In charge of Acer Mobile Business Unit (notebook, netbook, tablet) for the Italian, Greek and Israeli markets. The role involves the coordination of the activity of the Product Managers of each product line. From Product Marketing point of view, I define the strategy and validate the product offering. Among my cross-category responsibilities, I define the Channel Strategy and I negotiate commercial deals, co-marketing activities and promotions with the key customers. Thus, I am also responsible of the Profit&Loss for the Mobile BU.

Market analysis and forecasting, product line-up management, pricing strategy, P&L management, co-marketing/ BTL activities.