Lulu Tsui

Lulu Tsui Email and Phone Number

Product / XD / UX / UI / IA / Cannabis / Entheogens @ ontherevel.
Lulu Tsui's Location
New York, New York, United States, United States
Lulu Tsui's Contact Details

Lulu Tsui personal email

n/a

Lulu Tsui phone numbers

About Lulu Tsui

I make things people-friendly -- Trade Shows, Conferences, Festivals, Experiences, Machines, and pretty much anything with a screen.As a seasoned Experience Designer, I bring over two decades of expertise in guiding research, strategy, and design for enterprise software, SaaS, mobile, and touchscreen technologies. My proficiency extends across a range of sectors, including fintech, CRM, cannabis, entheogens, supply chain, order-to-cash, biomedical, IVR, education, and non-profit.I excel in fostering productive collaboration with business stakeholders, product owners, and development teams, employing human-centered design methodologies to create user-friendly, easily adoptable digital products and services. I have had the privilege to serve prestigious clients such as Bloomberg LP, Mastercard, IBM Watson, The Leukemia & Lymphoma Society, John Hopkins University, Roche, Thermo Fisher, McCormick, Honeywell, Pearson, and McGraw-Hill.The past eight years have been dedicated to opening hearts and minds to business opportunities in cannabis and psychedelics, leveraging my professional expertise to champion and serve the growth of these plant-forward industries.

Lulu Tsui's Current Company Details
ontherevel.

Ontherevel.

