Lulu Laidlaw-Smith's Location
Warwick, England, United Kingdom, United Kingdom
Lulu Laidlaw-Smith's Contact Details
Lulu Laidlaw-Smith work email
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Lulu Laidlaw-Smith personal email
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About Lulu Laidlaw-Smith
As a Strategic Advisor, I specialise in driving transformative growth with company leaders. I have worked within Technology, FinTech, FMCG, Publishing, and Hospitality sectors. With extensive experience in both national and international sales and partnership development, I help businesses navigate their growth journeys by fostering an agile mindset.I have a proven track record of creating growth strategies that fuel expansion with a focus on sustainable development. I look at the teams alignment, common goals, visions and apply a process to accelerate organisational success. I leverage deep understanding of cultural and market nuances to facilitate meaningful transformations that empower teams to achieve exceptional outcomes.As the founder of Rip It Up, Start Again Consultancy, I have guided numerous companies - spanning global brands like Unilever, Reckitt Benckiser, AstraZeneca, Binumi, Octagon Concept, Harrogate Water, and many startups. Working with them through strategic pivots, restructures, and growth challenges. I specialise in applying techniques to help businesses and their teams become more adaptive, collaborative, and growth-focused. My approach combines strategic vision with hands-on implementation to drive lasting change and growth.I founded the Live Show, Rip It Up, Start Again back in 2016, to celebrate disruptors and innovators; sharing their groundbreaking stories and insights to inspire others. I bring a unique blend of creativity, honesty, and strategic insight to every project, always with the goal of helping businesses and individuals break habits, rethink possibilities, and reach new heights.
Lulu Laidlaw-Smith Work Experience Details
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Co-FounderForensic Design GroupLondon, Gb
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Head Of Strategic PartnershipsCheckpoint Sep 2024 - PresentLondon, Ealing, GbHelping deliver a strategic roadmap for partnerships and increasing brand awareness through impactful partnerships. -
NedMaisha Earth Solutions Feb 2024 - PresentPerth, Western Australia, AuDriving Strategic Growth at Maisha: Business Vision, Investor Engagement, and Revenue OptimisationI collaborate closely with the CEO to define Maisha's strategic direction, forge key investor and partner relationships, and architect robust sales models aligned with ambitious revenue goals.As a leader with a proven track record in commercial strategy, partnerships, and sales, I have driven international growth for global consultancies and tech companies, entering new markets and expanding business footprints. My experience blends visionary thinking with practical execution, consistently identifying opportunities, crafting innovative strategies, and navigating complex environments to drive sustainable growth and transformation. -
Brand & Growth StrategistThe Imcc Feb 2024 - PresentThe IMCC creates powerful brand strategy, brand communication, marketing communications and business brand narrative to help forward thinking organisations build, adapt, transform and grow: to convince investors, seduce new customers, influence influencers, inspire its employees. A strong narrative will help any business accelerate. Without one, it’s often quickly overtaken. -
NedVegbred Sep 2019 - PresentAs the world’s population grows from 7 to a projected 9 billion beyond 2050, the global food industry understands the challenge that the #futureoffood will depend upon producing more calories from less resource to ensure the viability of affordable and nutritionally wholesome food.We are in unprecedented times with a growing consumer awareness of where our food comes from; allied with the uncertainty of climate change, its impact on the natural environment and the sustainability of our farming and food systems.Set against this backdrop is a confluence of globally interconnected macro factors and consumer trends that together have heavily influenced the largest food movement in generations, as increasingly more consumers choose to reduce or remove animal products from their diets.However self-defined, whether ‘flexitarian’ or ‘reducitarian’, adopting a wholefoods plant-based diet, eminating allergens, dairy or committing to the ethical lifestyle choice of Veganism; the driving purpose of this movement is found somewhere along the personally reflective lines of health, wellbeing and reducing our impact on the environment. We all want better for ourselves and if our choices are also better for the planet, then the win-win is clear.Creating innovative products and food brands that meet the high demands of the next generation conscious consumer is Verdora’s mission. Our vision is to deliver them to market in a sustainable, profitable and ethical way. -
FounderRip It Up Start Again Apr 2016 - PresentLondon, London, GbI founded Rip It Up, Start Again back in 2016 to showcase disruptors and innovators, sharing their inspiring stories & advice. I evolved the company with all these experiences and adventures to help startups and SME’s to move forward in this fast evolving world which has technology entwined within every journey with a focus on Sales/ Growth and transformation.Contact me if you need help in sales / growth and transformation. -
Chief Growth OfficerBinumi Feb 2023 - Oct 2024London, GbBinumi is the video creation tool for everyoneBinumi helps you create videos of purpose, no matter your purpose. The place for anyone to start creating powerful video content, at scaleAnthony Copping founded Binumi to help young people make short documentaries, and it grew from there. Now, it’s used worldwide for a multitude of purposes - marketing, brand awareness, training, customer relations, stories of all kinds and educationBinumi is one of the fastest-growing video platforms in the world for 3 main reasons: . It’s versatile with permission levels . It’s incredibly simple to use with filing . It meets our need to tell and post stories -
Brand PartnershipsVitacheck Health Aug 2021 - Mar 2022Vitacheck was launched with the single aim to provide access to diagnostic health checks around the world, no matter how compromising your location is. Vitacheck is a new provider of health checks to help you stay in control of your health needs both at home and when on the move.Partnering with the worlds leading health companies, Vitacheck provides access to multiple testing, providing tools to manage your medical documents in a secure way.Partnering with laboratories, pharmacies & chemists, we are able to give access to prescription services while on the move and help you ensure that all costs are tracked back to your insurance company where possible.Our health tracker partner, tested.me, ensures that you can attend events, conferences, return safely back-to-work and travel to open destinations.
