Lynne Moyer Email & Phone Number

Atlanta, Georgia (Ga), Us

• Founded innovative company passionate about spreading the light of those creating it in the world (outstanding marketing services for Christ-centered churches, nonprofits, and business owners)• Entrepreneur created sustainable marketing company from ground-up • New lead generation and qualification, company mouthpiece and spokesperson, conference speaker• Marketing strategy and leadership; mission messaging and image management• Establish competitive, actionable gauges of progress• Comprehensive multi-channel campaigns and creative voice/messaging integration by channel• Competitive audit and proven foresight into adjusting business model to affect changing online environment and digital space• Raised up new design teams and intentionally created culture of entrepreneurship, innovation, creativity

Spreading the light of Christ through global partnerships with nonprofits + NGOs. We discover innovative organizations and support their work. Join the #LuminateMovement.

• Created and defined the first-ever marketing position for the Glencoe Park District, reporting to the Executive Director and partnering across all levels of staff and key agency stakeholders• Developed strategic marketing initiatives across all departments, facilities, and hundreds of programs to serve the needs of various target markets and prompt community engagement and involvement• Executed a comprehensive marketing mix across all channels, utilizing print and online to create a consistent synergy of brand and agency recognition • Managed all public relations and written communications with a focus on positive press relationships • Designed and coordinated the publishing of all publications and promotional materials such as brochures, newsletters, flyers, posters, print ads, banners, postcards, signage, and program guides• Introduced new online channels into the mix, including social networking sites and monthly e-flyers• Coordinated new website content through online software management and graphic design experience• Prepared and monitored all budget accounts related to marketing, advertising, and public relations• Prepared bid documents and served as a Park District liaison to various consultants and vendors• Assisted the Executive Director in the high-level development of long-range goals and plans for the District, provided to the Board of Commissioners on an ongoing basis alongside implementation

Chicago, Illinois, Us

• Managed $17M in Private Label sales and maintained target average of 60 pt margin • Executed Private Label strategy including marketing, sales support, refresh of existing and new product categories, and improved supplier relationships and terms• Developed and drove multi-channel sales strategy and engagement plan, including sales collateral, demonstration kits for customers, sales support, and training for sales teams• Improved and maintained brand image through an overhaul of the SPC website, four individual brand storefronts, and consistency of branding strategy across all channels• Developed a marketing plan and budget to effectively promote Private Label products• Created sales collateral pieces, demo kits, and marketing materials for sales teams to present to potential clients at trade shows and on-site visits• Key contributor in the formulation of branding strategies for all 6 Private Label brandsECDP• Managed 75 accounts in the Dallas, TX sales branch, averaging $125K in sales/mo. • Grew sales 18 percent across account base, maintaining an average 36 pt. margin• Planned and executed RoHS Expo for 60+ manufacturers and hundreds of customers • Proactively identified distribution center opportunities in bottlenecks/inefficiencies, and made changes through getting buy-in, rewriting ISO steps and training teams • Established a completely new process for packing and shipping export consolidation shipments, which yielded measurable savings in time, materials, and shipping costs• Reduced split shipments from 1.41 to 1.22 at the distribution center in Gaffney, SC by creating a new process for the pallet shipping team, and rearranging workstations • Proactively created a report of disconnects between sales/warehouse following all rotations, which later became the Customer Experience Improvement Project