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Product / XD / UX / UI / IA / Cannabis / Entheogens
Lulu Tsui Work Experience Details
  • Ontherevel.
    Co-Founder + Cxo
    Ontherevel. Jul 2016 - Present
    New York, Us
    Playing a vital role in New York's legalization of cannabis under The Marihuana Regulation & Taxation Act as a social and economic justice movement, On The Revel is dedicated to engaging and educating communities about the economic opportunities within New York’s legal cannabis industry. What began as a small meet-up group in a coworking space has grown— through sheer dedication, bootstrap effort, and strong community—into New York’s most inclusive and vibrant cannabis event series.On The Revel’s event series, Revelry has become the pinnacle of the New York cannabis industry experience — offering an array of enriching experiences for cannabis operators, community leaders, enthusiasts, and professionals alike. From the Revelry Conference Speaker Series, where cannabis trailblazers share insights and drive change, to the Revelry Block Party—a mixture of community engagement and music aimed at consumer education—they are building it all. Not to mention their monthly Industry Night, where brands mingle directly with budtenders and retailers, their Dope Service community volunteer program, and the exclusive Revelry Buyers' Club, New York's largest and most impactful B2B cannabis trade show.
  • Oakland Hyphae
    Advisor - User Experience And Research
    Oakland Hyphae Jun 2021 - Present
    Oakland Hyphae is a socially responsible, Black-owned grassroots business, whose goal is to educate and provide dependable, high-quality resources and information for plant medicine cultivators and enthusiasts. Locally owned and operated in Oakland, California, we strive to create pathways that make plant medicine accessible to members of our community.
  • Cannabis Media Council
    President
    Cannabis Media Council Aug 2021 - Present
    Deprogramming the War on Plants.The Cannabis Media Council leverages the power of mainstream media to uplift wholehearted, people-centered advertising campaigns that show positive experiences with cannabis in order to normalize consumption across generations. We strive to be the collective voice in cannabis that, similar to the USDA’s “Got Milk” campaign, broadens consumer awareness and consideration for this amazing plant.
  • Guidea
    Principal User Experience Designer
    Guidea Sep 2010 - Present
    Austin, Texas, Us
  • Bloomberg Lp
    Principal Product Experience Consultant
    Bloomberg Lp Jun 2014 - Dec 2020
    New York, Ny, Us
    September 2017 to Present - Network Management System- Led the product strategy and UX design for streamlining network and connectivity workflows, reducing migration pain-points, increasing self service and data automation.March 2015 to June 2016 - Bloomberg Sales Intelligence - R&D- Led the product strategy and UX design for R&D Sales Intelligence working on over 40+ terminal functions and a new mobile app for Sales.- Evangelized user centered design methodologies and introduced and integrated a proven UX process within Sales Intelligence, incorporating Agile Scrum.- Collaborated with product owners and engineers in multiple business units, including: Terminal Sales, Enterprise Solutions, Trading Solutions, BGOV, Media and Mobile.- UX activities and deliverables: Stakeholder interviews, user interviews/validation, user scenarios, screenflows, IA, developer centric annotated wireframes, visual design, QA, adoption/discoverability strategies and marketing materials.June 2014 to March 2015 - Bloomberg Sales Intelligence - Service Center- Led the product strategy and UX research and design for the redesign of the Bloomberg Customer Service Center, resulting in a 750% increase of monthly traffic.- Collaborated with product owners and engineers in multiple business units, including: Contracts, Exchanges, Enterprise Solutions, Accounting and SAP.- UX activities and deliverables: Stakeholder interviews, user interviews/validation, user scenarios, screenflows, IA, developer centric annotated wireframes, visual design, QA, on-boarding strategies and marketing materials.
  • Dyme Brands, Inc.
    User Experience Consultant
    Dyme Brands, Inc. Jan 2019 - Jun 2019
    Toronto, Ontario, Ca
    - Led the UX redesign for Chill (www.orderchill.com), a direct-to-consumer cannabis delivery e-commerce platform. - Collaborated with product owners, supply chain, engineering, marketing, visual designers, warehouse logistics, and customer service to define and launch the - UX activities and deliverables: Stakeholder interviews, user interviews/validation, user scenarios, screen flows, IA, developer-centric annotated wireframes, QA, onboarding strategies, integrating ancillary marketing and banking services.
  • Root Sciences
    Product Designer
    Root Sciences Jan 2017 - Jan 2019
    Belfair, Washington, Us
    Created and designed a manufacturing software app.
  • Root Sciences
    Intern
    Root Sciences Dec 2015 - Dec 2016
    Belfair, Washington, Us
    Cannabis Extraction, Distillation, Post Processing intern. Manufacturing machine installation across different US operators.
  • The Leukemia & Lymphoma Society
    Independent Ui/Ux Consultant
    The Leukemia & Lymphoma Society 2011 - 2014
    Rye Brook, Ny, Us
  • Mcgraw-Hill Higher Education
    Independent Ui/Ux Design Consultant
    Mcgraw-Hill Higher Education 2012 - 2012
    New York, Ny, Us
  • Ventana Medical Systems
    Independent Ui/Ux Design Consultant
    Ventana Medical Systems Apr 2011 - Oct 2011
    Tucson, Arizona, Us
  • E2Open
    Independent Ui/Ux Design Consultant
    E2Open Jun 2011 - Sep 2011
    Austin, Tx, Us
  • Noemalife
    Independent Ui/Ux Design Consultant
    Noemalife May 2011 - May 2011
    Bologna, Bo, It
  • Presence Telecare
    Independent Ui/Ux Design Consultant
    Presence Telecare Apr 2011 - Apr 2011
    San Francisco, Ca, Us
  • Pearson Education
    Independent Ui/Ux Design Consultant
    Pearson Education Mar 2010 - Jan 2011
    London, Gb
  • Thermo Fisher Scientific
    Independent Ui/Ux Design Consultant
    Thermo Fisher Scientific Feb 2010 - Oct 2010
    Waltham, Ma, Us
  • Catalyst Resources
    Partner - Ui/Ux Design Services
    Catalyst Resources Oct 2004 - Aug 2010
    San Mateo, Ca, Us
    - Partner at boutique UX design agency - Designer/Information Architect designing both web-based and stand alone applications from initial concept to launch for clients such as; InterCall, Ceridian, Applied Materials, LiveScribe, Migo.- Duties include: concepting of an application / feature, IA workflow / screen-flow diagramming, wire-frame design, visual design, front-end coding of templates for backend implementation, user testing, and writing detailed documentation for both implementation processes and follow-up support documentation.
  • Parrimark Technology
    Independent Ui/Ux Design Consultant
    Parrimark Technology May 2010 - Jul 2010
  • Enviance
    Ui Design Consultant
    Enviance Apr 2010 - May 2010
    Carlsbad, California, Us
  • First Data Corporation
    Ui Design Consultant
    First Data Corporation Jun 2008 - Nov 2009
    Brookfield, Wisc., Us
  • Zinio Systems
    Ia/Ui Designer
    Zinio Systems May 2003 - Sep 2004
    Barcelona, Catalonia, Es
    - Work closely with a cross functional team of product management, engineering, to create an digital magazine/book application- Responsible for wireframing, designing, as well as coding templates for web-based application and partner marketing initiatives.
  • Advisor Software, Inc
    Senior Ui Designer
    Advisor Software, Inc Feb 2002 - Apr 2003
    Walnut Creek, Ca, Us
    - Work closely with a cross functional team of product management, marketing, engineering, and sales/business development to create a web based financial software application.- Use in-depth knowledge of UI design principles, usability methodologies, design tools, industry and platform standards/trends to visually design the application: including screen layout, navigation, iconography, and other visual design elements.- Develop flowcharts, prototypes and mockups to communicate design ideas.- Create (code) product concept prototypes for clients within very aggressive deadlines to support sales and marketing initiatives.- Responsible for the successful implementation of all aspects of design and production of all user interface components from initial design comps to HTML/DHTML Demo to product prototype.- Design and implement synchronized company design elements: website, company collateral (stationary, labels, letterhead), Marketing print collateral (brochures, postcards), Sales collateral (PowerPoint presentations, Whitepapers, flash demos), conference/booth graphics (signage, messaging
  • Blue Tiger Networks
    Ui Designer
    Blue Tiger Networks Mar 2001 - Jan 2002
  • The Netkitchen
    Executive Producer
    The Netkitchen Apr 2000 - Feb 2001
    - Responsible for the overall production process for multiple projects with responsibility for quality and timelines of all project deliverables.- Manager for the Design Department consisting of 5 designers, 2 developers and interns.- Created Internal Design Procedures Manual, which maintained internal design specifications and guidelines.- Responsible for the art direction, graphical user interface/layout design, custom applications creation and production of custom web sites and rich media projects for clients such as: BP, Applied Materials- Analysis of business relationship partners and understanding technical requirements for implementation of front-end design.- Duties include: reviewing and signing-off for proposed projects; directing and facilitating overall technical related issues; ensuring the use of most recent web techniques and methods; writing and delivering of a website style guide.
  • Memberdrive
    Art Director / Senior Manager
    Memberdrive Oct 1999 - Mar 2000
    - Responsible for the art direction, graphical user interface/layout design, custom applications creation and production of member affiliate portal sites.- Duties include: project managing, information architecture, designing professional web site mockups for presentation, designing custom applications for each individual client, writing HTML / DHTML / JavaScript / CSS code in a UNIX environment, Cold Fusion integration, web site maintenance.
  • Cobalt Group
    Senior Web Designer
    Cobalt Group Dec 1997 - Nov 1999
    - Responsible for the graphical user interface/layout design, production and maintenance of custom web sites for clients such as: Ford, Toyota, Daimler-Chrysler, Mazda, VW, Audi.- Duties include: designing professional web site mockups for presentation using Photoshop and Fireworks, Flash animation (banners, splash pages), writing DHTML/HTML/JavaScript/CSS, CGI code in a UNIX environment, writing designs into a Perl layout, production of custom web sites, GIF animations/Banner ads, web site maintenance and basic production duties. Requires team effort as well as individual projects, interaction with sales consultants, marketing department, client, developers and art director.Creation of Creative Services Training Program for new employees on basic web development, server structure, software, coding and other related skills.