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Managing DirectorPaddington Works Jun 2019 - Aug 2021Took this co-working establishment over when it was at 22% occupancy. Took it to 92% as we entered the covid-era. Maintained occupancy at a high level and brought it back to 90% within quarter 2, 2021. -
FounderAcappella Network Limited Oct 2009 - Feb 2021Acappella is a technology business which offers a collaborative platform for the creative and technology industries to service 'enterprise' - brand owners and company's in the building of their value through communication channels. -
Partner - Business Growth & PartnershipsCollaborate2 Jan 2019 - Dec 2020London, W6, GbCollaborate2 is a specialist business transformation consultancy.I support clients in developing their commercial growth objectives and aspirations. Through the understanding of their business challenges, I collaborate with the team to build bespoke strategic sales and business development solutions that will grow their business. I create partnership opportunities that will drive change, and enable businesses to respond to fast-paced technology driven environments.Our programmes ensure change is empathetic and creates sustainable value. We ensure that strategy becomes practical reality. We deliver end-to-end implementation of holistic transformation programmes. -
Partnerships & Business Development DirectorCitizenme Jul 2018 - Dec 2019London, GbI lead the Team, at CitizenMe, in assessing and providing bespoke solutions for our Business Customers. We believe in a collaborative approach to problem solving, working with our customers to proactively address their daily and medium-term strategic insight challenges. We strike the balance between technology and people; we live the mantra of “for citizens, by citizens”. As a first of our kind, best of breed business, we lead the market in managing the rapid shift from centralised data towers to a fast, dispersed network of brand consumers, advocates and newsmakers. The accuracy of our approach – being both a data business and research specialist – is key to why we are trusted, and why we keep growing. Put simply, our customers trust our results, and our citizens trust us. -
PartnershipsBinumi Sep 2017 - Jun 2019London, GbBinumi.com is a Video Storytelling platform, we deliver video storytelling en masse.Binumi has over 3.5 million royalty-free multimedia clips from over 50 countries with online creation and secure publishing tools all hosted in the cloud.We are a team of video storytellers, planners, producers and platform technicians. Our founder, Anthony Copping is a National Geographic filmmaker and presenter. It was his vision to build a platform to enable storytelling via video. Binumi is his vision for storytelling in the modern era.Binumi.com offers scale, accessibility and affordability in the world of video storytelling.
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Commercial & Business Development DirectorHoney - Creative Business Consultancy Nov 2013 - Aug 2017London, GbHoney is a Creative Business Consultancy. We Shape. We Create. We Champion Change.We shape business and brand platforms that drive opportunities for growth. We create solutions that put brands at the heart of the organisation. We champion change from the inside-out...from operations to employees to consumers.We see the big picture. Our outlook is creative. We thrive on client's challenges. We champion collaboration and transparency. We drive change and transformation. Our mission is to drive tangible, commercial impact for every client we work with.Honey is chosen by our clients because we are:Collaborative - working with our clients to achieve their aims, curious, challenging but supportiveCommercial - 11 Design Effectiveness Awards prove our commercial understanding and awareness of the reality of sales and marketingConnected - Honey is part of a group that includes an innovation business and a sales and distribution business. -
New Business Director | Brand And Design NetworkerEmbrace Brands Ltd Apr 2012 - Nov 2013Embrace Brands is a design and branding agency. Embrace had been running for one year prior to my arrival. They had not invested in New Business up until my joining. I challenged the positioning to fully realise the sales proposition which lead to the composition of the Sales Strategy and targets. These were achieved within 6 months. The team was fabulous & incredibly hard working.
