Lili Lu Email & Phone Number

Singapore

Singapore

- Led global marketing operations: project campaigns, website, awards, WeChat, billing, communications- Coordinated with group re-branding, social content, external communications, PR, intranet, and eventsAchievements:- Produced various portfolios and bidding documents to support the business development of 24 offices- Posted 48 WeChat articles and videos, resulting in 3,423 (7%) follower growth since Sep 2023

Singapore

- Amplified brand awareness by developing various bilingual marketing collaterals- Pitched for developers and operators’ consultant shortlist, participated in tenders, negotiated contracts- Handled inquiries, initiated meetings and presented to management of hotel operators and developers- Worked closely with project management, design and financial teams throughout the projectsAchievement:- Acquired 35 new corporate clients and generated leads over RMB¥60 millions of design services- Achieved nearly RMB¥6 millions sales of design services

Singapore

- Developed business development strategy, identified new clients from Singapore and Greater China- Organised and managed client visits, explored opportunities by market research, digital marketing, etc.- Responded to clients’ inquiries in a timely manner, customised portfolios and updated directors’ CVs- Well managed clients’ experience and feedback, maintained good relationships with clients- Dealt with design competitions, registration and documentation for the design supplier shortlistAchievement:- Successfully pitched, negotiated contracts, generated nearly US$15.6 millions sales of design services (independently US$14.8M+ and collaboratively US$745K+)- Achieved letter of award for US$1.8M+ sales of design services

Singapore

- Created and brought brand consistency to Chinese collateral for clientele and differentiating needs- Coordinated proactive and reactive media relations as well as clients’ PR and marketing activities- Managed media pitch, event, portrait, CV and portfolio for 14 principles and directorsAchievement:- Coordinated with agency and published over 80 press coverages across Asia Pacific region- Refined and executed content marketing strategy, increased WeChat subscribers by 100%+- Pitched and won 13 international awards for Singapore office

Shanghai City, China

- Collaborated with cross-functional teams and partners on exhibitions and seminars that showcased more than 100 projects in 19 China cities: invitation, reception, on-site client engagement, social media posts- Curated and produced content for WeChat, Sina Weibo, press release, e-newsletter, copywriting in Chinese- Liaised with agencies for creative content, video production, media inquiries, brand strategy, etc.- Drafted speeches, video scripts, magazine column, media Q&A for the management, assisted with their public eventsAchievement:- Expanded B2B client base by recruiting 128 potential corporate clients and 57 existing corporate clients to attend the exhibitions and seminars held by company- Tailored 130 sales pitches and 75 marketing campaigns for corporate clients, that successfully promoted collaborative projects (residences, hotels, restaurants) and brands (Steve Leung & yoo, 1957 & Co., etc.)- Implemented a content-driven digital marketing strategy that increased social media followers (WeChat +116%, micro-blog Sina Weibo +62%, Facebook +50%, LinkedIn +26%) during the exhibitions and seminars

Shenzhen, Guangdong, China

- Wrote articles for website, marketing team and media coverage- Actively engaged with clients through surveys, telephone calls, presentations, visitations, and Chinese marketing collaterals to manage client insights and needsAchievement:- Organised 8 design seminars and 8 FF&E lectures with more than 50 potential and existing corporate clients per session to gather clients’ feedback and identify business opportunities- Assisted with the operation of PAL’s Club, developed and implemented marketing strategies for the rental business that resulted in a revenue of over RMB¥260,000 from 14 organisations across industries

Shenzhen, Guangdong, China

- Led a team of 4 to execute market research and events that improved client experience and retention- Administered recruitment, orientation, and training that significantly improved employees’ performance- Interviewed developers and designers, edited articles for magazines and books that were sold globallyAchievement:- Over-fulfilled KPIs and received the Best Performance Award 2009 (Journalist)

Master’S Degree, Knowledge Management

Co-Founder and Chief Coordinator NTU KM Network • Liaised with the programme director, school officials, alumni in developing NTU KM.

Postgraduate Diploma, Integrated Marketing Communications

Bachelor’S Degree, Journalism

Team Leader (Mar 2007 – Oct 2007) "South Reviews"​ China Survey Scholarship Programme • Led the team to be one of the 12 final shortlisted.