Luna Cheung Email and Phone Number

Career Outcomes: make overseas branding and communication strategy/accomodate business growth overseas(North America)/event management/internal communication etc.• Branding Identity and Analysis: company profile building including vision, mission, value, slogan etc./branding metrics and tracking• Communication Strategy: distill the info found in industry research down to what is most relevant and usable in a strategic communication strategy for the brand• Brand Touchpoints: created persuasive messages to maximize persuasiveness and/or the likelihood of triggering the desired behavior(making audience susceptible and resistant to influence)/keeping the sustainability of a brand including but limited to the following touchpoints - Social Networks, Website, Podcasts, EDM, Adevertising, Trade Shows, Propaganda Film, Presentations, WOM, etc.• Business Growth: facilitated North America office and warehouse’s establishment in 2023/organized the first sales training in Atlanta office in 2023• Event Management: managed all phases of an event including but not limited to budget, DEMO plan, booth design, vendor laison, etc. - AUTOMATE, ProMAT, LogiMAT, Process Expo etc.• Internal Communication: coordinated internal communication around the globe from 2022-2023; Europe, Australia&New Zealand, SAP, Taiwan, South East Asia in 2024/Sale Force management• PR: Media Advisories/Media Kits/Q&As/Op-Eds and Letters to the Editor etc. Media Outreach: MMH, Robotics247, Peerless Media, DC Velocity

Career Outcomes: laid out the Group’s overseas branding and communications strategy from scratch• Projected communication strategies for the exhibitions nationwide and abroad • Made annual budget for overseas branding and communications • Coordinated the creation and management of the Group’s official website (Overseas Edition) and successfully established its presence across various social media platforms including LinkedIn, Facebook, Twitter, and YouTube.• Orchestrated the outsourcing and distribution of over 50 news releases via newswires, achieving extensive exposure to millions of potential audiences. Generated over 100 posts showcasing products, exhibitions, and activities across social media platforms, garnering significant engagement rates organically• Monitored crisis communication via CISION daily and responded to risk communications • Established and maintained comprehensive archives pertaining to the Group’s and its subsidiaries’ overseas communications, ensuring efficient retrieval and reference.• Collaborated closely with design and event teams for both domestic and international roadshows, facilitating seamless execution of English collaterals and activities.Key Projects: WRC (Beijing, 2017-2019); AUTOMATIC (Munich, 2017); WIMC (Nanjing, 2017); CIIF (Shanghai, 2018); China – Russia Expo (Yekaterinburg, 2018); AUTOMATE (Chicago, 2019)

Career Outcomes: 100+ cases• Designed and implemented marketing strategies aligned with client targets• Analyzed sales and marketing metrics• Oversaw design work on various advertising campaigns, like printed brochures and giveaways• Researched market to identify new potentials

Career Outcome: 200+ news• Wrote English news covering agriculture, business, society, culture, etc.• Collaborated with department heads to strategize and execute news events• Facilitated cross-department communnication and coordination efforts