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Global Business Development Director | Brand And Design NetworkerPi Global Jan 2011 - Mar 2012London, GbMy role here was to introduce new relationships across the globe and facilitate the development of their current relationships using all aspects of their expertise.Pi is made up of branding teams in consumer and healthcare brand innovation, visual brand identity through packaging and brand expression. They focus on facilitating sustained commercial growth for brands within all companys. -
International Marketing Director | Brand And Design NetworkerBluemarlin Nov 2002 - Dec 2010Nr. Bath, Somerset, GbI joined Blue Marlin on a consultancy basis to open a new studio in North America. The feasibility study took 5 months to complete and we opened 4 months later. Thereafter I turned to Bangkok, which took 3 months, before opening in another 2 months. Then I took over the running of the New Business department for the UK & Europe with on-going support for the US & Australian offices. I established a new business communication report for all studios in both Northern & Southern Hemisphere to work between clients which had a very positive effect in creating new business across the globe. I was also in charge of the Marketing and re-launched the brand including creating a new global website in March 2007. -
Sales & Marketing Manager | Commercial DevelopmentZenith International Ltd Jan 2000 - Oct 2002Bath, England, GbI ran the Sales Department for the publishing company and drove the marketing for the group, which included international events. We launched new publications and grew the sales dept from a team of 1 other to a total of 4 within two years. -
Advertising Manager | Sales & Commercial DevelopmentFuture Publishing Jan 1999 - Dec 1999London, England, GbAt Future Publishing I lead a sales team of 3 and was responsible for sales increase of 2 publications between 12-26%. When I left I had achieved incremental sales of £104k through some marketing initiatives for our clients. -
Advertorial Manager | Sales PromotionsTrinity Mirror Plc Apr 1993 - Dec 1998I started working here post graduation. I learnt from assisting in the Sales Promotions department and was promoted to run the newly formed Advertorial Department. Here I exceeded all expectations of targets set by more than 400%.
Lulu Laidlaw-Smith Skills
Advertising
Brand Development
Marketing Strategy
Marketing
Packaging
Brand Architecture
New Business Development
Marketing Communications
Brand Management
Integrated Marketing
Packaging Design
Creative Direction
Fmcg
Corporate Branding
Product Development
Customer Insight
Market Research
Creative Strategy
Graphic Design
Product Innovation
Branding And Identity
Retail
Change Management
Concept Development
Graphics
Commercial Direction
Product Design
Brand Awareness
Marketing Management
Brand Strategy
New Product Development
Ergonomics
3d Technical Delivery
Structural Packaging
Brand Evolution
Brand Performance
Design Strategy
Corporate Identity
Branding Strategy
Structural Design
New Product Design
Co Creation
Qualitative Research
Semiotics
Commercial Delivery
Product Differentiation
Structural Optimization
Structural Integrity
Brand Extensions
Brand Strengthening
Lulu Laidlaw-Smith Education Details
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EhlFront Of House - All Aspects Of Hotel Management -
Millfield
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St Anthony'S Leweston
Frequently Asked Questions about Lulu Laidlaw-Smith
What company does Lulu Laidlaw-Smith work for?
Lulu Laidlaw-Smith works for Forensic Design Group
What is Lulu Laidlaw-Smith's role at the current company?
Lulu Laidlaw-Smith's current role is Co-Founder.
What is Lulu Laidlaw-Smith's email address?
Lulu Laidlaw-Smith's email address is lulufavell@me.com
What schools did Lulu Laidlaw-Smith attend?
Lulu Laidlaw-Smith attended Ehl, Millfield, St Anthony's Leweston.
What are some of Lulu Laidlaw-Smith's interests?
Lulu Laidlaw-Smith has interest in Innovation, Artificial Intelligence, Skiing, Business Creativity, High Speed Anything, Technology, Cars, Education, Films, Reading.
What skills is Lulu Laidlaw-Smith known for?
Lulu Laidlaw-Smith has skills like Advertising, Brand Development, Marketing Strategy, Marketing, Packaging, Brand Architecture, New Business Development, Marketing Communications, Brand Management, Integrated Marketing, Packaging Design, Creative Direction.
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