Lulu Tsui Email & Phone Number

New York, Us

Playing a vital role in New York's legalization of cannabis under The Marihuana Regulation & Taxation Act as a social and economic justice movement, On The Revel is dedicated to engaging and educating communities about the economic opportunities within New York’s legal cannabis industry. What began as a small meet-up group in a coworking space has grown— through sheer dedication, bootstrap effort, and strong community—into New York’s most inclusive and vibrant cannabis event series.On The Revel’s event series, Revelry has become the pinnacle of the New York cannabis industry experience — offering an array of enriching experiences for cannabis operators, community leaders, enthusiasts, and professionals alike. From the Revelry Conference Speaker Series, where cannabis trailblazers share insights and drive change, to the Revelry Block Party—a mixture of community engagement and music aimed at consumer education—they are building it all. Not to mention their monthly Industry Night, where brands mingle directly with budtenders and retailers, their Dope Service community volunteer program, and the exclusive Revelry Buyers' Club, New York's largest and most impactful B2B cannabis trade show.

Oakland Hyphae is a socially responsible, Black-owned grassroots business, whose goal is to educate and provide dependable, high-quality resources and information for plant medicine cultivators and enthusiasts. Locally owned and operated in Oakland, California, we strive to create pathways that make plant medicine accessible to members of our community.

Deprogramming the War on Plants.The Cannabis Media Council leverages the power of mainstream media to uplift wholehearted, people-centered advertising campaigns that show positive experiences with cannabis in order to normalize consumption across generations. We strive to be the collective voice in cannabis that, similar to the USDA’s “Got Milk” campaign, broadens consumer awareness and consideration for this amazing plant.

Austin, Texas, Us

New York, Ny, Us

September 2017 to Present - Network Management System- Led the product strategy and UX design for streamlining network and connectivity workflows, reducing migration pain-points, increasing self service and data automation.March 2015 to June 2016 - Bloomberg Sales Intelligence - R&D- Led the product strategy and UX design for R&D Sales Intelligence working on over 40+ terminal functions and a new mobile app for Sales.- Evangelized user centered design methodologies and introduced and integrated a proven UX process within Sales Intelligence, incorporating Agile Scrum.- Collaborated with product owners and engineers in multiple business units, including: Terminal Sales, Enterprise Solutions, Trading Solutions, BGOV, Media and Mobile.- UX activities and deliverables: Stakeholder interviews, user interviews/validation, user scenarios, screenflows, IA, developer centric annotated wireframes, visual design, QA, adoption/discoverability strategies and marketing materials.June 2014 to March 2015 - Bloomberg Sales Intelligence - Service Center- Led the product strategy and UX research and design for the redesign of the Bloomberg Customer Service Center, resulting in a 750% increase of monthly traffic.- Collaborated with product owners and engineers in multiple business units, including: Contracts, Exchanges, Enterprise Solutions, Accounting and SAP.- UX activities and deliverables: Stakeholder interviews, user interviews/validation, user scenarios, screenflows, IA, developer centric annotated wireframes, visual design, QA, on-boarding strategies and marketing materials.

Toronto, Ontario, Ca

- Led the UX redesign for Chill (www.orderchill.com), a direct-to-consumer cannabis delivery e-commerce platform. - Collaborated with product owners, supply chain, engineering, marketing, visual designers, warehouse logistics, and customer service to define and launch the - UX activities and deliverables: Stakeholder interviews, user interviews/validation, user scenarios, screen flows, IA, developer-centric annotated wireframes, QA, onboarding strategies, integrating ancillary marketing and banking services.

Belfair, Washington, Us

Created and designed a manufacturing software app.

Belfair, Washington, Us

Cannabis Extraction, Distillation, Post Processing intern. Manufacturing machine installation across different US operators.

Rye Brook, Ny, Us

New York, Ny, Us

Tucson, Arizona, Us

Austin, Tx, Us

Bologna, Bo, It

San Francisco, Ca, Us

London, Gb

Waltham, Ma, Us

San Mateo, Ca, Us

- Partner at boutique UX design agency - Designer/Information Architect designing both web-based and stand alone applications from initial concept to launch for clients such as; InterCall, Ceridian, Applied Materials, LiveScribe, Migo.- Duties include: concepting of an application / feature, IA workflow / screen-flow diagramming, wire-frame design, visual design, front-end coding of templates for backend implementation, user testing, and writing detailed documentation for both implementation processes and follow-up support documentation.

Carlsbad, California, Us

Brookfield, Wisc., Us

Barcelona, Catalonia, Es

- Work closely with a cross functional team of product management, engineering, to create an digital magazine/book application- Responsible for wireframing, designing, as well as coding templates for web-based application and partner marketing initiatives.

Walnut Creek, Ca, Us

- Work closely with a cross functional team of product management, marketing, engineering, and sales/business development to create a web based financial software application.- Use in-depth knowledge of UI design principles, usability methodologies, design tools, industry and platform standards/trends to visually design the application: including screen layout, navigation, iconography, and other visual design elements.- Develop flowcharts, prototypes and mockups to communicate design ideas.- Create (code) product concept prototypes for clients within very aggressive deadlines to support sales and marketing initiatives.- Responsible for the successful implementation of all aspects of design and production of all user interface components from initial design comps to HTML/DHTML Demo to product prototype.- Design and implement synchronized company design elements: website, company collateral (stationary, labels, letterhead), Marketing print collateral (brochures, postcards), Sales collateral (PowerPoint presentations, Whitepapers, flash demos), conference/booth graphics (signage, messaging

- Responsible for the overall production process for multiple projects with responsibility for quality and timelines of all project deliverables.- Manager for the Design Department consisting of 5 designers, 2 developers and interns.- Created Internal Design Procedures Manual, which maintained internal design specifications and guidelines.- Responsible for the art direction, graphical user interface/layout design, custom applications creation and production of custom web sites and rich media projects for clients such as: BP, Applied Materials- Analysis of business relationship partners and understanding technical requirements for implementation of front-end design.- Duties include: reviewing and signing-off for proposed projects; directing and facilitating overall technical related issues; ensuring the use of most recent web techniques and methods; writing and delivering of a website style guide.

- Responsible for the art direction, graphical user interface/layout design, custom applications creation and production of member affiliate portal sites.- Duties include: project managing, information architecture, designing professional web site mockups for presentation, designing custom applications for each individual client, writing HTML / DHTML / JavaScript / CSS code in a UNIX environment, Cold Fusion integration, web site maintenance.

- Responsible for the graphical user interface/layout design, production and maintenance of custom web sites for clients such as: Ford, Toyota, Daimler-Chrysler, Mazda, VW, Audi.- Duties include: designing professional web site mockups for presentation using Photoshop and Fireworks, Flash animation (banners, splash pages), writing DHTML/HTML/JavaScript/CSS, CGI code in a UNIX environment, writing designs into a Perl layout, production of custom web sites, GIF animations/Banner ads, web site maintenance and basic production duties. Requires team effort as well as individual projects, interaction with sales consultants, marketing department, client, developers and art director.Creation of Creative Services Training Program for new employees on basic web development, server structure, software, coding and other related skills.

B.A., Chinese Language & Literature

User Interface/Interaction Design