Consultoria e Fazedoria: usando a Sustentabilidade (ESG) na prática, de forma leve, simples e rápida. ”Não é sobre culpa ou revolta, é sobre ATITUDE.”

Conselheira Administrativa com foco em Estratégia de Marketing e Liderança Positiva. Exercer função de Conselheira foi uma decisão pessoal para aportar conhecimento do mundo Corporativo em uma empresa que tem um foco de impacto social e ambiental.

Markers - Comunidade de Líderes de Marketing no Brasil liderada pelo querido ser Humano Thiego Goulart

Marketing | Comunicação | Liderança

As the leader of the Central Marketing Organization, I am responsible for leading and successfully landing the overall Marketing Transformation in Brazil. Orchestrate a multi-dimensional, cross-functional marketing team of Integrated Marketing to smartly maximize our investments by fully exploiting all global content, services, and through-the-line marketing.• Lead the Marketing strategy in Brazil Subsidiary, delivering a Best in Class execution and governance;• Responsible for an amazing multi-disciplinary Team: Sales Enablement MARCOM, Solution Areas MARCOM, Experimental – Events and Digital, always considering Analytics & Insights as a key partner.• Orchestrate the needs of our customers, aligning our Segment Strategy - SMB, Mid Market and Enterprise – and positioning our Cross Business Products Groups in the market.

- Responsible for landing the all up Corporate / Commercial Marketing plan; - Lead the Orchestration on the new Modern Marketing concept interacting with Sales Directors and teams, Product Business Groups and Centers of Marketing Excellence; - Bring together end-to-end strategy, planning, marcom, lead flow management, and measurement for the commercial business (Enterprise, Mid-Market, Public Sector and Small Businesses) is my key priority and transformation.- Responsible for influence the Digital Transformation inside Sales Teams.- Mentor for young talent in the company, looking for a better people inside our companies and lifes.

- Lead one of the most promising growth opportunities for small and medium businesses- Boosted by the transformation the SMB is leaving now and the improvement of consumption from customers. :: Support the implementation of a Multi-Channel Strategy to modernize the channel model in the new Cloud momentum. :: Revamp the Digital Strategy to Small Business.

- People Manager - lead, develop and manage a heterogeneous team with seniors FTEs and entry level Vendors and Interns, total 18 people. Focus on a low turnover and looking for a personal ambitious in develop the best marketers to the company.- Responsible to orchestrate 5 different pillars / audiences – Academic, StartUps (BDM / ITDM), Developers, IT Professionals and Dev Tools Product Marketing (Visual Studio) teams. - Marketing Integrated plan – as a huge challenge to collaborate not only in the 4 audiences and Product Marketing inside my team, but cross company, with Segments, other Product Groups and Central Marketing. Build one single message and marketing platform strategy to impact the audience. - Marketing Mix – develop an one stop shop mid term plan connecting a fragment environment considering the engines most useful in this audiences (in person and digital events, social media, webportals, paid media, CRM and Relationship Marketing). Sustain local relevance versus Corp guides and rules. - Manage budget local and global keeping the investment priorities of Metrics (short term) and Long term Vision balanced.- Report to Leadership team – lead the Metrics and information’s about business health in the marketing operation / 8 metrics responsibility nowadays (3 at Sub scorecard).

Create the Marketing Strategy to Technical Audience - IT Pros and Developers.

Marketing Engines Strategy: Events, Internal Communication, Local and Advertising, Agencies Management, Direct Marketing and Digital (Web Infra and Social).

Marketing Engines Strategy: Events, Internal Communication, Local and Advertising, Agencies Management, Direct Marketing and Digital (Web Infra and Social).

Experiência em diferentes empresas .com, tendo participado do Start Up de todas. Indústrias: provedor de acesso (Gratis1 - Chase US), e-commerce (Fera.com - Grupo Carso MX / PyMarket - Grupo Santander).

Orchestration for the Product Marketing activities - Events, Advertisement, Internal Communications and Product Positioning.

Responsible for Endomarketing, Events and Internal Communications. Led project of SAP deployment and Big Fairs from Chemistry and Pharma Industry.Part of the team responsible for the Transition on the spin off of Hoechst Chemical and Pharma Units. I was transferred to Clariant Chemical in Jan 1998 and was responsible for the Positioning in the Market.

Worked in the Engines Division being responsible for Marketing Promotion Materials, Industry Fairs and Revenue Controls and Forecast.