•Strategizing and implementing robust Route-to-Market frameworks to accelerate sales growth, enhance market penetration, and achieve revenue milestones.•Analyzing market trends and opportunities to develop tailored, customer-centric action plans that drive growth and meet key performance objectives.•Cultivating and sustaining high-impact relationships with account partners, senior executives, and stakeholders to build trust and secure long-term, profitable partnerships.•Driving sustainable business growth through the development and execution of comprehensive Annual Joint Business Plans with account partners.•Optimizing trade investment budgets by ensuring strategic allocation and compliance with organizational guidelines, delivering maximum ROI.•Empowering key account teams with targeted coaching, mentoring, and hands-on training, resulting in improved efficiency and achievement of business goals.•Facilitating seamless collaboration across internal teams to close high-value deals and enhance customer satisfaction, contributing to overall business success

Key Account Management: Spearheaded the development and growth of key accounts, ensuring the achievement of critical deliverables such as volume and value targets, revenue growth, increased share of wallet, and profitability.Customer Acquisition & Sales Growth: Successfully onboarded three additional key account customers, implementing strategic sales initiatives that expanded the customer base, enhanced brand presence, and drove a 20% increase in sales.Supply Chain Optimization: Collaborated with logistics and supply chain teams to reduce delivery lead times, improve efficiency, and enhance product availability, ensuring seamless operations and customer satisfaction.Stakeholder Engagement: Built cross-functional relationships with finance and other stakeholders to resolve customer complaints related to claims, incentives, and rebate payments promptly, fostering mutual trust and improving overall customer satisfaction.Market Analysis & Strategy Development: Conducted in-depth analyses of market trends, customer data, and competitive dynamics to identify growth opportunities, risks, and challenges. Developed and executed strategies to outperform competitors, capitalize on opportunities, and address market challenges, leading to increased revenue and sales growth.

•Explored new business opportunities through marketing activities and contributed to market share and revenue growth.•Led account planning and opportunity identifications, conducted opportunity prioritization and developed overall key Account plans. •Handled customer objections and resolved customer complaints to fostered long lasting business relationship.•Monitored and analyzed sales target against company plans and developed corrective measures for performance improvement.•Established and managed business relationship between the company and Key Account partners.•Identified and recommended appropriate training for Key Account executives for skill gaps improvement.•Prepared adequate and timely report for taking appropriate management decisions.

Responsible for developing, implementing and driving the Unilever growth strategy in Supermarkets and Large retails stores channels at Divisional level in West Division(Comprises 7 Western States of the Country) in order to achieve company's brand, category and channel objectives.Developed and executed monthly, quarterly and yearly customer plans with Modern Trade channel partners.Managed products forecast, availability, listing and effective Merchandizing strategies across all Modern Trade partners outlets within the assigned regions.Recommended and implemented sales strategies and in-store execution plans in all Modern Trade outlets to enhance sales and revenue growth.Engaged in driving brand preference through efficient Planograms implementation and in-store activations.Managed and built strong business relationship between the Modern Trade Partners and the company in order to achieve the company goals and objectives.Identified growth opportunities and developed sales plans for achieving value and volume growth.Responsible for managing Modern Trade teams(Channel Sales officers ,Merchandisers and Brand Promoters) in order to enhanced better in store execution and Channel growth.Responsible for Negotiating Trade Term Structures to drive sales and Visibility as contained in the CBP.Monitored Competitors activities such as pricing, promotion, sales and new product launch.Prepared performance reports regularly for review meetings.

•Managed Key Distributors, wholesalers, Service Providers (USP), Retailers and sales team to delivered territory objectives which includes Sales Volume, Numeric & Weighted Distribution, Market Share (Volume & Value) Distribution and channels products visibility.•Ensured process management for Distributors which includes Ordering, Invoicing, payments and delivery are effectively implemented to achieve volume and value target.•Engaged all trade partners ( wholesalers, retailers, service providers, Distributors) and other pipeline customers within the territory, addressing their concerns and helping to grow their businesses in a collaborative manner.

*Managed and monitor Distributor sales team and activities in the assigned territory for Lead generation. * Gathered Market intelligent reports as regards competitors pricing, new product launch and Promotion. * Prepared weekly and monthly performance report for review meetings. *Built and maintained business relationship between the company, Distributors and wholesalers to achieve business objectives in the assigned territory.