Lula Muhleman Email & Phone Number

Oakland, Ca, Us

New York, New York, United States

Clients: ButcherBox, Landing, Roman Health, AdvoCare, 1440 News, Revelry, Jurassic Quest° Create data-driven creative roadmaps for multiple partnerships--including launch phase--across paid media, including Meta, TikTok, Google, Demand Gen, YoutTube and second presence accounts° Diligently work with analysts to develop volume-driving, long term testing strategies° Train junior through senior-level designers on strategic thinking, understanding metrics, creative roadmapping and direct response best practices° Direct and mentor contract and junior designers to drive more thoughtful and innovative design solutions° Manage communications between designers and external partners for seamless execution and delivery of creative assets° Employ rigorous DR best practices standards and efficient workflow processes for pad social team° Effectively research, create and execute long term creative testing strategies, taking into consideration retroactive learnings and current paid media trends

San Francisco, California, United States

Clients: STARZ, Lionsgate+, Songfinch, Revelry° Direct and mentor contract and junior designers to drive more thoughtful and innovative design solutions° Manage communications between designers and external partners for seamless execution and delivery of creative assets° Train junior and mid-level designers on strategic thinking, understanding metrics, creative roadmapping and best practices° Employ rigorous DR best practices standards and efficient workflow processes for pad social team° Design data-driven social media assets for partners across paid platforms, including Facebook and Instagram° Diligently work with analysts to develop volume-driving, long term testing roadmaps° Effectively research, create and execute long term creative testing strategies, taking into consideration retroactive learnings and current paid media trends

San Francisco, California, United States

Clients: STARZ, Lionsgate+, Tovala, Earthbreeze° Design data-driven social media assets for partners across paid platforms, including Facebook and Instagram° Diligently work with analysts to develop volume-driving, long term testing roadmaps° Effectively research, create and execute long term creative testing strategies, taking into consideration retroactive learnings and current paid media trends° Direct and mentor contract and junior designers to drive more thoughtful and innovative design solutions° Manage communications between designers and external partners for seamless execution and delivery of creative assets° Train junior, mid-level and senior designers on strategic thinking, understanding metrics, creative roadmapping and best practices° Develop DR best practices standards and efficient workflow processes for team

San Francisco, California, United States

Client: Tovala° Design data-driven social media assets for partners across paid platforms, including Facebook and Instagram° Diligently work with analysts to develop volume-driving, long term testing roadmaps° Effectively research, create and execute long term creative testing strategies, taking into consideration retroactive learnings and current paid media trends° Develop DR best practices standards and efficient workflow processes for team

San Francisco, California

° Used data-driven analytics and A/B testing to produce relevant, effective and compositionally strong email layouts and social media assets° Effectively designed appealing brand materials within the given costing parameters and coordinated with external packaging partners throughout the production process° Created both animated and static assets to use across a variety of platforms, including Google, Facebook, Snapchat, Instagram and web (blog/article)° Effectively built brand fact sheets and re-engineered influencer booklets for agencies and internal events° Revitalized branding tags with forward-thinking patterns, colors and iconography for exclusive brand Market & Spruce° Learned Figma and After Effects for email design and ad creative to promote a quick + streamlined partnership workflow with devs team

Sunnyvale, California, United States

° Meticulously localized assets for the ISEA region by researching for and designing with an acute awareness of properly portrayed, country-specific cultural content and language° Efficiently troubleshot roadblocks and standardized content in order to effectively maintain brand standards and identity° Surpassed deadline expectations in a fast-paced, multilingual and highly dynamic environment° Successfully delivered high-quality, pixel-perfect asset execution for digital and UI environments

South San Francisco, California

° Effectively mentored incoming designers and peers on clients’ brand aesthetics, workflow processes, and best practices° Commanded the creative design process, from concepting and drafting mock-ups to preparing production-ready assets° Mastered the understanding of design limitations and production costs to execute clients’ design objectives° Acquired strong typography, sketching, illustration, and calligraphy skills to create on-brand original artwork° Excelled in working with both the design and sales teams to develop unique and eye-catching designs° Perfected the art of creative problem solving to develop the most intriguing products within the given parameters° Diligently collaborated with the sourcing and PD teams to ensure trend-forward and innovative merchandise° Spearheaded and managed the creation of a department SOP as an aid to effectively train incoming employees° Initiated and taught typography and composition classes, resulting in strong and engaging employee relations° Perfected global trend research in identifying strong color palettes, patterns, and iconography

South San Francisco, California, United States

° Won second place at the nation-wide competition EducauseBreakthrough Models Academy 2013 with LifeTracks educationgaming concept presentation° Surpassed client expectations and needs to develop the bestpossible design within the given time frame° Redesigned General Education site to improve user experience° Collaborated with admin team to devise creative solutions

° Created effective marketing collateral for events held by various students-led organizations student government° Acquired the ability to understand and translate student needs into engaging and vivid informational designs° Designed beautifully simple infographics and web layouts for website° Efficiently met deadlines in fast-paced, dynamic environment

° Redesigned, launched and managed online catalog and LP° Responsible for art direction, design and execution for all web and print collateral, including marketing material for Good Guys car shows° Mastered product photography editing within brand aesthetic° Advised and collaborated with engineers and management to establish brand identity and processes to achieve team needs

Bachelor Of Arts (B.A.), Graphic Design

Activities and Societies: Alumna, Sigma Sigma Sigma Sorority, Epsilon Alpha Chapter, CSU East Bay

High School Diploma