Luca Morena holds a PhD in Philosophy from the University of Bologna and has served as a Postdoc at the Laboratory of Ontology at the University of Turin. His primary research interests now lie in the philosophy of technology, algorithmic culture, and AI. Luca is Co-Founder and CEO of Nextatlas, and a frequent speaker at events centered around AI and future trends. His work at Nextatlas has garnered recognition in prestigious outlets such as Wired US, BBC, Mashable, WWD, Vogue, Vogue Business, Forbes, Mail Online, Glamour, Süddeutsche Zeitung, Corriere della Sera, La Stampa, Repubblica, and Il Sole 24 Ore. Nextatlas AI-powered trend forecasts help shape the direction of world respected brands, including Lavazza, Mondelez, Adidas, Luxottica, Ferrero, Reckitt, Barilla, Unilever, Weber Shandwick, and Stellantis, among others.