Lulu Tsui Email and Phone Number
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I make things people-friendly -- Trade Shows, Conferences, Festivals, Experiences, Machines, and pretty much anything with a screen.As a seasoned Experience Designer, I bring over two decades of expertise in guiding research, strategy, and design for enterprise software, SaaS, mobile, and touchscreen technologies. My proficiency extends across a range of sectors, including fintech, CRM, cannabis, entheogens, supply chain, order-to-cash, biomedical, IVR, education, and non-profit.I excel in fostering productive collaboration with business stakeholders, product owners, and development teams, employing human-centered design methodologies to create user-friendly, easily adoptable digital products and services. I have had the privilege to serve prestigious clients such as Bloomberg LP, Mastercard, IBM Watson, The Leukemia & Lymphoma Society, John Hopkins University, Roche, Thermo Fisher, McCormick, Honeywell, Pearson, and McGraw-Hill.The past eight years have been dedicated to opening hearts and minds to business opportunities in cannabis and psychedelics, leveraging my professional expertise to champion and serve the growth of these plant-forward industries.
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Co-Founder + CxoOntherevel. Jul 2016 - PresentNew York, UsPlaying a vital role in New York's legalization of cannabis under The Marihuana Regulation & Taxation Act as a social and economic justice movement, On The Revel is dedicated to engaging and educating communities about the economic opportunities within New York’s legal cannabis industry. What began as a small meet-up group in a coworking space has grown— through sheer dedication, bootstrap effort, and strong community—into New York’s most inclusive and vibrant cannabis event series.On The Revel’s event series, Revelry has become the pinnacle of the New York cannabis industry experience — offering an array of enriching experiences for cannabis operators, community leaders, enthusiasts, and professionals alike. From the Revelry Conference Speaker Series, where cannabis trailblazers share insights and drive change, to the Revelry Block Party—a mixture of community engagement and music aimed at consumer education—they are building it all. Not to mention their monthly Industry Night, where brands mingle directly with budtenders and retailers, their Dope Service community volunteer program, and the exclusive Revelry Buyers' Club, New York's largest and most impactful B2B cannabis trade show. -
Advisor - User Experience And ResearchOakland Hyphae Jun 2021 - PresentOakland Hyphae is a socially responsible, Black-owned grassroots business, whose goal is to educate and provide dependable, high-quality resources and information for plant medicine cultivators and enthusiasts. Locally owned and operated in Oakland, California, we strive to create pathways that make plant medicine accessible to members of our community. -
PresidentCannabis Media Council Aug 2021 - PresentDeprogramming the War on Plants.The Cannabis Media Council leverages the power of mainstream media to uplift wholehearted, people-centered advertising campaigns that show positive experiences with cannabis in order to normalize consumption across generations. We strive to be the collective voice in cannabis that, similar to the USDA’s “Got Milk” campaign, broadens consumer awareness and consideration for this amazing plant. -
Principal User Experience DesignerGuidea Sep 2010 - PresentAustin, Texas, Us -
Principal Product Experience ConsultantBloomberg Lp Jun 2014 - Dec 2020New York, Ny, UsSeptember 2017 to Present - Network Management System- Led the product strategy and UX design for streamlining network and connectivity workflows, reducing migration pain-points, increasing self service and data automation.March 2015 to June 2016 - Bloomberg Sales Intelligence - R&D- Led the product strategy and UX design for R&D Sales Intelligence working on over 40+ terminal functions and a new mobile app for Sales.- Evangelized user centered design methodologies and introduced and integrated a proven UX process within Sales Intelligence, incorporating Agile Scrum.- Collaborated with product owners and engineers in multiple business units, including: Terminal Sales, Enterprise Solutions, Trading Solutions, BGOV, Media and Mobile.- UX activities and deliverables: Stakeholder interviews, user interviews/validation, user scenarios, screenflows, IA, developer centric annotated wireframes, visual design, QA, adoption/discoverability strategies and marketing materials.June 2014 to March 2015 - Bloomberg Sales Intelligence - Service Center- Led the product strategy and UX research and design for the redesign of the Bloomberg Customer Service Center, resulting in a 750% increase of monthly traffic.- Collaborated with product owners and engineers in multiple business units, including: Contracts, Exchanges, Enterprise Solutions, Accounting and SAP.- UX activities and deliverables: Stakeholder interviews, user interviews/validation, user scenarios, screenflows, IA, developer centric annotated wireframes, visual design, QA, on-boarding strategies and marketing materials. -
User Experience ConsultantDyme Brands, Inc. Jan 2019 - Jun 2019Toronto, Ontario, Ca- Led the UX redesign for Chill (www.orderchill.com), a direct-to-consumer cannabis delivery e-commerce platform. - Collaborated with product owners, supply chain, engineering, marketing, visual designers, warehouse logistics, and customer service to define and launch the - UX activities and deliverables: Stakeholder interviews, user interviews/validation, user scenarios, screen flows, IA, developer-centric annotated wireframes, QA, onboarding strategies, integrating ancillary marketing and banking services. -
Product DesignerRoot Sciences Jan 2017 - Jan 2019Belfair, Washington, UsCreated and designed a manufacturing software app. -
InternRoot Sciences Dec 2015 - Dec 2016Belfair, Washington, UsCannabis Extraction, Distillation, Post Processing intern. Manufacturing machine installation across different US operators. -
Independent Ui/Ux ConsultantThe Leukemia & Lymphoma Society 2011 - 2014Rye Brook, Ny, Us -
Independent Ui/Ux Design ConsultantMcgraw-Hill Higher Education 2012 - 2012New York, Ny, Us -
Independent Ui/Ux Design ConsultantVentana Medical Systems Apr 2011 - Oct 2011Tucson, Arizona, Us -