Lulu Tsui Skills

User Interface Design Information Architecture User Experience Web Design Css Wireframes Usability User Interface Graphic Design User Experience Design Usability Testing Interaction Design Adobe Creative Suite Omnigraffle Html Visual Design Web Applications Technical Writing Software Documentation Mobile Applications Wireframing Mobile Interaction Design User Interface Specifications Technical Documentation Functional Specifications Design Specifications English French Mandarin Agile Methodologies Design Thinking Cascading Style Sheets Sketch Lean Ux Mobile Phone Apps Mobile Web Design User Centered Design Cannabis Cannabis Extraction And Distillation

Lulu Tsui Education Details

  • University Of Washington
    University Of Washington
    Chinese Language & Literature
  • School Of Visual Concepts, Seattle Washington
    School Of Visual Concepts, Seattle Washington
    User Interface/Interaction Design

Frequently Asked Questions about Lulu Tsui

What company does Lulu Tsui work for?

Lulu Tsui works for Ontherevel.

What is Lulu Tsui's role at the current company?

Lulu Tsui's current role is Product / XD / UX / UI / IA / Cannabis / Entheogens.

What is Lulu Tsui's email address?

Lulu Tsui's email address is lu****@****ous.com

What is Lulu Tsui's direct phone number?

Lulu Tsui's direct phone number is +141560*****

What schools did Lulu Tsui attend?

Lulu Tsui attended University Of Washington, School Of Visual Concepts, Seattle Washington.

What skills is Lulu Tsui known for?

Lulu Tsui has skills like User Interface Design, Information Architecture, User Experience, Web Design, Css, Wireframes, Usability, User Interface, Graphic Design, User Experience Design, Usability Testing, Interaction Design.

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