Luke Peterson Email & Phone Number

Washington, DC, US

Chicago, IL, US

Keeping Golin's empirically-informed strategy capabilities at the forefront of a rapidly-evolving market; developing new analytical and research-grounded approaches to insights using IPG's massive data assets; helping Golin, The Brooklyn Brothers, Virgo Health, and DeVries Global continue to deliver industry-altering strategy, impactful creative, and.

New York, NY, US

Bringing empirical rigor to DeVries Global, a lifestyle communications agency that uniquely combines the sophistication and scale of working with some of the world’s biggest consumer brands with the high-touch approach derived from its boutique roots.

Washington, DC, US

• Served as Deputy Assistant Secretary for Research and Analytics, Bureau of Global Public Affairs (GPA). The Offices of Research and Analytics provide Department communicators with the data and insights needed to.
• Led the offices providing Research and Analytics support for the Department’s Public Diplomacy and Public Affairs function. Managed $20+ million in budgets, 75+ personnel performing polling, focus group research.
• Luke's teams planned and executed the Department’s global multi-million-dollar digital advertising campaign from March-June 2020 to reach American citizens stranded overseas due to the cessation of commercial flight at.
• Intergovernmental and interagency coordination efforts included developing communications strategies with the National Security Council, liaising with defense and intelligence elements supporting strategic pursuit of.
• Led the international opinion and media research teams supporting the White House-run diplomatic effort culminating in the Abraham Accords

Washington, DC, US

Audience Research and Targeting, Strategic Planning, Marketing, and Measurement in support of IIP's mission to connect the people, culture, and government of the United States with audiences abroad. In 2017, served as Co-Lead for the Data Outcome of the Secretary's Redesign Initiative, assessing and tackling enterprise data and analytics challenges across.

Washington, DC, US

Built U.S. government capacity to understand foreign audiences and their media environments, in order to communicate more effectively abroad. Led small, talented team to grow into a larger-scale high-impact unit affecting broader policy initiatives. Digital Service "Smarter IT" Schedule A Civil Servant.

New York, NY, US

Assembled and led an incredibly talented measurement, analytics, R&D team empowering colleagues with an innovative and industry-leading evidence-based approach to Public Relations blending traditional market research with new capabilities grounded in engineering, statistics, and computer science.

I really enjoyed supporting NCEC as part of their redistricting team for the 2010 Census cycle. Until the maps were all drawn in 2013, I advised state and federal legislators and their staffs on redistricting strategy; I wrote software to boost the efficiency of redistricting activities; I apportioned maps tailored to the interests of our clients; I.

Pinaxis was a side project partnership of technically-skilled entrepreneurs who established a track record of success in the government challenge space. We won two challenge.gov challenges with prototype products Thumpr (http://www.health2con.com/news/2012/03/29/million-hearts-challenge-winners-announced/) and Apollo.

The main skills I took away from my independent consulting experience were those of running a business: accounting, contracts, client management, sales. My consultancy's diverse engagements were extensions of past professional experience and included:- Customer, constituent, or membership list research, analysis, and enhancement- Business process.

Work concluded with the inauguration of President Barack Obama in January 2009 when PIC folded:· Led overall data plan, determined and advocated realistic scope of work, recruited and managed staff and vendors, worked with senior leadership to successfully satisfy organizational needs.· Led Salesforce.com CRM system implementation, providing platform for.

Chicago, Illinois, US

From the conclusion of the primary election through to the general election in 2008 when the office closed up shop, my role with President Obama's campaign included:- Primary oversight of data and targeting staff in region including key battlegrounds of Ohio, Pennsylvania, Michigan, and Indiana; assisted in adjacent region including Wisconsin, Minnesota.

Chicago, Illinois, US

From the early days of the campaign when few voters knew who Barack Obama was through to our clinching the US presidential nomination after a long series of primary election contests, I was the senior campaign staffer responsible for the organization's overall data operation. - Designed and led build-up of national data program; - Planned, budgeted, and.

US

I loved working for the AFT and could write a book on everything I learned from an incredibly talented and wise group of dedicated colleagues. The opportunity to work in so many regions (~23 states) and alongside so many different and diverse groups of people was a tremendously formative experience.· Directed projects nationwide as campaign technologist.·.

Washington, DC, US

The DNC bought me out of the AFT for a month and a half to help with the Ohio GOTV program in '04. I spent 6 weeks trying to convince everyone on the campaign we needed to work potential voters in rural parts of the state in addition to contacting only the most likely voters in the urban districts. I made sure we had lists in organizers' hands for the.

US

In the very early days of the Dean campaign (before they raised any money and most "staff" were volunteering), I worked in the campaign's Burlington headquarters, starting up the finance and field databases and establishing best practices. I left in March to take a paid position in DC, but I re-connected with the campaign in December 2003 in Des Moines, IA.

First job after completing my degree: I learned a lot and then we lost the election: I led data and targeting efforts for the 2002 campaign of gubernatorial candidate Kathleen Kennedy Townsend, and facilitated the state Democratic party's coordinated field program. I spent a lot of time studying electorate behavior, helping to streamline our voter contact.

Redistricting consulting after the 2000 Census (and while finishing up my degree): As the GIS analyst among a trio including a Ph.D demographer and a constitutional attorney, I worked with local governments in South and Central Texas to bring their electoral maps in alignment with legal requirements according to the US Supreme Court's interpretation of the.

First paid political job, from the summer of 2000 through to the settlement of Bush v. Gore. I learned the basics of political data management under the tutelage of the nascent industry's leading expert. I worked to facilitate list publishing and fulfilled data orders for the dozens of national, state, and local Democratic Party campaigns. I was.

Master'S Degree, Military Strategic Studies, General

B.A., Political Science