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Daniela Luna is a MBA Candidate at Cornell Johnson Graduate School of Management | Roy H. Park Leadership Fellow.
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Senior Account ManagerThe Marconi Shop Jan 2020 - Aug 2023Los Angeles Metropolitan AreaThe Marconi Shop is a boutique marketing and advertising agency focused on cross-cultural CPG, food, and beverage.• Led negotiation with 30 media partners across radio, television, digital, and social platforms, increasing marketing impressions by up to 17% at no additional cost to clients• Pitched co-sponsorship opportunities to over 119 CPG and alcohol brands, acquiring more than $7MM in marketing funds• Produced and wrote over 208 15-second radio and television commercials, saving up to $104k in copywriting expenses• Implemented shift in business structure from experiential marketing to media-based marketing, expanding television commercial production funding by over 400% -
Account ExecutiveThe Marconi Shop Aug 2018 - Jan 2020• Built rapport with 50 CPG and alcohol brands, raising co-sponsorship funding for a retail client by $1.1M• Generated distinctively creative English and Spanish local and national content for brands such as Coca-Cola, Tito's Vodka, and Cacique
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Executive AssistantThe Marconi Shop Oct 2017 - Aug 2018• Trained over 100 staff members on new sales data software, enhancing field team reporting efficiency by 150%• Instituted implementation of a new data collection app, boosting administrative reporting productivity by 300%
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Client ServicesCapital Group Nov 2015 - Aug 2016Irvine Ca• Consulted 18-42 clients daily on account preferences, building rapport between company and client• Presented complex industry and company-wide policies to investors and financial advisors on investment options -
Undergraduate InternBehavioral Learning Center, Inc. Jun 2014 - Jan 2015Valencia, Ca• Synthesized and presented research reports summarizing research findings and implications• Maintained client confidentiality and adhered to ethical guidelines throughout all aspects of the applied behavioral services• Contributed to the development of data collection systems, ensuring efficient and standardized data entry and management -
Programming InternBright Prospect Jun 2012 - Aug 2013Pomona, CaJune 2012-August 2012June 2013-August 2013• Consulted 10 high schools students on their class choice, college choice, personal statements, and extracurricular activities as a means to make them competitive applicants • Coordinated programming for 300 recent high school graduates entering college in which students met current undergraduates from their respective colleges/universities • Increased parent involvement in the college application process by translating application information from English to Spanish • Provided a platform for team-building exercises in which students created a community of leaders across various college years
Daniela Luna Skills
Daniela Luna Education Details
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Psychology -
Psychology
Frequently Asked Questions about Daniela Luna
What is Daniela Luna's role at the current company?
Daniela Luna's current role is MBA Candidate at Cornell Johnson Graduate School of Management | Roy H. Park Leadership Fellow.
What is Daniela Luna's email address?
Daniela Luna's email address is dl****@****cca.com
What is Daniela Luna's direct phone number?
Daniela Luna's direct phone number is +190964*****
What schools did Daniela Luna attend?
Daniela Luna attended Cornell Johnson Graduate School Of Management, Barnard College, Columbia University, Occidental College.
What skills is Daniela Luna known for?
Daniela Luna has skills like Microsoft Office, Public Speaking, Powerpoint, Spanish, Leadership, Microsoft Excel, Microsoft Word, Fundraising, Nonprofits, Research, Editing.
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Daniela Luna
E-Commerce | Email Marketing | Marketing | Social Media | Influencer Marketing | E-Commerce Marketing | E-Commerce Stylist | Digital Stylist | Fashion StylingFort Lauderdale, Fl -
Daniela Luna
Hello! My Name Is Daniela Luna, And I'M Based In Las Vegas As A Graphic Designer. I Specialize In Branding, Packaging, And Creating Visual Identities.Las Vegas, Nv
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