Luisa Fernanda Sanchez Email & Phone Number

Miami, FL, US

· Created, planned and executed the yearly content strategy for the LatAm region.· Wrote and approved B2C and B2B articles in Spanish, Portuguese and English for the Guinness World Records websites.· Managed multiple, complex and time-sensitive communications projects through organization and prioritization.· Created copy and distributed articles across.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

Campinas Y Alrededores, Brasil

· Led online and offline marketing strategies for the company· Researched and drew insights from the behavioral habits of Brazilian culture· Lead the execution of brand digital campaigns in Meta, Google Ads, and X· Created and developed the new branding image for the cultural center· Supported the creation, design and development of the website·.

Bogotá

• Developed and implemented online and off line marketing campaigns for the company.
• Created and developed social media strategy for the company, increasing the social media footprint on Facebook, Twitter and Instagram by 266%.
• Coordinated with creative team and global team on the development of text and images ads in order to attract potential leads to the company.
• Optimized campaigns to improve conversions, cost per impressions and cost per click.
• Lead the execution of brand digital campaigns, strategies and advertising programs.
• Created and generated content for the company’s blog and publications in different beauty magazines.

New York

• Identified business opportunities to get new customers for the magazine.
• Achieved a strong, visible social media presence and developed concepts with viral potential.
• Increased social footprint across various channels, including Twitter, Facebook and Pinterest.
• Renovated and modernized the current website.
• Created content and digital strategies for live events on social media outlets.
• Identified key brand followers / influencers; empower them as Latin Trends evangelists to leverage their reach

New York

• Created and developed social media strategy for the company
• Updated and published the content produced in house on the social media channels
• Achieve a strong, visible social media presence and develop concepts with viral potential.
• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
• Place stories in Newsvine, Google+ and other key news outlets. Ensure placement in social content Web sites such as SodaHead, StumbleUpon, Reddit
• Increased social footprint across various channels, including Twitter, Facebook and Pinterest, LikendIn etc.

New York

• Supported the creation of Colombian Education Fund
• Created social media accounts, launched them and uploaded content related to the vision of the organization, announcements and upcoming events
• Involved in brainstorming and developing marketing strategies and specific marketing campaigns
• Coordinated launch of media campaigns with marketing and communications
• Monitored and optimized effectiveness of campaigns
• Took professional pictures of special events

New York

• Updated the GLP Facebook, Twitter, and YouTube pages with announcements about and footage of upcoming programs and events
• Developed two marketing plans for new GLP projects
• Planned fundraising events
• Contacted prospective donors and GLP supporters
• Investigated innovative ways to market and promote GLP across the local community
• Gathered and uploaded new content to GLP database

Bogotá D.C., Colombia

• Identified business opportunities to get new customers for the company.
• Created, developed and analyzed results of satisfaction surveys.
• Updated the Website with new content to pursue potential clients.
• Created and built a company brochure.
• Monitored the operations at the national level, in order to ensure consistent high-quality service.
• Carried out negotiations with new and current customers.

Bogotá D.C., Colombia

• Managed investment charts for brand advertising
• Updated Websites for all brands and the corporate Website
• Solicited and chose among bids for the development of the corporate Website
• Oversaw event logistics in the strategic marketing area
• Compiled chronological histories for more than 20 of the company’s brands

Digital Marketing Certificate, Digital Marketing

Master, Marketing Digital

Certificate, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing