- Plan, execute and manage programmatic advertising campaigns to meet client's desired KPI - completions, clicks, engagements, on-target percentage (Nielsen OCR, ComScore vCE), conversions, viewability- Utilize and analyze data trends within the platform to develop strategic recommendations for client optimizations and potential opportunities- Lead, train and fully on board new hires and clients through training sessions, webinars and exercises- Provide technical support to internal sales teams and external clients regarding ad tags, 3rd party tracking pixels, VAST/VPAID tags, retargeting segments, behavioral segments, pre-roll/mobile/social/in-banner ad units- Support Senior Level Account Managers and Sales to grow and develop client relationships with key brands and agencies- Collaborate with Business Development, Product, Engineering, Operations and Sales teams to drive and ensure success for client campaign execution and launch

- Front-line efforts of network set-up process, including data integration through business systems.- Performed extensive qualitative analysis and extracted daily results from large data sets, ensuring daily activity is aligned with Company expectation and changes in the market.- Analyzed brand and retail products order to support sales goals and business strategies.- Examined analytical results and provided routine follow up with team members to ensure effective communication.

- Used several platforms to monitor, analyze, and collect data to provide daily, weekly, and monthly reports to the Marketing team.- Assisted the marketing team on several tasks and suggested ideas to increase revenue through online marketing. - Analyzed historical trends to improve current and future traffic generated by advertisements daily. - Managed several platforms for all marketing campaigns to increase brand awareness and maximize revenue on investment.- Improved efficiency and productivity by managing multiple projects simultaneously