Luna Hu Email & Phone Number

Beijing

• Oversees the Commercial and Brand PR strategies, plans development and guidance for Universal Beijing Resort, which consists of Universal Studios Beijing theme park, two resort hotels and CityWalk commercial street. • As the pre-opening team member and first China PR employee, established the function from ground, including crafting strategies, setting up working mechanism, talent hiring and development, etc. in collaborations with headquarter and local management teams.• Be the point of contact for commercial-based media, KOLs and celebrities to build the marcom ecosystem in China.• Led PR initiatives and numerous marketing/publicity events such as Resort Grand Opening and seasonal events through media and celebrity programs. • Supervises and formulates various media materials, including newsletters, videos, posters, social postings, etc.

Beijing

• Film marketing and publicity: drove major promotions for IMAX in-theater movies to achieve box office goals through major promotional programs and PR events, such as film screening, premieres, talent interviews, with contents in various formats such as press release, videos, posters, etc. • Corporate Communication and Investor Relations: managed Greater China IR work for the H-share listed company, including financial media relations and inquiry handling, executive profiling, quarterly and annual financial reports communications, etc.

Beijing

• Team Leader of Corporate and Financial Communications, responsibilities including communication strategy, media event management, media relations, online/offline content development, etc. • Capital market communication: investor relations and shareholder engagements for H-share companies such as China Construction Bank; forged communication strategy and handled media communications.• Social media operations, including setting up and daily management of various social media accounts for clients in the Financial industry.

中国 北京市区

• Key media person of the account team of large international Tech brands such as Microsoft, driving major campaign planning and execution, including Windows 10 and Surface Pro 3 China launch events.• Dell Inspiron notebook online marketing: social campaign planning, copywriting for WeChat and Weibo, KOL communication, online community management, campus promotion, event management, etc.

Los Angeles, California

• Built client database and conducted email campaign/market research to support business development of the studio’s four Youtube channels Meetzoe, Whatswhat, SMPfilms and Katers17.• Managed YouTube channels produced by the network and the associated Facebook, Twitter accounts by developing content and encouraging organic interaction via active community participation & conversation.• Analyzed the performances and growth potentials of 500+ YouTube channels for future acquisition/ cooperation.

Master, Strategic Public Relations, Annenberg School For Communication

B.A., Tv Broadcasting

Activities and Societies: Peking University TV Station •Reported campus TV news for one year as student correspondent in the program News.

B.A., International Relations& Foreign Affairs

Summer Exchange Program, New Media Courses