Luna Ghinato Grinstein Email & Phone Number

São Paulo, Brasil

- 360° Strategy for the 4 Ophthalmic Lens brands of the largest lens laboratory in Latin America.- Planning and Production of POS Printed Materials to expand our presence in over 3,000 optical clients.- Design of Lens Demonstrators for product visualization by Consumers.- Creation and Communication of Trade Marketing Campaigns for Retail Commercial Dates.- Revamping of Social Media with B2B content, creating a new profile with 100% organic growth throughout 2024 - @braslab.optical.- Implementation and Monitoring of Projects such as Software and Sales Assistance Applications at client counters.- Planning, Organization, and Production of the Company’s Booth at the largest Optical Fair in Latin America – ExpoÓptica.

São Paulo, Brasil

- Development and Production of Point of Sale and Visual Merchandising Materials for 120 ZEISS VISION CENTER franchises in Brazil.- Improvements for franchises as the National Supplier of Uniforms and a Platform for purchasing items such as bags, stationery, and promotional gifts.- Planning and production of 3 National Conventions and events for Franchisees.- Creation of Campaigns within the Franchises to boost sales of specific products and retail commercial dates.

São Paulo E Região, Brasil

- Strategy, development of materials and design for over 530 franchise stores: - Visual Merchandising; - Actions and partnerships on point-of-sales and commencial centers; - Social Media.

Asia, Europe & Africa

Management of a personal dream, from planning to execution.- Experience in preparing itineraries - from capital cities to remote locations - including their logistics.- Administration of budget in various currencies.- Researching and gathering information in diverse languages, as well as understanding different points of view related to other cultures.- Development of the risk-running ability and dealing with unforeseen situations serenely.Immersion in the following countries: Japan, China, Vietnam, Cambodia, Thailand, Portugal, France, Italy, Greece, Israel, Turkey, Egypt, Russia, Finland, Poland, Hungary, Czech Republic, Germany, Netherlands, Belgium and Spain.

São Paulo

Reporting directly to the owner, development of marketing strategy:- CRM management, from developing gifts to targeting clients.- Production of lookbooks and campaigns, since the photo shoot, printing and targeting.- Production of events and petit-comitées aligned with the brand’s identity.- Development and follow-up of partnerships (co-creation of new products).- Development of materials to be used by the sales teams, both in Brazil and London.- Production of VM, both in Brazil and London.- Content production and posting on social media, directing the in-house photographer.

São Paulo

Together with the Operation’s Director in Brazil, development of all marketing strategy, materials and CRM analysis:- Implementation of tools for data capture, both quantitative and qualitative, generating significant raise on valid data, as well as tools for post-sales actions and their control.- Analysis and editing of such data for internal analysis, use within stores (calling actions), target for events and lookbooks.- Local production of lookbooks (twice a year) and operation control: from targeting to negotiation with post offices. Creation of tools for sales team’s support every new collection.- Creation and implementation of events and animations within the stores: concept (approved directly with Spain team), partnerships, materials, catering and targeting.- Local broadcast of the brand, mainly within Shopping Centers where it is present: negotiation of off-line medias, banners, floor displays and presence in digital medias.- Training of all Sales Team regarding the new tools implemented and direct contact with Store Managers, monitoring data capture, post-sales actions and events implementation.

Latin America & South Africa

Coordination of all activities of South America & Caribbean Regional – Brazil, Mexico, South Africa, Argentina, Aruba, Barbados, Chile, Colombia, Dominican Republic, Panama and Uruguay, reporting to Paris’ Headquarters.- Administration of company’s client database focusing on client communication: online targeting strategies (e-mailings) and off-line (brochures, events, special dates);- Support on Exceptional Experiences’ organisation and implementation of in-store events;- Extraction and analysis of KPIs, through company’s sales system and client database;- Support to CRM Correspondents from 24 stores: targeting strategies, extraction of reports, client lists for in-store actions, training and support on client database’s usage;- Conception and creation of Monthly Client and CRM KPIs Newsletter (internal circulation to all stores from Regional).

São Paulo, Brasil

Brazilian Start-Up: annual Tourism trade show joining the best luxury hotels in the world with the top travel agencies - over 200 hotel labels as clients.- Participation on the elaboration of communication materials for the company’s first event and organisation of the second one throughout 2011:- Digital creation: folders, stationery, e-mailings and invitations, promotional materials and website administration (from its layout to daily updating);- Relationship with suppliers and development of communication materials from concept to delivery;- Back-up to Commercial Dept.: communication and support to all clients after their confirmation;- Support to Events Dept.: organisation of small events to clients and sponsors and support in the organisation of the trade show itself.

Comunicação Social

Técnico Em Ótica

Advanced English, Inglês

Activities and Societies: English classes.One month exchange.