Daniela Luna Email & Phone Number

Los Angeles Metropolitan Area

The Marconi Shop is a boutique marketing and advertising agency focused on cross-cultural CPG, food, and beverage.• Led negotiation with 30 media partners across radio, television, digital, and social platforms, increasing marketing impressions by up to 17% at no additional cost to clients• Pitched co-sponsorship opportunities to over 119 CPG and alcohol brands, acquiring more than $7MM in marketing funds• Produced and wrote over 208 15-second radio and television commercials, saving up to $104k in copywriting expenses• Implemented shift in business structure from experiential marketing to media-based marketing, expanding television commercial production funding by over 400%

• Built rapport with 50 CPG and alcohol brands, raising co-sponsorship funding for a retail client by $1.1M• Generated distinctively creative English and Spanish local and national content for brands such as Coca-Cola, Tito's Vodka, and Cacique

• Trained over 100 staff members on new sales data software, enhancing field team reporting efficiency by 150%• Instituted implementation of a new data collection app, boosting administrative reporting productivity by 300%

Irvine Ca

• Consulted 18-42 clients daily on account preferences, building rapport between company and client• Presented complex industry and company-wide policies to investors and financial advisors on investment options

Valencia, Ca

• Synthesized and presented research reports summarizing research findings and implications• Maintained client confidentiality and adhered to ethical guidelines throughout all aspects of the applied behavioral services• Contributed to the development of data collection systems, ensuring efficient and standardized data entry and management

Pomona, Ca

June 2012-August 2012June 2013-August 2013• Consulted 10 high schools students on their class choice, college choice, personal statements, and extracurricular activities as a means to make them competitive applicants • Coordinated programming for 300 recent high school graduates entering college in which students met current undergraduates from their respective colleges/universities • Increased parent involvement in the college application process by translating application information from English to Spanish • Provided a platform for team-building exercises in which students created a community of leaders across various college years

Education record

Activities and Societies: Roy H. Park Leadership Fellow | The Consortium for Graduate Study in Management Fellow | Forté Fellow | Hispanic.

Psychology

Activities and Societies: Sigma Lambda Gamma National Sorority, Inc.| Inter-Greek Council Director of Internal Affairs, Columbia.

Psychology

Activities and Societies: Sigma Lambda Gamma National Sorority, Inc.| Inter-Greek Council Director of Internal Affairs, Columbia.

Education record

Activities and Societies: Sigma Lambda Gamma National Sorority, Inc. | Dance Production | MeCHA ALAS | Circulo de Mujeres | Bright Prospect