)Los Angeles, Ca, Us
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Marketing CoordinatorUniversal Music Enterprises (Ume) Apr 2023 - PresentSanta Monica, California, Us
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Marketing SpecialistMatryx Marketing Mar 2022 - Present* Founded Matryx Marketing, specializing in personalized marketing campaigns for artists and web3 startups* Developed strategies across social media and streaming platforms* Committed to delivering innovative and proven growth strategies to artists, managers, and record labels alike.* Managed Spotify third-party playlisting, TikTok micro-influencer campaigns, Instagram and Facebook advertising* Secured press coverage for clients* Ensured client satisfaction through regular updates, brainstorming sessions, and addressing questions -
Social Media Community ManagerIndelible Nft Apr 2022 - Dec 2022* Community Manager at Indelible, a luxury web3 brand modifying existing NFTs with original artwork* Onboarded NFT holders/whales onto the project* Managed and created content on Twitter/Instagram/Discord* Hosted weekly Twitter Spaces & Instagram Lives with guests* Led a team of three employees in client outreach, content moderation, and post scheduling* Evaluated and improved end-to-end customer experience across multiple channels and touchpoints* Participated in brainstorming and goal-setting meetings with the founder and team* Recruited 50+ Azuki NFT holders to license IP Rights to the Indelible Project
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Marketing AssistantRadioactive Records Mar 2021 - Feb 2022* Transitioned to an expansive role at Radioactive Records during COVID* Performed administrative tasks: appointment scheduling, phone calls, emailing, and project management* Managed clients, providing artist development, social media management, and creative direction* Liaison between internal partners and external artists, producers, songwriters, labels, managers, executives, and contractors* Developed marketing budgets with clear objectives and strategies for client tracks* Signed viral TikTok artist DMAD, securing production and joint venture distribution deals* Booked studio sessions for multi-platinum producer Haan, signed him to Warner Chappell Publishing
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A&R ConsultantAtlantic Records Jan 2020 - Mar 2021UsAfter four internships in A&R and Radio Promotions at Atlantic, I was promoted to a part-time A&R Consultant position while I finished my last years getting a Bachelor's in Marketing at CSUN. In my role, I was tasked with scouting rising talent and recruiting them to sign with the label. In this position, I worked directly with the Senior Vice President of A&R, Ian Cripps, as well as consulted with many of the top executives managing other departments. I attended and reviewed hundreds of concerts for the label, averaging three concerts per week. Find, research, and scout unsigned musical talent on software, word of mouth, and DSP's such as Sodatone, Indify, Spotify, Soundcloud, and Youtube daily. Created, networked, and developed songs with producers, songwriters, and artists in the Atlantic Records Studios with artists such as Jasiah, Bennett, and PJ. -
Radio Promotions InternAtlantic Records Jan 2019 - Dec 2019UsI interned with Atlantic Records for four total semesters throughout my time in college. The last two internships were in Radio Promotions and Streaming under the VP of West Coast and Head of Streaming, Dan Posner, for two internships. I learned foundational skills in office administration, basic corporate structure, and radio promotions day-to-day flow.
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A&R InternAtlantic Records Jun 2018 - Dec 2018UsI interned with Atlantic Records for four total semesters throughout my time in college. The first two internships were in A&R under the Senior Vice President of A&R, Ian Cripps. I attended and reviewed hundreds of concerts for the label, averaging three concerts per week. Find, research, and scout unsigned musical talent on software, word of mouth, and DSPs such as Sodatone, Indify, Spotify, Soundcloud, and Youtube daily.
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Travel TeamCauseforce, Llc Jun 2018 - Aug 2018Los Angeles, Ca, Us
Luke Winfield Education Details
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California State University, NorthridgeMarketing -
Sierra Canyon High School
Frequently Asked Questions about Luke Winfield
What company does Luke Winfield work for?
Luke Winfield works for Universal Music Enterprises (Ume)
What is Luke Winfield's role at the current company?
Luke Winfield's current role is Senior Marketing Coordinator.
What schools did Luke Winfield attend?
Luke Winfield attended California State University, Northridge, Sierra Canyon High School.
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