Independent Ui/Ux Design ConsultantE2Open Jun 2011 - Sep 2011Austin, Tx, Us -
Independent Ui/Ux Design ConsultantNoemalife May 2011 - May 2011Bologna, Bo, It -
Independent Ui/Ux Design ConsultantPresence Telecare Apr 2011 - Apr 2011San Francisco, Ca, Us -
Independent Ui/Ux Design ConsultantPearson Education Mar 2010 - Jan 2011London, Gb -
Independent Ui/Ux Design ConsultantThermo Fisher Scientific Feb 2010 - Oct 2010Waltham, Ma, Us -
Partner - Ui/Ux Design ServicesCatalyst Resources Oct 2004 - Aug 2010San Mateo, Ca, Us- Partner at boutique UX design agency - Designer/Information Architect designing both web-based and stand alone applications from initial concept to launch for clients such as; InterCall, Ceridian, Applied Materials, LiveScribe, Migo.- Duties include: concepting of an application / feature, IA workflow / screen-flow diagramming, wire-frame design, visual design, front-end coding of templates for backend implementation, user testing, and writing detailed documentation for both implementation processes and follow-up support documentation. -
Independent Ui/Ux Design ConsultantParrimark Technology May 2010 - Jul 2010 -
Ui Design ConsultantEnviance Apr 2010 - May 2010Carlsbad, California, Us -
Ui Design ConsultantFirst Data Corporation Jun 2008 - Nov 2009Brookfield, Wisc., Us -
Ia/Ui DesignerZinio Systems May 2003 - Sep 2004Barcelona, Catalonia, Es- Work closely with a cross functional team of product management, engineering, to create an digital magazine/book application- Responsible for wireframing, designing, as well as coding templates for web-based application and partner marketing initiatives. -
Senior Ui DesignerAdvisor Software, Inc Feb 2002 - Apr 2003Walnut Creek, Ca, Us- Work closely with a cross functional team of product management, marketing, engineering, and sales/business development to create a web based financial software application.- Use in-depth knowledge of UI design principles, usability methodologies, design tools, industry and platform standards/trends to visually design the application: including screen layout, navigation, iconography, and other visual design elements.- Develop flowcharts, prototypes and mockups to communicate design ideas.- Create (code) product concept prototypes for clients within very aggressive deadlines to support sales and marketing initiatives.- Responsible for the successful implementation of all aspects of design and production of all user interface components from initial design comps to HTML/DHTML Demo to product prototype.- Design and implement synchronized company design elements: website, company collateral (stationary, labels, letterhead), Marketing print collateral (brochures, postcards), Sales collateral (PowerPoint presentations, Whitepapers, flash demos), conference/booth graphics (signage, messaging -
Ui DesignerBlue Tiger Networks Mar 2001 - Jan 2002
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Executive ProducerThe Netkitchen Apr 2000 - Feb 2001- Responsible for the overall production process for multiple projects with responsibility for quality and timelines of all project deliverables.- Manager for the Design Department consisting of 5 designers, 2 developers and interns.- Created Internal Design Procedures Manual, which maintained internal design specifications and guidelines.- Responsible for the art direction, graphical user interface/layout design, custom applications creation and production of custom web sites and rich media projects for clients such as: BP, Applied Materials- Analysis of business relationship partners and understanding technical requirements for implementation of front-end design.- Duties include: reviewing and signing-off for proposed projects; directing and facilitating overall technical related issues; ensuring the use of most recent web techniques and methods; writing and delivering of a website style guide.
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Art Director / Senior ManagerMemberdrive Oct 1999 - Mar 2000- Responsible for the art direction, graphical user interface/layout design, custom applications creation and production of member affiliate portal sites.- Duties include: project managing, information architecture, designing professional web site mockups for presentation, designing custom applications for each individual client, writing HTML / DHTML / JavaScript / CSS code in a UNIX environment, Cold Fusion integration, web site maintenance.
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Senior Web DesignerCobalt Group Dec 1997 - Nov 1999- Responsible for the graphical user interface/layout design, production and maintenance of custom web sites for clients such as: Ford, Toyota, Daimler-Chrysler, Mazda, VW, Audi.- Duties include: designing professional web site mockups for presentation using Photoshop and Fireworks, Flash animation (banners, splash pages), writing DHTML/HTML/JavaScript/CSS, CGI code in a UNIX environment, writing designs into a Perl layout, production of custom web sites, GIF animations/Banner ads, web site maintenance and basic production duties. Requires team effort as well as individual projects, interaction with sales consultants, marketing department, client, developers and art director.Creation of Creative Services Training Program for new employees on basic web development, server structure, software, coding and other related skills.
Lulu Tsui Skills
Lulu Tsui Education Details
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University Of WashingtonChinese Language & Literature -
School Of Visual Concepts, Seattle WashingtonUser Interface/Interaction Design
Frequently Asked Questions about Lulu Tsui
What company does Lulu Tsui work for?
Lulu Tsui works for Ontherevel.
What is Lulu Tsui's role at the current company?
Lulu Tsui's current role is Product / XD / UX / UI / IA / Cannabis / Entheogens.
What is Lulu Tsui's email address?
Lulu Tsui's email address is lu****@****ous.com
What is Lulu Tsui's direct phone number?
Lulu Tsui's direct phone number is +141560*****
What schools did Lulu Tsui attend?
Lulu Tsui attended University Of Washington, School Of Visual Concepts, Seattle Washington.
What skills is Lulu Tsui known for?
Lulu Tsui has skills like User Interface Design, Information Architecture, User Experience, Web Design, Css, Wireframes, Usability, User Interface, Graphic Design, User Experience Design, Usability Testing, Interaction Design.
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