Marko Lukic Email & Phone Number

Reston, Va, Us

Belgrade, Serbia

- Work on all steps of the creative process (including video scriptwriting and planning, voiceover recording, audio editing and mixing, filming, footage curation, and video editing) in order to define and deliver innovative marketing videos for FishingBooker - Manage creative teams and projects related to destination and brand marketing videos while developing content that resonates with FishingBooker's users and potential customers (which are distributed via YouTube, social media, TV… Show more - Work on all steps of the creative process (including video scriptwriting and planning, voiceover recording, audio editing and mixing, filming, footage curation, and video editing) in order to define and deliver innovative marketing videos for FishingBooker - Manage creative teams and projects related to destination and brand marketing videos while developing content that resonates with FishingBooker's users and potential customers (which are distributed via YouTube, social media, TV commercials, and ads, as well as the company's website, blog, and app)- Develop and implement creative concepts that guarantee strategic videos are produced with a clear message, in line with FishingBooker and its affiliates- Ensure the highest quality of standards while using industry-leading tools and software (including Adobe Premiere Pro, After Effects, Photoshop, iZotope RX, and more) Show less

Belgrade, Centralna Srbija, Serbia

- Develop scripts, footage lists, and production briefs for destination, brand, and product marketing videos (distributed via YouTube, blog, social media, and ads)- Record and audio edit the voiceovers for videos and act as host for other online marketing and product tutorial videos- Conduct thorough keyword, topic, and market research before writing each video script- Onboard, train, and manage other script writers and voiceover actors- Work closely with other teams in… Show more - Develop scripts, footage lists, and production briefs for destination, brand, and product marketing videos (distributed via YouTube, blog, social media, and ads)- Record and audio edit the voiceovers for videos and act as host for other online marketing and product tutorial videos- Conduct thorough keyword, topic, and market research before writing each video script- Onboard, train, and manage other script writers and voiceover actors- Work closely with other teams in developing, planning, and distributing video content through various marketing channels- Occasionally step in as FishingBooker's PR spokesperson for media interviews and appearances (TV, radio, and podcast) Show less

Belgrade, Serbia

- Develop, review, and edit content - visual as well as text - that accurately reflects our fishing guides and their businesses on FishingBooker.com- Independently write, intelligent, interesting, and SEO-friendly web copy - including blogs, landing pages, and listings- Conduct research on key markets to enhance content for destination guides

Belgrade, Serbia

- Develop marketing strategies for companies, including lead generation, Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), and Social Media- Implement marketing campaigns via Google AdWords, Google Local Search, Google Display Network, Facebook Ads, E-mail marketing, and Google Re-marketing- Track campaign results via Google Analytics and consult clients on how to improve ROI and derive actionable data- A/B Test of ad copies and creative content- Set marketing… Show more - Develop marketing strategies for companies, including lead generation, Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), and Social Media- Implement marketing campaigns via Google AdWords, Google Local Search, Google Display Network, Facebook Ads, E-mail marketing, and Google Re-marketing- Track campaign results via Google Analytics and consult clients on how to improve ROI and derive actionable data- A/B Test of ad copies and creative content- Set marketing bids and budget allocation based on data and trends of website performance in order to optimize for better conversion results- Create Responsive Web Design (RWD) for desktop & mobile platforms, as well as landing pages Show less

Washington, D.C.

- Analyzed clients’ credit risk and determined credit worthiness based on debt-to-income ratio, credit score and credit history- Regularly liaised with and consulted clients on loan applications, payments, debt consolidation and loan products based on identified needs - Oversaw and managed the collection of all supporting documents and prepared files for audits in order to meet compliance requirements- Processed loans via EZ Lender, MortgageBot, Loanliner, DocMagic, and CUNA -… Show more - Analyzed clients’ credit risk and determined credit worthiness based on debt-to-income ratio, credit score and credit history- Regularly liaised with and consulted clients on loan applications, payments, debt consolidation and loan products based on identified needs - Oversaw and managed the collection of all supporting documents and prepared files for audits in order to meet compliance requirements- Processed loans via EZ Lender, MortgageBot, Loanliner, DocMagic, and CUNA - Co-managed testing and pilot for new back-end Lending system Temenos- Advised marketing team members on initiatives and strategies for new loan products and programs to grow member base and increase loan sales- Boosted departmental sales for TruCar auto loans and HomeAdvantage mortgage sales Show less

Washington, D.C.

- Funded new client memberships and accounts including Small Businesses, Sole Proprietorship, Certificate of Deposits, Money Market Savings and Checking accounts- Fielded client inquiries related to product and services and advised on account maintenance- Led Operations Department in credit card sales and account upgrades- Co-conducted new employee training and orientation and provided support in drafting policies, procedures, manuals and guidelines for proper processing and overall… Show more - Funded new client memberships and accounts including Small Businesses, Sole Proprietorship, Certificate of Deposits, Money Market Savings and Checking accounts- Fielded client inquiries related to product and services and advised on account maintenance- Led Operations Department in credit card sales and account upgrades- Co-conducted new employee training and orientation and provided support in drafting policies, procedures, manuals and guidelines for proper processing and overall department management - Prepared reports and presentations on new banking products and services- Worked with marketing/business development/software engineer team members to pilot launch of new mobile banking app and provided feedback on design and functionality- Supported marketing team in launch of new Visa Signature Credit Card by conducting market research and developing marketing copy Show less

Washington D.C. Metro Area

- Consulted non-profit and for-profit clients on how to boost their online presence, effectively expanding audiences and increasing awareness of each brand- Created and managed clients’ digital platforms, including Facebook, Instagram, and YouTube - Developed and monitored benchmarks for measuring impact of social media programs using social media analytics, Google Analytics, and KPIs, ensuring success for each client- Conducted demographic research to enhance clients’ methods of… Show more - Consulted non-profit and for-profit clients on how to boost their online presence, effectively expanding audiences and increasing awareness of each brand- Created and managed clients’ digital platforms, including Facebook, Instagram, and YouTube - Developed and monitored benchmarks for measuring impact of social media programs using social media analytics, Google Analytics, and KPIs, ensuring success for each client- Conducted demographic research to enhance clients’ methods of social media content promotion- Conceptualized, launched, and managed websites (desktop and mobile) for clients- Liaised and worked with software developers and graphic designers to produce and enhance web-content, visuals, info-graphics, and video material Show less

Belgrade And Sombor, Serbia

- Supported Office of Local Economic Development in Sombor to promote foreign investment, encourage business-guided policy reforms, and build municipal capacity in Serbia- Designed and executed research paper on challenges and opportunities for growth in Sombor- Analyzed data on FDI and economic development in the region- Assisted in translating investment guides, pamphlets, and web pages for local city government in Sombor- Gained a deeper understanding of local development… Show more - Supported Office of Local Economic Development in Sombor to promote foreign investment, encourage business-guided policy reforms, and build municipal capacity in Serbia- Designed and executed research paper on challenges and opportunities for growth in Sombor- Analyzed data on FDI and economic development in the region- Assisted in translating investment guides, pamphlets, and web pages for local city government in Sombor- Gained a deeper understanding of local development, rule of law, governance, and civil society sectors in Serbia Show less

M.A. Global Economics & Development

Bachelor Of Arts (Ba) Global Affairs, International Development And Global Governance

Activities and Societies: Dean’s List, Student Government - Senator (Fall 2009 – Spring 2010), National Society of Collegiate Scholars.