Lisa L. Email & Phone Number

Washington, DC, US

New York, New York, United States

Columbia, Maryland, United States

2732 E Fowler Ave, Tampa, FL 33612

• Boba Tea & Dessert Café
• Increased 1H 2019 sales by 132% from previous 1H year by introducing and executing new tactics through social media
• Strategized and arranged blueprint floor plan with my business partner to share with multiple contractors - oversaw entire store build out from beginning to end
• Led all marketing projects and collaborated with partner to execute local social, OOH, and event campaigns
• Created, curated, and managed all published content… Show more Boba Tea & Dessert Café
• Created, curated, and managed all published content across social media and business website (images, video/audio, and written) to align with our target audience

New York, New York

• Spotify - Artist Marketing
• Developed brand campaigns across digital and traditional channels to drive awareness for artists’ Spotify playlists, partnerships, Spotify RISE, Spotify Podcasts, and new album launches
• Oversaw the direct digital buying process from negotiation to reconciliation and all media discrepancies
• Managed the day-to-day implementation and performance of campaign activities such as deadlines, authorizations, budgets, optimizations, reports and… Show more Spotify - Artist Marketing
• Managed the day-to-day implementation and performance of campaign activities such as deadlines, authorizations, budgets, optimizations, reports and invoice reconciliation
• Analyzed and provided clients with research data as well as strategic analysis on how campaigns performed

New York, New York

• Anheuser-Busch InBev
• Built target audiences using MRI and collaborated with internal creative team to strategically build plans around research
• Ensured clients received compensation for advertisements that did not run when planned and handled all discrepancies
• Collected and created decks based on campaign performance & learnings for client presentations
• Planned traditional media across four domestic and imported beer brands, both national and… Show more Anheuser-Busch InBev
• Planned traditional media across four domestic and imported beer brands, both national and regional

New York, New York

Anheuser-Busch InBev

3550 SW 34th St, Gainesville, FL 32608

• Tea, Coffee and Dessert Cafe
• Hired, trained, supervised and mentored staff to achieve business goals and service customers.
• Executed new strategies to improve staff meeting attendance by 20%.
• Assigned each employee with various duties to instill responsibility and teamwork.

University Of Florida

• Plan and host 1- 2 events per semester to educate students about the MAIP program
• Increased UF applicants by 80% compared to previous year (2015)
• Introduce potential fellows to MAIP and the advertising industry
• Maintain the relationship among MAIP Alumni from the same college/university
• Act as an extension of the MAIP brand on campus and be a direct contact for the 4A’s MAIP team

498 Fashion Ave, New York, NY 10018

• Assisted the Print team of PLUS, the global agency for CHANEL within WPP
• Maintained, recorded and organized all publications with CHANEL activity
• Reviews and edited documents and data before finalization and submission to the client
• Spearheaded the creation of an organizational pivot table including thousands of dates
• Attended meetings to learn about the world of media and specific needs of the client
• Took responsibility for the creation and organization of tablet… Show more Assisted the Print team of PLUS, the global agency for CHANEL within WPP