B2C Sales & Marketing Executive Director. Responsible for Marketing, Communication, Performance, Sales and Business Intelligence at Digital House, the first space created for people to develop their digital skills and to leverage their creative and entrepreneurial capabilities using technology as their enabler, in an ideal context for learning, to work with others and to execute new ideas.We do it by leveraging our EdTech platform in intensive and executive programs targeting 4 different segments:- Academy: teach professionals that want to change or accelerate their careers through intensive program to incorporate key digital skills.- Corporate Training: train employees of medium and large companies to help them in their digital transformation.- K12: teaching kids in schools to code and learn digital skills valuable for their future development.- University: developed career and masters degree in digital business.

Selecta is the new way to enjoy Classical Music: concerts, operas, ballets, the leading venues from around the world, with the most significant artists and conductors and outstanding repertoire.Selecta: A Subscription-based VOD service, simple to use, available on your computer, Smart TV, tablet and mobile.Anytime, anywhere, with the highest quality audio and video, Selecta provides a unique experience, offering the very finest selection with new programs added each month.It has never been so easy to enjoy classical music.selectatv.com

Diretora de planejamento da A&M Smart Events, uma Agencia Boutique, apaixonada pelos mínimos detalhes de um evento.

Key leader of ExpoManagement, an Event that each year gather thousands of executives with the most influential figures in business to listen, debate, and share the latest ideas, trends, and practices that are shaping the future of business. Also responsible for challenging and innovative programs like: in Events -- Forums on Leadership, Marketing and Innovation; in Print -- HSM Management, a publication with more than 16 years of history and recognized as Latin America’s leading management magazine; and in TV -- ManagemenTV the world’s first television channel dedicated exclusively to business.Also: In charge of the operations and development of all the HSM Products: Events, Media, HSM On Demand and Post-sales.

Not only accounted for over 50% of all company’s net sales, was also the leader and organizer of the biggest management event of Latin America, with attendance of 26,000 key Brazilian top managers and business owners. Excellence in its concept and execution is well recognized by clients, suppliers, team and speakers (i.e. Phillip Kotler, Ram Charam, Jim Collins, Jack Welch, John Davis, Michael Porter, Tom Kelly, Rudolph Giuliani,Dan Ariely, Charlene Li, William Ury, etc.)According to Marketing guru Philip Kotler, “there are few executives who lead marketing and sales as Maria Laura. It is a rare combination of Hard and Soft, very hard to find. With a strategic vision of business, but without losing its operational excellence and focus on details, work easily with multidisciplinary team, and new scenarios.”Also: In charge of marketing teams, Database, Customer Service, B2C Sales of all products, Strategic Alliances & Partnerships and PR & Communication. Establish and Implement the marketing strategy and B2C sales of all products. Keep updated database, intelligently grow and find profitable external bases. Manage, retain and identify new Strategic Partners to help maximize sales and reduce costs in all business units. Ensure the level of customer satisfaction before and during events. Manage the relationship with the press event coverage and institutional communication.In 2007 led the launch of ManagemenTV in Brazil. The first TV channel on management, 24 hours in the air.

Development, implementation and enforcement of the Research Plan and Marketing Intelligence for all business units of IBM Argentina.

Responsible for Marketing, PR, Events and Call Center. Lead Generation for the Sales Department. Support and Training Partners. Ensure compliance with the budget plans. Develop events for customers and partners, launching new products, and training the sales force.

Responsible for all activities of the Technology Research Department.