1. Led and designed multiple end-to-end B2B and B2C projects simultaneously in an agile environment for a design consultancy, successfully driving 5 projects to testing or going live.2. Collaborated with developers, PM, and content teams to deliver and manage multiple projects within tight deadlines, ensuring design adherence to principles and consistency across various devices.3. Engaged in quantitative and qualitative research, created 150+ interactive pages, and facilitated 10+ testing sessions. Presented to clients and achieved a balance between business objectives and user needs, driving long-term business growth.4. Transformed brand attributes and values into user interfaces , social media posts and logos that aligned with brand guidelines and color theory.

1. Redesigned the patient dashboard for a leading cancer center in the United States, reducing report reading time from 30 minutes to under 8 minutes.2. Conducted user-centered qualitative research and testing, analyzing workflows for different user roles, and transforming ambiguous user needs into well-defined design decisions and solutions.3. Researched existing products and competitors, generating concepts, sketches, and multi-device prototypes, and conducted user testing based on user behavior patterns and needs.4. Led the team in executing A/B testing, collaborating with the development team to rapidly iterate prototypes using user feedback, ensuring adherence to design standards and WCAG principles for successful clinical testing of the MVP in the third quarter.5. Presented design solutions to clients on a weekly basis, guiding design decisions, and leading the team in optimizing pages based on MVP test results.

1. Optimized the landing page layout, resulting in a 30% increase in user conversion rate for the e-commerce company.2. Created customized pages with various holiday themes, leading to a 23% sales growth during corresponding holiday periods and generating increased user interest and engagement.3. Improved the shopping process and page interactions through user research and data analysis, resulting in a 15% increase in average user session duration, reduced bounce rate.

Reduced the completion of an order to 2 minutes:Analysed user needs through collaboration with interdisciplinary team in a time-critical environment. Identify defined problems to defined solutions in strategy, product and technology.

Designed for the shift in office models in the context of the pandemic and as a UX designer in commercial projects I...1. Fully understood and communicated the company's value and strategies, delivered products that met the company's KPIs and business goals.2. Analyzed the users' background, purpose, habits, psychology and behavior to met user's needs and proposed new business directions for the company and increased sales.

Redesigned the on-board system page for electric vehicles1. Analyzed user journey map, formulated user story, arranged information hierarchy, optimized visual layout